B2B tricks you haven’t tried

Retargeting

It’s important to retarget across every channel available. You’re 70% more likely to convert a second-time user than a first. But to get a customer’s attention, you’ll need to retarget content that will elicit an emotional response. So, instead of retargeting with a generic advert, retarget with an interesting blog article or case study, that’s relevant to the audience. Remarketing channels you can use include LinkedIn, Facebook and Twitter.

Target users through custom audiences

There are so many features to help brands analyse data in more depth. If you want further success for your B2B brand, you must build as much audience data as possible. First names, last names and email addresses aren’t going to cut it anymore. The more information you have on a customer, the easier it can be to target your audience or secure a sale. Facebook allows you to target users through their birthday and send a customised birthday messages through email marketing, for example. As you develop your digital marketing, you’ll be able to gather more data which you can then upload to platforms like Twitter, Facebook and AdWords.

Online press releases

One of the best ways to position your brand as experts is by creating regular online press releases. They must be very relevant to your clients with valuable insights. Also, they’re an effective way of increasing your link profile and search rankings. However, make sure you pick a quality PR publication with a high trust flow.

Paid content placements

As more people now consume blog posts, videos and social media posts, it’s vital you focus on sponsored content. Instead of banner ads, use paid guest posts, news releases, sponsored tweets and Facebook posts. Sponsored content is more likely to attract customers than banner ads, which are often blocked by internet users. Offer high quality paid content to popular sites with a link to your B2B site.

Digital marketing is especially important for B2B brands. It’s the tool that drives eyeballs to your content. If you want to attract prospects to your site and connect with customers, you’ll need to apply a strategic marketing strategy. We’ve put together an overview of our top tips for B2B success.