Content Seeding

Definition

Content seeding is the strategic approach to spreading content to the most relevant network of bloggers. This is the best way of getting your content noticed by your target audience.

Our approach

At Terrier, we can create a successful marketing campaign to drive people to your content. Seeding content through blogger outreach is paramount to marketing success.

For seeding to work effectively, the content must be relevant to specific networks and channels. Building a seeding network ensures that you have a database of relevant bloggers that you can reach out to. We contact bloggers through email on an individual basis – no one-click emailing here – we do this as we’ve found it to be the optimum way of quickly establishing a long-lasting relationship. Successful bloggers receive a lot of pitches, so proposals must be personalised and, more importantly, genuine.

We analyse how consumers are reaching your site and measure the performance of your content. Brands need to continuously build their seeding network and, in turn, keep creating new content that is engaging and informed.

What’s Next for Content Seeding?

Seeding out content to relevant audiences will only become easier in the coming years, with the dramatic increase of bloggers available to work with. Blogger Ambassador programs will become common practice for even smaller brands. In return for product these ambassadors will create content for the brand and seed out relevant content the brand creates across their own networks in return for free product and recognition.