Definition:

Copywriting is the act of writing text, of any kind, for usage in advertising and other types of marketing. It can range from the text on large OOH advertisements to blog articles online.

With digital marketing, copywriting changed from how it was prior to the rise of the digital and online world. Copy was focussed on writing things such as slogans, jingles and adverts. Nowadays, it has expanded to include social media posts as well as blog articles and website content.

Our Approach:

At Terrier, we can produce high-quality copy in-house for a wide range of purposes and platforms. Content is a cornerstone in digital marketing and brands, more than ever, need to find new and unique ways to communicate with their audiences. Before we get to writing, we get to know our clients’ needs – brand values, what you’re offering, your products, your ethos, image – and find the right tone of voice. A phone call, a meeting, a workshop – we need to know why your brand is just that, yours. We find a voice and tone to your brand that puts forward your ethos to your audience.

As we create copy in-house, we understand the ever-changing role text plays in digital advertising. Good modern copy should be able to re-position itself in different settings without losing its effectiveness.

The range of copy that Terrier produces for clients is huge. From jokey and engaging social media posts to articles with a serious tone, we can create it all. We are able to produce this variety as we do not impose our own tone onto the text we create. Instead, we mold the text to your brand and create something that is in line with it. It is only through understanding your business and ethos that we are able to tailor copy to our clients in this way.

What’s Next for Copywriting:

Copywriting will be as important in the future as it is today. Due to the increasing value of video-based content in organic search rankings, we see an increasing demand for copy that combines and responds with video. In tandem with this, successful copywriting of the future’s strength will lie in its conciseness. However, that’s not to say that it will be blunt. It will be concentrated copy that makes maximum impact in a world of ever-shortening attention spans.

As there is more and more information online, good copy will stand out as a result of its ability to capture the interest of the reader. Long articles and posts will be replaced by shorter ones that instantly let the reader know what they are talking about. This new copy will be able to effectively communicate a brand in a short space of text.

Terrier’s in-house copywriters want to communicate with audiences in the voice they respond to and produce copy that moves your brand forward faster.