Doing fifty to one hundred at a time will create better keywords or tags than slogging through a whole website. Start off by searching the website for the most important pages (e.g. those that are linked from the landing page). Do keyword research and write the title tags and meta descriptions for these pages first. Whilst these are with the client for review, you will have time to go back to the site and search for more links.
It’s inevitable – sometimes you’ll have a client that has a line of work that you don’t understand. When keyword researching for this kind of client, it’s best to keep their website open in front of you. Using their own terms as a research starting point sidesteps the need to have an industry-level of understanding. This also gives you an idea of the brand’s tone of voice which will be useful when doing descriptions and title tags.
It’s good to be aware of how important keyword mapping is to a business but it’s also important to not become a perfectionist about it. You should aim for three keywords but it is not always possible. You should explore your options, but know when to call it quits. In other words, don’t get too caught up with making it perfect. Spending too long on any one element will lead to the neglect of the other elements and the trick as a whole will fail. SEO is all about juggling.
Having a formula for your title-tags and meta-descriptions will make the process of keyword mapping so much easier. For example, almost every result on the first page of any search term on Google will have a title-tag following a formula like this:
Keyword-optimised title | [Website / Company name]
For meta-descriptions, on the other hand, you should always end with a call to action to get the user from the search engine result page onto your website. For example, the last line of a toy brand could end with a phrase like, ‘check out more fantastically fun gift ideas at [website/company name] today!’ Having a list of two to three ending phrases can make your meta description go the extra mile.
Doing keyword mapping is a skill that needs to be learnt but there are some rules to the game that will help regardless of your ability. Here’s some important endpoints:
Title-tags should be between fifty and sixty characters.
Meta descriptions should be between one hundred and forty and one hundred and sixty characters.
You should review and update your keyword mapping every three to four months.
Keyword mapping is a very important task and with these five simple steps you should be able to do the task quickly and effectively. If you do, your company will rise in the search engine results page and your company will gain customers, authority, and online presence. With all those benefits, you should get going!