Video makes your brand stand out. It is an effective way of grabbing people’s attention, that’s why it has become such a critical component in marketing. As a recruitment company, video content can reach your desired audience in a more engaging way than blogs and newsletters. It should be a core tactic in your marketing strategy. Here are the main reasons why:
“An indexed video stands about 50 times a greater chance of ranking on the first page of results than any given textual page in the index.” Just by adding more video content, you can increase your presence in search engines such as Google. Video makes up over half of all internet traffic, so they can generate more leads for your company, earn more revenue and attract more candidates.
Video is processed by our brains much more quickly than text, so naturally, your video is going to be more engaging and memorable to job seekers. Videos are more likely to be commented on and shared to other social media platforms, increasing conversions and brand awareness.
Leveraging the power of YouTube
YouTube is the second biggest search engine on the planet, so it’s important your company utilises this platform as a part of your social recruitment efforts. By using YouTube to your advantage, you can show off your brand’s personality to a prospective candidates and clients. Also, embedding a link in the video can bring users to your site and job postings with video icons are viewed 12% more than postings without video. With the average person spending fifteen minutes a day on YouTube, the platform should be central to your recruitment campaign because people are more likely to visit your website after a seeing your video.
Cost effective advertising
Advertising on YouTube can generate you leads cost effectively. With YouTube ads, you’ll only be paying a few pence per view on AdWords and you’re only charged for when the viewer watches thirty seconds of the video. So, if you produce regular video content, you can boost the awareness of your brand and make gains on your campaign, all whilst saving time and money.