Why internal linking matters (more than ever) in 2022
Why are internal links so valuable? There are multiple technical benefits to internal link building, from ensuring all of your …
A company is a living, breathing being; it constantly grows and develops. Your company is the product, and reflection, of you and your hard work. It’s vital, therefore, to consider the internal identity of your brand. Clearly deciding who you are, what your values are and what you believe in will in turn determine how consumers perceive you. This is vital for a brand’s trajectory and affirms why people will set you apart from the competition. In purposefully and carefully solidifying your brand DNA, an iconic brand identity can be created. Consider the strength of Apple’s brand identity and ensuing integrity- the now iconic logo with Steve Jobs as the face of, and story behind, the brand. This was no accident for the company and both elements continue to strengthen the identity of the brand.
There are five key questions you should try to answer when evaluating your brand DNA.
Why are internal links so valuable? There are multiple technical benefits to internal link building, from ensuring all of your …
What is competitive analysis for SEO? SEO competitor analysis is the process of analysing the links, keywords, content, and scope …
Clean up your content One of our favourite ways to get brands ahead of the competition is to give the …
Whether you have a question about search engine optimisation or would like to learn more about our services, we’d be happy to hear from you. Please get in touch using the contact form below or by giving us a call 0207 183 1022.