In terms of results, our method must first be outlined. As the overwhelming majority of our influencers attended performances with the intention of covering it via their IG stories – we were unable to access concrete view/engagement numbers.
Rather than over-estimate this, we’ve based our results off a very conservative sum: 5.17% of our influencer’s total followers were guaranteed to view the stories posted. This metric is based off research conducted into large, branded Instagram channels – rather than micro/macro influencers.
So, it’s more than fair to wonder if our results are considerably higher – wonder. Anyway…
Over 360k users saw stories posted from our influencer nights, all of which were tagged to the Official London Theatre IG account. In addition, supplementary feed posts received over 10k likes. YouTube content created around the shows was viewed over 50k times too!