MTJ Associates – Site Renovation

Problem.

MTJ Associates approached Terrier to see how best to renovate their online presence. Their site was poorly structured and rarely appeared in organic search listings for local PR related terms. In addition to this, the site was severely outdated. MTJ wanted a site that felt like a one page site and was easy to navigate. We understood that the site needed multiple pages, with content, as it’s vital to gaining organic traffic rankings.

Solution.

The first step was to build a new WordPress site which felt like a very small site, yet with added hyperlinks to different images – allowing users to delve further into the site’s specific sections. This also allowed Google to crawl and index the multiple pages.

Results.

Following the site renovation, MTJ experienced a 32% increase in traffic to the site from non-brand organic search terms, paired with a 20% increase in page views across the site year on year.

Problem.

Derek Rothera approached Terrier as their site had become out-dated. To update their website to include all necessary functions, a complete HTML overhaul. Developer costs to even renovate a section of the site were costly. Furthermore, their site was poorly indexed and only 20 or so pages were being indexed by Google – resulting in poor search engine performance.

Solution.

Instead of a HTML rebuild, Rothera’s site was moved over to the commonplace web platform WordPress. This allowed the Rothera team to easily make amends to their site, as well as adding team updates and running a blog, without the knowledge and time of a developer. In addition to this, the site’s new structure meant it was easily crawled by Google and other search engines.

Results.

Rothera’s new site was fully mobile responsive, easily updatable and correctly indexed. The site also brought Rothera’s brand up to date and modernised its digital identity, increasing new customers’ trust in the brand.

Problem.

The Ryan Thomas site over 7 years old and hadn’t been maintained. The site was poorly build and riddles with structural issues that were hindering the brand’s performance in organic search.

Solution.

We built a brand new site build on the Magento 2 platform, moving the brand away from the old, fiddly customised CMS. We implemented dozens of changes to make the site adhere to Google’s best practices.

Results.

The new site build achieved:

• 15% increase on average each month in traffic to the site since it’s launch.
• 25% increase in organic traffic on average each month since launch.

Problem.

It’s just a fact: eCommerce is competitive and fast-moving.

Trying to cut through the noise online is difficult for all new brands, especially in the worlds of jewellery and fashion. The sums spent on digital marketing by the market leaders stand testament to this.

Sacet – a new ethical jewellery brand – were struggling with just that. Striking a balance between being a jewellery brand and being an ethical, conscious brand. Without slipping into reductive and outdated definitions of ethical… No hippy stereotypes. No hemp.

Terrier were brought in to increase awareness about the brand as efficiently as possible.

Solution.

The rise of the fashion and lifestyle influencer is no secret. Bloggers, vloggers and Instagrammers alike are all well-versed in gifting, reviewing and the pursuit of paid opportunities.
More and more influencers are turning their backs on ‘fast fashion’, focusing instead of sustainability, slow fashion and mindful consumerism.

With this in mind, Terrier set out researching and building targeted waves to contact.

The response was excellent. Across every platform, influencers were keen to involve themselves with Sacet and bring the brand to their audiences’ attentions.

Results.

40+ pieces of blog content

35+ pieces of YouTube content

35,000 views of vlogger activity (estimated cost per view of £0.02)

2,100 referrals from bloggers (estimated cost per visit of £0.38)

54% increase in direct visitors to the site

45% increase in organic traffic

Problem.

As a leading recruitment agency, Cobalt constantly connect with potential employees and recruiting employers alike. However, the Cobalt site’s conversation rate was poor and had the potential to be far stronger. In addition, the site suffered from a low rate of organic users entering the site from any page other than the homepage. The bounce and exit rates (from organic search) were correspondingly high.

Solution.

A Forrester study in 2009 found that ‘pages with video are 53x more likely to rank on the first page of Google search results’. This is equally as true an insight today. Terrier set out creating a range of eighteen on-site video animations that drew new audiences to key areas of the site. The animations were based around different themes relevant to Cobalt: Industry specific career profiles alongside tips and advice aimed at job seekers. The effects of the new video-based content were concentrated through industry-specific retargeting of audiences across several media platforms.

Results.

The new video-based content, (seen here) achieved over 250,000 views and this in turn resulted in several key gains with regards to Cobalt’s site:

• Organic traffic to the site rose by 67%
• Organic traffic to the site (excl. homepage) rose by 180%
• 1000+ new followers on Facebook

Problem.

As cross-sector, IP specialists, Venner Shipley presents large amounts of content relating to its legal capabilities online. They were experiencing difficulty when tracking the affect of this online activity – their goals were not being tracked and there was a dramatic decrease in organic traffic to the site, year after year.

Solution.

The site needed a complete structural overhaul so that Google could read it corectly. This would increase the site’s internet search appearances and ultimately increase organic traffic. To make this happen, we added organisational, local business and article structured data, as well as optimising the brand’s Google My Business locations and address the site slow load speed. As well as implementing all these structural issues, we put tracking in place across the site to identify the number of leads the site was generating each month

Results.

The restructured site performs far better in organic search and ultimately lead to:

  • An increase in the site’s organic traffic
  • The identification of leads generated by the site each month
  • A dramatic increase in brand referral traffic from the new Google My Business locations

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