4 reasons why brands should pivot towards regular video content

Video marketing is quickly becoming imperative for the success of brands. It’s hugely profitable and an excellent way to promote your business. It allows you to provide valuable information while being entertaining. Brands must use video in their marketing and below are the four key reasons why:

High engagement

Video is a great tool for increasing engagement, as it’s easy to consume. It allows customers to be able to see the product or service in action. As lots of information can be conveyed more quickly than copy, video can grab the attentions of those who are too busy to read long articles. When done right, video content is eye-catching and brings to life what your brand is about.

Improves search rankings

Keyword-optimised video can help boost your search rankings and drive more traffic to your site. It allows you to target people across YouTube, which can expand your reach. Also, people are more likely to click on video adverts rather than standard banners. There’s a greater chance people will link to your video if it’s high quality, creating far more backlinks for your site.

Facebook’s algorithm

With Facebook’s changing algorithm, brands must shift to video content on the platform, as photos and link posts are in decline. The average video post now receives twice as much engagement as all other posts. It’s clear that Facebook is prioritising videos in its algorithm. So, it’s important brands leverage video marketing to get the most out of Facebook.

Higher consumption of content

Twenty years ago, most of the content we consumed was text and photos, but now it’s quickly becoming videos. Reports suggest that 87% of video ads get watched to completion. Also, it’s expected that by 2021, video will take up 82% of all internet traffic. Brands can increase the time spent on their site by using video.

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