Definition

Graphic design is an umbrella term for the process of creating visual communication utilising photography, illustration, typography among other skillsets. Graphic design is often used as a stand-alone term, but is technically considered to be a subset of communications.

Our Approach

As a team, we have amassed a wealth of design knowledge and skill over our combined years in digital advertising and marketing industries. Good, original design is an essential component in any communications, especially in digital settings. Good visuals will make people more likely to be drawn to your content and it is something that cannot be neglected in any campaign. Images will often be people’s gateway to your content.

We don’t create designs in isolation. We apply our knowledge across the digital sector to create designs that generate the response you’re looking for. It is very easy to write long, winding sentences about creativity. Just being creative is not enough. What we do best at Terrier, is regularly updating and adjusting our clients’ channels to see what works best. We are continually gauging and analysing customer responses to the smallest details and changes.

Combining our creativity with this analytic approach to whether our content could be further improved allows us, as an agency, to gauge what is best. We constantly evolve our work to reflect what the target audience wants rather than pointlessly holding onto old methods.

What’s Next for Graphic Design?

The future is responsive. Responsive design is fast becoming a given in the industry, but we only see it growing. Responsive design currently means design that responds to size and platform, that’s about it. With the ever-increasing number of picture and video hosting platforms, responsive design is going to become even more important going forward. This is especially the case with these platforms being accessible on many different sized devices. The responsive designs of the future may well respond to feelings, demographics, locations, times.

In conjunction with this, data will become increasingly visualised – and graphic designers will be leading the charge. Sites like Pinterest and Tumblr have found huge success with their brick-like usage of image blocking. Beyond making for attractive websites, image blocking content can work across platforms without the hassle of having text; no formatting, no paragraphing. Plus, the ever-growing importance of video content in regards to search engine performance and audience engagement goes hand in hand with image-blocking.

Graphic design will become increasingly post-lingual as our attention spans shorten.