Influencer Marketing

Influencer Marketing now plays such an integral part in digital marketing. With this giving you the ability to gain additional attention to your brand or traffic to your site, it is no wonder why it is becoming a more popular strategy in digital marketing. Find out more about influencer marketing, why it plays an important role in marketing now and how it can be put to use for your brand.

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What is Influencer Marketing?

Influencer marketing is used by brands to help direct traffic to their website as well as gain further exposure of their image through collaborating with influencers. This is carried out by developing engaging and creative forms of digital content. These forms of content can range from videos, Instagram posts and blogs. 

This content then gets pushed out via influencers to their followers who in turn will see this content and will then learn more about your brand via the influencers chosen form of created content. The important thing to keep in mind when looking at collaborating with influencers is that they should always be creating content that would be suitable for your brand, to ensure a less jarring post that would be out of the ordinary for this influencer and would also not be relevant to their followers. This would be detrimental and a poor use of influencer marketing implementation. 

It is also important to see their number of followers. Of course, the more followers the have, the higher number of people that will become aware of your brand but it is important to know your audience.

Importance of Influencer Marketing today

Since the rise in popularity of various social media outlets within the last decade, there has also been a rise in the number of influencers who utilise these platforms. As influencers have become more integrated in people’s psyche, there has been an opportunity for brands to utilise this popularity and spread their message via influencers to their followers and beyond. 

This is a hugely effective way to garner attention for your brand and the messages that your brand represents. Finding an influencer that holds similar values to your brand is key, as this is a perfect way to find a target audience (their followers) that are ideal candidates as potential customers. 

Since 2016, there has been an increase in the search term ‘influencer marketing’, 465% to be exact. This highlights the huge spike in popularity and how much people want to learn more about it from the perspective of both the influencer and the brand.

How to best utilise Influencer Marketing

As highlighted, the possibilities and benefits of using influencer marketing are endless, only when it is used correctly for your brand. At Terrier, we are on hand to help provide quality service to ensure that you are able to get the most out of marketing your brand. We make sure that you are being put in touch with the right people, whether that be the followers they have that would fit your target audience, or their trustworthiness to ensure that you have the right kind of promotion for your products or services.

Our attribution models let you track everything that is happening post post. You are provided with proof of social progress, including the cost-per-click/view/engagement. This the provides a guarantee of return on investment whilst giving you all of the necessary information to help track the progression of your brands image in the wider audience you have now reached.

The relationships that we help build with the influencers is also another important step to help best utilise this grand of digital marketing. We use undercover names and email addresses when interacting with influencers to ensure that once our work with your company is over, these can be moved over to you to carry forward this successful relationship between the brand and the influencer.

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Whether you have a question about search engine optimisation or would like to learn  more about our services, we’d be happy to hear from you. Please get in touch  using the contact form below or by giving us a call 0207 183 1022.