Rooi – Growth and Exposure

The Problem:
Luxury homeware retailer Rooi had reached a ceiling: steady but slow growth year on year; reliable yet lean sales figures; a limited customer base.

The Solution:
Terrier set to work highlighting areas that could be strengthened and refigured to result in brand growth. A new content plan was drawn up and immediately put into action across the entire site. To improve organic search performance, structural issues within Rooi’s site were removed and refigured. In addition, Terrier convinced over a hundred influential bloggers to work with the Rooi brand.

The Result:
Rooi experienced a 65% increase in general site traffic year on year. Organic traffic went up by 90%. Importantly, Rooi received a 50% increase in overall revenue through the site. In short: growth.