Eternal Love: Why it’s important to keep giving your site endless content

With 2 trillion searches on Google every year, it’s safe to say that climbing up those organic search engine results is very competitive. Supplying your site with constant content is one of the key parts of developing a healthy position in the internet’s ecosystem. Search engines are constantly on the lookout for fresh content and if you can supply it - you’re onto a winner. Google gets what Google wants, so here’s a few ways to keep giving your site exciting new content.

Create a content calendar

One of the most effective ways of maintaining an uploading routine is by using a content calendar system. Populate a few months worth of blog ideas on the calendar and start writing the content as soon as you can to get ahead. This is a great way to keep track of your progress when scheduling out posts. Use a traffic light colour system to keep track of where you’re at.  Red means the content has been written, orange shows that the content has been scheduled and green represents the blog going live. This is a simple, easy and effective way to keep track of your progress, without missing out on any posts.

Product categories

If you’re just starting out as an eCommerce brand, it’s natural that you might be short on product content. Whilst a small catalogue might make sense from a business perspective, it doesn’t help you all that much from an organic perspective.. Supplement your limited products with more detailed product descriptions and a higher number of blogs. If you’ve got lots of products on your site, we’d suggest creating more product categories. With the subsequent added text from the categories, alongside better organisation, you can up your rankings in the SERP battlegrounds. 

Variety is the spice of life

Shaking up your content isn’t only good for your sanity – adding different forms of text to all areas of your site is hugely beneficial for SEO. Alongside blogs, why not have a crack at developing some infographics. Not only are they fun to make, but they’re a great way of visualising your content. Don’t be afraid to get creative either – if your brand suits it, recipes are very popular in the eyes of Google. Finally, FAQs are an under-appreciated method of jumping up Google’s ladder. Find out which questions are the most commonly searched for in your market and merge the answers into one article – something that Google will absolutely love you for.

Spread links through your socials

Once you’ve got your content up every week, the only thing left to do is to promote the links on your socials! Use a site such as Hootsuite to keep up your planning routine and schedule out some posts promoting your blogs (if you’re using instagram, make sure you pop it in the bio). The more you put out those links to your posts, the more trustworthy they look in the eyes of google.

Ultimately, this is an endless process. The more you can arrange and plan out your content, the more Google will reward you with customers. Remember to keep things fresh, organised and high quality to get your site constantly moving up the rankings. After all, why do you think we’re even writing this article? When it comes to content, less isn’t more – more is more.


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