# Terrier Agency — full content index > SEO, GEO (AI-visibility) and influencer-marketing agency, founded September 2015, with offices in London, Melbourne and Waterford. This is the expanded companion to [llms.txt](https://www.terrieragency.com/llms.txt), which is the shorter curated overview and the better file to read first. Everything below is generated from the live site. Contact: hello@terrieragency.com · +44 20 7183 1022 · [https://www.terrieragency.com/contact/](https://www.terrieragency.com/contact/) ## Pricing Retainers, billed monthly, quoted in GBP and exclusive of VAT. Every engagement runs on 60 days' notice at any point — there is no minimum term. - SEO: from £1,250 per month. - GEO (Generative Engine Optimisation): from £1,250 per month. - Influencer Marketing: from £1,100 per month. Final fees depend on scope, market competitiveness and deliverables, and are set out in a written proposal. Discounts are available for longer commitments. ## Services ### AI Visibility Tracking | GEO Reporting Agency — https://www.terrieragency.com/services/geo/ai-visibility-tracking/ An audit is a photograph. This is the film. An AI visibility audit tells you where you stand today: cited or not, against which competitors, for a fixed set of buying questions. It is a one-off diagnosis. AI visibility tracking is the ongoing measurement that follows it, the same prompt set, run on a schedule, so you can see whether your changes actually moved the number. If you have not run a baseline yet, start with the audit. This page is for after that. The five metrics we track Mention rate. How often your brand is named anywhere in the answer, whether or not it is linked. This is the widest measure and the first one to move when entity… ### Algorithm Recovery — https://www.terrieragency.com/services/seo/algorithm-recovery/ A drop is not one problem. It is at least three “We got hit by the algorithm” covers three different situations that need three different responses. A core update is Google re-weighting what it rewards site-wide or category-wide. There is no violation to remove; you improve against the same bar everyone else is now held to. A manual action is a human reviewer flagging a specific violation, visible in Search Console under Manual Actions, with an actual, nameable cause you can remove. A technical regression is not the algorithm at all: a botched migration, a robots.txt change, a canonical error, or a plugin update blocking crawlers, showing up as a drop that looks algorithmic but has a purely mechanical cause.… ### Answer Engine Optimization (AEO) Agency | Terrier — https://www.terrieragency.com/services/geo/answer-engine-optimisation/ AEO, GEO, SEO: one page, not three "Answer engine optimisation" is the term people search when they mean: how do I get named in an AI-generated answer instead of just ranked in a list of links. That is the same job GEO already does. We don't run a separate AEO service, a separate AEO team or a separate AEO price list, because the work (entity clarity, answer-shaped content, third-party corroboration, citation tracking) is identical whether the surface is ChatGPT, Google's AI Overviews, Perplexity or Gemini. Splitting AEO out from GEO would mean selling the same deliverable twice under two names. We don't do that. This page exists because people search "answer engine optimization" and deserve a straight answer, not because… ### ChatGPT SEO: Get Cited in AI Answers — https://www.terrieragency.com/services/geo/chatgpt/ ChatGPT doesn’t crawl the web the way Google does, and it doesn’t rank your page against nine others. When a question is current, specific or commercial, it retrieves from the live web and decides, on its own judgement of which sources are clear about who and what they are, which one to quote. Ranking first in Google is not the same job. This page is about the job ChatGPT actually does: choosing sources it trusts enough to name. How ChatGPT actually picks a source ChatGPT answers from training data where it can, and switches to live retrieval when a question needs current information, a specific number, or a commercial decision: “is X worth it”, “how much does X cost”, “X… ### Claude AI Optimisation — https://www.terrieragency.com/services/geo/claude/ Claude answers most questions from what it already knows, and reaches for its web search tool only when a question needs something current, specific, or outside its training: a live price, a recent event, a fact it should verify rather than guess at. When it does search, it cites what it used, visibly, in the answer. That citation is the prize: not a ranking position, but a named, linked mention inside an answer someone is reading to make a decision. This page is about earning that mention. How Claude actually picks a source Claude’s web search is deliberate rather than constant. It decides a question warrants a live check, runs a small number of targeted searches, and then cites the… ### Creator Management & Brand Ambassadors | Terrier — https://www.terrieragency.com/services/influencer-marketing/creator-management/ A one-off post gets you a moment. A managed creator relationship gets you someone who understands the product, posts about it without being briefed every time, and whose audience starts to associate them with your brand rather than with a single sponsored slot. That second thing takes longer to set up and costs more to manage properly. It is also the version that keeps working after the campaign budget for the quarter has been spent. Why the second post works harder than the first The first time a creator posts about a brand, their audience reads it as an ad, even a well-disclosed one. By the second or third post, the relationship starts to read as real. The creator is… ### Gemini and AI Overviews Optimisation — https://www.terrieragency.com/services/geo/gemini/ AI Overviews sits on top of the same index and the same ranking systems that decide your organic position. It is Google grounding an answer in Google Search, then citing the pages that already have footing there. Gemini, as a standalone assistant, does the same grounding. That’s the opportunity and the constraint: you can’t optimise for AI Overviews as something separate from SEO, because it isn’t separate. This page is about the layer that sits on top of ranking well, being one of the sources Google’s synthesis actually pulls from and names. How Gemini and AI Overviews actually pick sources AI Overviews and Gemini are the closest of the major assistants to classic search, because they draw directly on Google’s… ### GEO — https://www.terrieragency.com/services/geo/ Prepare for the future of search with Generative Engine Optimisation. Get your brand cited in AI-generated answers from ChatGPT, Google SGE, and more. ### Google Ads Management — https://www.terrieragency.com/services/paid-media/google-ads/ Google Ads rewards attention, not budget Most Google Ads accounts do not fail because the budget is too small. They fail because nobody is looking at them closely enough, often enough. Search terms drift away from what the account was built to catch. Negative keyword lists stop growing. Bids sit on autopilot while the target cost per acquisition quietly stops matching what the business can actually afford. None of this shows up as a single dramatic mistake. It shows up as a slow rise in wasted spend that nobody notices until the monthly report lands. We manage Google Ads as a weekly discipline rather than a monthly check-in. Search, Shopping, Performance Max and Demand Gen all sit under the same… ### Growth Partner — https://www.terrieragency.com/services/growth-partner/ Most brands buy marketing in pieces. An SEO agency, a freelancer on Google Ads, a web studio that built the site two years ago and now answers slowly, and a creator agency nobody has reviewed since the first campaign. Each supplier reports a different number against a different period. Nobody owns the result. A Growth Partner engagement puts the things that move revenue with one team: organic search, AI visibility, paid media and the website they both land on, plus creator work where the audience is social. One plan, one monthly number, one report that leads with revenue or enquiries. What the bundle covers The five practices are the same ones we sell on their own, run by the same… ### Influencer Marketing — https://www.terrieragency.com/services/influencer-marketing/ Authentic influencer marketing that delivers results. Gifted campaigns, competitor-led data, brand-owned relationships, and full tracking across UK, APAC, US, and Europe. ### Instagram Influencer Marketing — https://www.terrieragency.com/services/influencer-marketing/instagram/ Instagram is the platform where influencer marketing has the most formats stacked on top of one another, Reels, Stories, feed posts, carousels, and increasingly a mix of all four inside a single collaboration. That range is Instagram's strength for a brand: you can run reach, consideration and conversion inside one creator relationship, moving from a gifted Story to a paid Reel to a swipe-up link without changing platform. It is also why an Instagram campaign needs a plan for which format does which job. Reels, Stories and the grid: three jobs, not one Reels are Instagram's reach engine, short-form video that the algorithm distributes beyond a creator's own following, closest in spirit to TikTok but with Instagram's own editing conventions… ### Landing Pages & CRO — https://www.terrieragency.com/services/web-development/cro/ A campaign can hit every target on impressions and clicks and still lose money, because the page it sends people to was never built to convert them. That is where landing pages and CRO sit: the point where paid media and web development meet. We build the page the traffic lands on, then we keep testing it against what visitors do. This is also where most marketing spend quietly leaks away. A client can raise a budget, improve targeting and lower cost per click, and still see enquiries stay flat, because the page after the click was never the problem anyone looked at. Conversion optimisation is the discipline of treating that page as seriously as the campaign that sends traffic… ### On-Page SEO Agency — https://www.terrieragency.com/services/seo/on-page/ What on-page SEO actually covers On-page SEO is not a synonym for “SEO.” It is one layer: the elements that live on a page and that search engines read directly to decide what it is about and who to show it to. Titles, headings, body copy structure, internal links, image alt text, and how the page is likely to render as a search snippet. It sits between your content (what you say) and your technical foundation (whether the page can be crawled and rendered at all). We work on that middle layer, on pages that already exist, to get more from content you have already written and paid for. Where this fits against our other SEO services We split search… ### Paid Media — https://www.terrieragency.com/services/paid-media/ Paid media that reports revenue, not clicks Terrier runs paid media for brands that need advertising to produce revenue, enquiries or bookings. We manage Google Ads and paid social accounts in house, under our own manager account, and we report against the commercial number you already track rather than the click and impression totals the platforms lead with. If your current report opens with clicks, you are reading a summary of what the auction did, not what the account earned. Paid media is the fastest channel we run. A search campaign built on Monday can produce enquiries by Friday, which is why it sits alongside the slower compounding work in SEO and GEO. It is also the easiest channel to… ### Paid media pricing — https://www.terrieragency.com/services/paid-media/pricing/ Last updated September 2026 Terrier's paid media management starts from £750 a month excluding VAT, with no minimum term, 60 days' notice, at any point. Media spend is billed at cost, direct to the platform or through us, with no markup. What every plan includes A named person who runs the account day to day, not an account manager who relays it to someone else. Weekly search term review and negative keyword lists. Brand exclusions set on Performance Max. No spend goes live without working conversion tracking. Targets set from your real margins, not a platform default. A monthly report tied to revenue or enquiries, not clicks. No lock-in: 60 days' notice, at any point. Management bands Monthly ad spendManagement… ### Paid Social Agency: Meta, TikTok & LinkedIn — https://www.terrieragency.com/services/paid-media/paid-social/ Meta, TikTok and LinkedIn each reward a different kind of content, and the same studio ad run across all three usually underperforms on all three. Our position is that the strongest paid social creative on Meta and TikTok is rarely made in a studio. It is footage a creator shot for their own account, licensed for paid use and run through the creator's identity rather than the brand's. That is what whitelisting and Spark Ads exist to do, and it is where our UGC work meets our paid media work. What we do Campaign build and structure for the platform in front of us. Meta gets Advantage+ campaigns built around a tested creative set rather than dozens of ad sets… ### PPC Audit and Consultancy — https://www.terrieragency.com/services/paid-media/ppc-audit/ Most PPC audits are a sales pitch with a diagnosis bolted on. This one is priced on its own, delivered whether or not you retain us afterwards, and credited against month one if you do. What the audit costs £450 as a one off, excluding VAT. If you retain us for paid media management afterwards, that £450 is credited against month one. You are not paying twice for the same diagnosis. Management fees start from £750 a month and the bands are on the paid media pricing page. What you get A written report covering account structure, conversion tracking, wasted spend, keyword and search-term quality, ad and asset coverage, and bidding strategy against your actual margins. Where something is costing… ### SEO — https://www.terrieragency.com/services/seo/ Data-driven SEO strategies including link building, on-page optimisation, technical audits, and consultancy. ### Shopify Development Agency — https://www.terrieragency.com/services/web-development/shopify/ Shopify is quick to launch and slow to fix once a theme has been customised by three different developers over three years. Most of the Shopify work we do is not a first build. It is untangling a store where apps have piled up, the collection structure was set once at launch and never revisited, and page speed has dropped as more scripts were added. This is the Shopify side of our Web Design & Development service. What we build on Shopify Custom theme builds on Online Store 2.0, using sections and blocks so your team can move content around without a developer for every change. We work from Dawn or a paid theme as a base rather than building… ### Shopify SEO Agency — https://www.terrieragency.com/services/seo/shopify/ What Shopify will and will not let you do Shopify is fast, secure and easy to run. It is also opinionated about URLs, and some of those opinions cost you rankings. Every product sits under /collections/x/products/y, so a single product can live under a dozen different collection URLs, none of which is a true canonical you control. Tag pages, filtered views and app-injected scripts add more thin, near-duplicate pages behind them. None of this is a reason to avoid Shopify. It is a reason to hire someone who has fixed it before. What's included We work inside the platform, not against it. Collection architecture. A collection structure mapped to real search demand, not to your warehouse categories, with clear parent-child… ### Small Business SEO — https://www.terrieragency.com/services/seo/small-business/ From £1,250 a month, and here is what that buys Small business SEO with Terrier starts at £1,250 a month, ex VAT, with no minimum term, 60 days’ notice, at any point. That is our entry tier, one market, one site, built for a business making its first serious SEO investment rather than a large brand running several campaigns at once. It buys a fixed programme of pages, content and reporting, not a vague "we'll see what we can do" retainer. What's included at the entry tier 25 priority pages optimised each month, two pieces of new content, and two earned links a month, delivered by the same small team throughout, no rotating between a strategist, a writer and a… ### Technical GEO Agency | AI Crawler Access & Schema — https://www.terrieragency.com/services/geo/technical-geo/ What a model can read, and what it can't AI crawlers don't run your site the way a browser does. GPTBot, ClaudeBot, Google-Extended and PerplexityBot fetch raw HTML. Most of them do not execute JavaScript. If your product details, pricing or key facts are injected client-side, a common pattern in React and Vue builds, a browser sees them fine and these bots see an empty shell. Google's own crawler for Search still renders JavaScript for ranking purposes; Google-Extended, the separate crawler that feeds AI Overviews and Gemini training, follows the same fetch behaviour as the others and is not guaranteed the same rendering budget. The safest assumption is that nothing client-side-only gets read by any AI system. We check what's… ### TikTok Influencer Marketing — https://www.terrieragency.com/services/influencer-marketing/tiktok/ TikTok runs on a different mechanic to every other platform in an influencer brief: the algorithm decides reach per video, not follower count. A creator with 8,000 followers can outperform one with 800,000, because the For You Page serves content on watch time and completion rate, not on who follows whom. That changes how a TikTok campaign should be built, briefed and judged. Why TikTok campaigns are briefed differently A TikTok brief that reads like an Instagram brief (polished shots, brand-approved script, careful framing) usually underperforms. The format rewards short-form virality: a hook in the first second, native editing, trend-aware sound and pacing, and content that looks like it belongs in the feed rather than an ad break in it.… ### Web Design & Development Pricing — https://www.terrieragency.com/services/web-development/pricing/ Most agencies will not put a number on a website build. You get a call, a discovery phase and a quote weeks later, once you have already spent an afternoon on it. We publish the bands instead, so you know the shape of a build before you pick up the phone. Terrier's web builds start from £950 for a landing page, excluding VAT, with no minimum term, 60 days' notice, at any point. BuildFromWhat it is Landing page£950A single page built to convert, for a campaign, a launch or an offer WordPress brochure site£6,500A full multi-page WordPress site, built to be found and to convert WordPress with e-commerce, or Shopify£8,500A store build on WordPress with WooCommerce, or on Shopify Care… ### Web Development — https://www.terrieragency.com/services/web-development/ Websites built to be found, and to convert Terrier is an SEO and AI visibility agency that builds websites. That order matters. Most rebuilds arrive at an SEO agency after launch, when the redirect map is already wrong, the new template has stripped the copy that was ranking, and three months of traffic have gone. We put the search research at the front of the project instead, so the site that goes live is the site the research asked for. We build on WordPress and Shopify for most clients, and on Next.js with Supabase where a project needs an application rather than a website. Hosting sits on Vercel or Netlify for the application work. The choice is made on what… ### WooCommerce SEO Agency — https://www.terrieragency.com/services/seo/woocommerce/ What WooCommerce will and will not let you do WooCommerce turns WordPress into a store, but it does not turn WordPress into a store built for search. Products can sit in both categories and tags at once, and most themes were never designed to hold structured commerce data, so schema is inconsistent from one product template to the next. Every plugin you add to cover a gap (reviews, upsells, filtering) is another script competing for load time. None of this is a reason to avoid WooCommerce. It is a reason to hire someone who has fixed it before. What's included We work inside the platform, not against it. Category and tag architecture. A clear split between categories (your real navigation)… ### WordPress Development — https://www.terrieragency.com/services/web-development/wordpress/ A WordPress build is a design job and a technical job at once. Get the migration wrong and you can lose the rankings, the backlinks and the page speed the old site had, and spend the next six months earning them back. We build new WordPress sites, rebuild ones that have outgrown their theme, and move sites from other platforms onto WordPress, with the redirect map and technical checks that keep what already works intact. This is the build service, and it sits under Web Design & Development. For ongoing plugin, schema and content work on a site that already exists, see WordPress SEO instead. What we build We work in your existing WordPress account or set up a new… ### WordPress SEO Agency — https://www.terrieragency.com/services/seo/wordpress/ What WordPress will and will not let you do WordPress runs over 40% of the web because it is flexible, which is exactly why it is easy to get wrong for SEO. There is no single “WordPress problem” the way Shopify has nested collection URLs. The problems come from what has been installed on top of it: plugin conflicts, page builders that inject bloated markup, themes that duplicate schema, and category/tag structures nobody has looked at since launch. WordPress SEO work is mostly an audit of what has accumulated, not a fight with the platform itself. What’s included Plugin and stack audit. What SEO, caching, page-builder and form plugins are installed, whether any conflict with each other, and what each… ### YouTube Influencer Marketing — https://www.terrieragency.com/services/influencer-marketing/youtube/ YouTube is the platform where influencer content works longest after it goes live. A TikTok video or Instagram Story earns most of its views in the first days; a well-made YouTube video can still be earning views, and still converting, a year later. That longevity changes the economics of a YouTube creator campaign, the cost per view looks higher on day one and lower over the life of the content, and it is why a YouTube brief has to think in months, not days. Long-form and Shorts are two different bookings A long-form YouTube video (five, ten, twenty minutes) buys depth: a creator can genuinely explain a product, show it in use over time, and build a case for it… ### Link Building — https://www.terrieragency.com/services/seo/link-building/ Links are still the clearest signal Google has that other people vouch for you. They are also the part of SEO most easily faked, and the part most likely to do damage when it is. Our link building is digital PR and relationship work, earning placements on sites that have their own audiences, not buying rows on a spreadsheet. What we actually do Every campaign starts with a gap analysis: which domains link to the three competitors ranking above you and not to you, and which of those are realistically winnable. That produces a target list rather than a volume target, which is the difference between a campaign that moves rankings and one that only moves a report. From there… ### UGC — https://www.terrieragency.com/services/influencer-marketing/ugc/ User-generated content is the ad creative you licence rather than produce. A creator films your product in their kitchen, their gym or their bathroom, and you run that footage as paid social, on product pages and in email, because it converts better than studio work almost everywhere it is tested. The distinction that matters: UGC is a content supply chain, not an audience play. You are buying the asset, not the creator's followers. What we actually do We source creators against the brief rather than the follower count, because for UGC an account with 2,000 followers and a good phone camera is often the better buy. Vetting covers the things that go wrong later: whether they can actually shoot to… ### Gifted Influencer Marketing — https://www.terrieragency.com/services/influencer-marketing/gifting/ Gifted campaigns send product instead of a fee. Done carelessly that reads as asking people to work for free, and the good creators decline. Done well it is the most efficient influencer model there is, and it is the one Terrier has run at the largest scale, across food and drink, beauty, homeware and pet brands. When gifting works, and when it does not Gifting works when the product is genuinely desirable, has a clear retail value, and is something the creator would plausibly use anyway. A £90 skincare set, a case of craft beer, a piece of homeware. Those are real value to the right person. It works badly for low-value items, for anything requiring significant production effort from… ### Local SEO — https://www.terrieragency.com/services/seo/local/ Local search is a different competition to national SEO. The map pack sits above the organic results, it only shows three businesses, and which three it shows depends on where the searcher is standing. Winning it is less about domain authority and more about proximity, prominence and relevance. The three things Google says it ranks local results on. What we actually do The Google Business Profile is the single highest-leverage asset in local SEO and the one most often left half-finished. We complete and optimise it properly: correct primary and secondary categories, services and attributes, opening hours including exceptions, photos, products, and a review-generation process that keeps new reviews arriving rather than sitting at a stale count. Alongside it we… ### E-commerce SEO — https://www.terrieragency.com/services/seo/ecommerce/ E-commerce SEO is mostly an architecture problem wearing a content costume. Most stores do not rank badly because their copy is weak; they rank badly because thousands of near-identical URLs are competing with each other, category pages have nothing on them for Google to read, and the pages that matter most sit four clicks from the homepage. What we actually do We start with crawl and index control, because on a large store that is where the wins are. Faceted navigation generates near-infinite URL combinations from filters and sort orders, and left unmanaged it burns crawl budget on pages that will never rank while diluting the ones that should. We work out which facets deserve an indexable page (the ones… ### Micro-Influencer Marketing — https://www.terrieragency.com/services/influencer-marketing/micro-influencers/ Micro-influencers (broadly 10,000 to 100,000 followers) sit at the point where a creator still replies to comments but already has real reach. Engagement rates typically run several times higher than macro accounts, the cost per post is a fraction, and the recommendation still reads as a person rather than a billboard. The trade is that you need many of them, and managing many is where most brands give up. Why the tier works A micro creator's audience usually formed around a specific interest, so the targeting is inherent, a 30,000-follower account about home baking is a cleaner audience for a bakeware brand than a 2,000,000-follower lifestyle account. The audience also tends to be geographically concentrated, which matters if you sell… ### AI Visibility Audit — https://www.terrieragency.com/services/geo/ai-visibility-audit/ People now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews the questions they used to type into a search box, and the answer names a handful of brands. An AI visibility audit establishes, with evidence rather than assertion, whether yours is one of them, and if it is not, which specific sources the assistants are quoting instead. What an AI visibility audit actually tells you It tells you three things: how often you are named or cited when a real buyer asks a real buying question, which sources the assistants use to answer that question instead of you, and what the model believes about your brand, including anything it has got wrong. Everything else in the report follows from those… ### AI SEO Agency — https://www.terrieragency.com/services/geo/ai-seo/ "AI SEO" has become one of those phrases that means whatever the person selling it needs it to mean. Before you buy any of it, it is worth separating the two things wearing the same name, because only one of them is a service you should pay a monthly fee for. Two things are called AI SEO. Only one is a service. The first is using AI tools to produce SEO work faster, mostly content generation. That is a workflow, not a service, and buying it by the month rarely ends well. The second is making a brand visible in AI-generated answers as well as in blue-link results: rankings, citations, entity clarity and measurement, run as one workstream. That is… ### Technical SEO Agency — https://www.terrieragency.com/services/seo/technical/ Technical SEO decides whether anything else you do can work. If a search engine cannot crawl a page, render it, or tell it apart from four near-identical versions of itself, then the content on it and the links pointing at it are wasted. We fix access first, performance second, and hand the work to your developers as tickets they can ship. The 20% of technical SEO that moves revenue Most technical audits list hundreds of issues and change nothing. In practice, revenue moves on a short list: pages that should be indexed and are not, templates that generate duplicates at scale, a slow or unstable Largest Contentful Paint on commercial pages, JavaScript that hides the main content from crawlers, and… ### SEO Audits — https://www.terrieragency.com/services/seo/seo-audit/ An SEO audit is worth paying for when it changes what your team does next week. Most do not: they arrive as a 90-page export of every warning a crawler can generate, ranked by severity rather than by money, and they get filed. Ours is built backwards from the fix list, every finding attached to the pages and the revenue it affects, and a sequence your developers and writers can actually work through. What you get, and what it costs You get a prioritised action plan: what is wrong, what it is costing you, what to do about it, and in what order. Not a warnings list. Audits are scoped to the brief, because a 300-page brochure site and a… ### SEO Consultancy — https://www.terrieragency.com/services/seo/consultancy/ Some organisations do not need an agency to do the work. They need someone senior to tell them which work is worth doing, settle an argument the internal team cannot settle on its own, or check whether the plan they have been sold makes sense. That is SEO consultancy: judgement and direction, delivered by the two people who would run the account, without the account. When you need a brain, not a retainer Buy consultancy when you already have people who can execute (developers, writers, a marketing manager) and the constraint is knowing what to point them at. Buy a retainer when the constraint is capacity. Getting that the wrong way round is the most expensive mistake in this market:… ### Enterprise SEO & GEO Agency — https://www.terrieragency.com/services/seo/enterprise-seo-agency/ Enterprise SEO isn't small-business SEO with a bigger budget. It's more stakeholders, more markets, more legacy tech debt, and a lot more to lose if a migration goes wrong. Terrier runs SEO and GEO for brands operating across multiple markets and multiple approval layers. Where the work has to hold up in a boardroom as well as in Search Console. This page sets out what an enterprise engagement with Terrier actually looks like: who runs it, what you get, and what it costs. Most agencies pitching "enterprise SEO" are selling you the same process they run for a single-market client, with an extra zero on the invoice. That doesn't hold up once you've got a legal team reviewing every content… ### GEO pricing and packages — https://www.terrieragency.com/services/geo/pricing/ GEO is included in every Terrier SEO plan at no extra cost. The plans below are GEO-only, for brands whose SEO is already handled in-house or by another agency and who want AI visibility measured and fixed on its own. If we are doing your SEO, you are already covered: see SEO pricing. Terrier's GEO-only plans start {{GEO_T1}} excluding VAT with no minimum term, 60 days’ notice, at any point. GEO is priced by how many prompts we track, how many AI platforms we cover and how much source-page and entity work your brand needs to get cited. Almost nobody in the UK publishes a GEO price yet, so here is ours. Our GEO bands Four bands, named for what… ### Influencer marketing pricing and packages — https://www.terrieragency.com/services/influencer-marketing/pricing/ Terrier prices influencer marketing in four bands. Management fees start from £1,100 a month excluding VAT, with no minimum term, 60 days’ notice, at any point. What moves a brand up the ladder is how many creators are in the programme, how many markets and platforms it runs across, and whether the content has to keep working after the campaign week. Our influencer bands Four bands, one ladder. Every band is run by a named strategist who briefs the creators and checks the content before it goes live. How the fee works Two things are on the invoice and they are never mixed up. The first is our management fee: the band you sit in, charged monthly. The second is… ### SEO pricing and packages — https://www.terrieragency.com/services/seo/pricing/ Terrier's SEO plans start from £1,250 a month excluding VAT, with no minimum term, 60 days’ notice, at any point. Generative engine optimisation is included in every plan at no extra cost. Across the UK market, agency SEO retainers run from about £750 to £9,000 a month depending on how competitive your terms are and how much content and link work the plan funds. Our SEO bands Four bands, one ladder. Every plan is run by a named strategist who does the work. Every SEO plan includes A named strategist who does the work, not an account manager who relays it. GEO included, never a separate line. A live dashboard from day one. Content, links and technical fixes done by… ## Sectors - [Automotive](https://www.terrieragency.com/sectors/automotive/): Digital marketing solutions for automotive brands, dealerships, and manufacturers. - [Dental](https://www.terrieragency.com/sectors/dental/): Dental marketing that fills the diary with the treatments you actually want to do. - [Education](https://www.terrieragency.com/sectors/education/): Helping educational institutions and EdTech companies reach students and parents. - [Fashion](https://www.terrieragency.com/sectors/fashion/): Fashion marketing that gets a brand chosen in a category full of near-identical alternatives. - [Financial Services](https://www.terrieragency.com/sectors/financial-services/): Compliant digital marketing for banks, fintech, and financial service providers. - [Healthcare](https://www.terrieragency.com/sectors/healthcare/): Healthcare marketing that builds trust and drives patient acquisition. - [Pets](https://www.terrieragency.com/sectors/pets/): Pet brand marketing built for an audience that researches hard and buys on trust. - [Restaurants](https://www.terrieragency.com/sectors/restaurants/): Local SEO and digital marketing for restaurants and hospitality venues. - [Sports & Hospitality](https://www.terrieragency.com/sectors/sports-hospitality/): Marketing solutions for sports teams, venues, and hospitality brands. - [Travel & Tourism](https://www.terrieragency.com/sectors/travel-tourism/): Inspiring travelers and driving bookings for travel and tourism brands. ## Locations - [London](https://www.terrieragency.com/locations/london/) - [Melbourne](https://www.terrieragency.com/locations/melbourne/) - [Waterford](https://www.terrieragency.com/locations/waterford/) ## Case studies Every published client campaign. Figures are the headline results shown on each page. - [888 Vapour](https://www.terrieragency.com/case-studies/888-vapes/) — Influencer Marketing. Results: 552 Posts Live; 49K Engagements; 936K Views; 256K Combined Following. A demographic-led, client-approved influencer campaign for 888 Vapour delivered 552 live Instagram posts, 49,000 engagements and 936,000 views. - [888 Vapour](https://www.terrieragency.com/case-studies/888-vapour/) — SEO. Results: 94% Increase in Organic Sales; 80%+ Organic Traffic Growth YoY; 111% Increase in Non-Brand Organic. How a structured SEO consultation grew 888 Vapour's organic traffic by over 80% year-over-year in one of UK e-commerce's most saturated markets. - [Absolute Collagen](https://www.terrieragency.com/case-studies/absolute-collagen/) — Influencer Marketing. Results: 626 Pieces of content live; 11M+ Total audience reach; 5.76% Engagement rate - [Acon](https://www.terrieragency.com/case-studies/acon/) — Influencer Marketing. Results: 53K+ Total engagements; 7.6M+ Total audience reach; 69 Pieces of content live - [Active Iron](https://www.terrieragency.com/case-studies/active-iron/) — Influencer Marketing. Results: 1,000 Influencers; 556 Content Shared; 9,170,423 Combined Following; 2 Markets Targeted. A 1,000-strong influencer seeding programme across the UK and US built Active Iron's brand awareness through authentic women's health content. - [All Real Nutrition](https://www.terrieragency.com/case-studies/all-real-nutrition/) — Influencer Marketing. Results: 67 Pieces of content live; 695K+ Total audience reach; 8,546 Creator profiles reviewed - [Amulet](https://www.terrieragency.com/case-studies/amulet/) — SEO. Results: 123%+ YoY organic traffic increase; 437% Increase in Search Visibility; 167% Increase in Non-Brand Organic. How a ground-up SEO campaign established Amulet's search presence for the first time and drove a 123%+ year-over-year organic traffic increase. - [Arena Racing Company](https://www.terrieragency.com/case-studies/arena-racing-company/) — Influencer Marketing. Results: 55 Influencers Confirmed; 5 Venues Covered; 2,309,265 Combined Following; 319,119 Impressions. Terrier Agency drove awareness for Arena Racing Company's Racing League with 55 locally matched influencers across five UK racecourses, generating over 319,000 impressions. - [Art on Scarves](https://www.terrieragency.com/case-studies/art-on-scarves/) — Influencer Marketing. Results: 2.2M+ Total audience reach; 9.7% Engagement rate; 21K+ Creator profiles reviewed - [Australian Butchers Store](https://www.terrieragency.com/case-studies/australian-butchers-store/) — Influencer Marketing. Results: 1.8M+ Total audience reach; 135 Pieces of content live; 38 Influencers agreed - [Ayu Cosmetics](https://www.terrieragency.com/case-studies/ayu-cosmetics/) — Influencer Marketing. Results: 74.8K Total engagements; 11.9M Total estimated views; 1,029 Pieces of content live. Ayu Cosmetics is a contemporary makeup brand built on inclusive shades, performance formulas and unapologetic self-expression. - [Bamboo Bobbi](https://www.terrieragency.com/case-studies/bamboo-bobbi/) — Influencer Marketing. Results: 55 Pieces of content live; 2M+ Total audience reach; 51 Collaborations - [Barbeques Galore](https://www.terrieragency.com/case-studies/barbeques-galore/) — Influencer Marketing. Results: 30 Gifted Collaborations; 100+ Content Shared; 4,040,428 Total Audience Reach. Data-driven Instagram campaign for Barbeques Galore, activating 30 food and home creators to reach over 4 million Australian consumers. - [Bath & Body Works](https://www.terrieragency.com/case-studies/bath-body-works-2/) — Influencer Marketing. Results: 199 Creators Live; 3.2M Impressions; 121K Engagements; 3.84% Engagement Rate; 477 Content Shared; 12.7M Combined Following. An event-led influencer campaign for Bath & Body Works' Melbourne Central launch, delivering 3.2M impressions and 477 pieces of creator content. - [Bayview International Hotels](https://www.terrieragency.com/case-studies/bayview-international-hotels/) — Influencer Marketing. Results: 20 Posts; 101 Stories; 15,884 Engagements; 3,103,771 Combined Following. We ran a dual-property influencer campaign for Bayview International Hotels across Australia, reaching a combined following of over 3.1 million people. - [Bearface](https://www.terrieragency.com/case-studies/bearface/) — Influencer Marketing. Results: 40 Stories Shared; 94K+ Story Views; 169,774 Impressions; 1,192,305 Combined Following. Terrier Agency launched Canadian whiskey brand Bearface in Australia with lifestyle creators, generating 40 stories and over 94,000 views. - [BIRD Bang’n Chicken](https://www.terrieragency.com/case-studies/bird-bangn-chicken/) — Influencer Marketing. Results: 50 Influencers agreed; 147 Pieces of content live; 2.8M+ Total audience reach - [Blendsmiths](https://www.terrieragency.com/case-studies/blendsmiths/) — Influencer Marketing. Results: 100 Content Shared; 255,296 Impressions; 1M+ People Reached; 1,283,501 Combined Following. A curated lineup of food and vegan lifestyle creators amplified Blendsmiths' rebrand with 100 pieces of content reaching over one million people. - [Blu Cookware](https://www.terrieragency.com/case-studies/blu-cookware/) — Influencer Marketing. Results: 30 Influencers agreed; 4.2% Engagement rate; 3.2M+ Total audience reach - [Brava Lingerie](https://www.terrieragency.com/case-studies/brava-lingerie/) — Influencer Marketing. Results: 15 Influencers agreed; 2M+ Total audience reach; 26K+ Total engagements - [Brisbane Heat](https://www.terrieragency.com/case-studies/brisbane-heat/) — Influencer Marketing. Results: 76 Creators Live; 64% Post Rate; 200+ Stories; 29 Posts; 41,214 Engagements; 5,958,114 Combined Following. Match-day invitations at scale brought 76 creators to Brisbane Heat's inaugural BBL fixture, generating 200+ stories and a 64% post rate. - [Budvar](https://www.terrieragency.com/case-studies/budvar/) — Influencer Marketing. Results: 1,021,457 Impressions; 7,745,975 Combined Following; 115 Stories Created. Czech craft beer Budvar reclaimed its distinct identity through culturally led influencer gifting, generating over a million impressions. - [Bury Black Puddings](https://www.terrieragency.com/case-studies/bury-black-puddings/) — Influencer Marketing. Results: 128K Total estimated views; 16 Pieces of content; 3% Engagement rate. The Bury Black Pudding Company is the UK's leading specialist black pudding brand, made in Bury and stocked in major supermarkets, independent butchers and its own stall on Bury Market. - [Cadello](https://www.terrieragency.com/case-studies/cadello/) — Influencer Marketing. Results: 84 Pieces of content live; 4.1M+ Total audience reach; 6.2% Engagement rate - [Campbells Meat](https://www.terrieragency.com/case-studies/campbells-meat/) — Influencer Marketing. Results: 219 Creators Live; 3.9M Impressions; 222K Engagements; 7.15% Engagement Rate; 902 Content Shared; 5M Combined Following. To boost direct-to-consumer sales and build brand love for Campbells Meat's premium Scottish produce, we connected the brand with over 200 food and lifestyle creators who turned everyday meal prep into compelling content. - [Carabao](https://www.terrieragency.com/case-studies/carabao/) — Influencer Marketing. Results: 62 Creators Live; 129 Content Shared; 4,327,617 Combined Following. A focused one-month influencer campaign for UK energy drink brand Carabao, activating 62 sport and fitness creators to generate authentic content at scale. - [Carte Blanche Group](https://www.terrieragency.com/case-studies/carte-blanche-group/) — Influencer Marketing. Results: 47 Grid Posts; 27,914 Engagements; 3,657,099 Combined Following. Creator-led influencer marketing brought From Me to You's cards and plush teddy to a combined following of over 3.6 million. - [Castiglione Arts & Culture](https://www.terrieragency.com/case-studies/castiglione-arts-culture/) — Influencer Marketing. Results: 59 Influencers Curated; 114 Content Shared; 2,637,393 Combined Following; 2 Months. We activated 59 Sydney cultural influencers to promote Castiglione Arts & Culture's Marilyn Monroe exhibition, reaching over 2.6 million people in two months. - [Catalina Sounds](https://www.terrieragency.com/case-studies/catalina-sounds/) — Influencer Marketing. Results: 130 Creators Live; 837K Impressions; 6,064 Engagements; 0.72% Engagement Rate; 270 Content Shared; 7.4M Combined Following. A three-month Instagram influencer campaign that took Catalina Wines past alcohol advertising restrictions to a combined following of 7.4 million. - [Cheese Box Club](https://www.terrieragency.com/case-studies/cheese-box-club/) — Influencer Marketing. Results: 94 Influencer Deliveries; 96 Content Shared; 4,253,968 Combined Following. We partnered with UK cheese subscription service Cheese Box Club to reach new audiences nationwide through recipes, photography, and reviews from food-loving creators. - [Chi Chi General Outreach](https://www.terrieragency.com/case-studies/chi-chi-general-outreach/) — Influencer Marketing. Results: 7,000+ Creators Engaged; 18K+ Content Shared; 100M+ Potential Reach; 2.2M Engagements; 250 Monthly Send-Outs. An always-on outreach programme engaging over 7,000 influencers across the US and UK, generating 18,000+ pieces of content for Chi Chi Clothing. - [Chi Chi Large Scale](https://www.terrieragency.com/case-studies/chi-chi-large-scale/) — Influencer Marketing. Results: 9,025 Gifting Collaborations; 700+ Products Sent Monthly; 92.6M Combined Following. A rolling twelve-month seeding programme for Chi Chi delivering 700+ products to creators monthly, generating 9,025 collaborations and 92.6 million combined reach. - [Chi Chi London](https://www.terrieragency.com/case-studies/chi-chi-london/) — SEO. Results: 50%+ Clicks Increase YoY; 150%+ Impression Increase; #1 Dipped Hem Dresses. Being in a competitive environment with women's fashion, Chi Chi was looking to make their own mark in the retail space. - [CO2 YOU](https://www.terrieragency.com/case-studies/co2-you/) — Influencer Marketing. Results: 3.7M+ Total audience reach; 113 Pieces of content live; 438K+ Total views - [Cobalt Recruitment](https://www.terrieragency.com/case-studies/cobalt/) — SEO. Results: 50% Application Increase (YoY); 83%+ Organic Traffic Increase; #1 "Civil Engineering Jobs" (1,900/mo). As a leading recruitment agency, Cobalt are at the forefront of connecting employers with their future employees on a regular basis. A main part of being able to do this successfully is getting users to their site. - [Cole & Mason](https://www.terrieragency.com/case-studies/cole-mason/) — Influencer Marketing. Results: 166 Creators Live; 14.7M Impressions; 315K Engagements; 1.4% Engagement Rate; 2,676 Content Shared. To drive product awareness and position Cole & Mason as an essential kitchen brand, we partnered with 166 food and recipe creators to showcase their precision-engineered mills in authentic cooking content across Instagram. - [Collins Square](https://www.terrieragency.com/case-studies/collins-square/) — Influencer Marketing. Results: 6 Influencers; 8 Posts Published; 830,000 Potential Reach; 348,000 Impressions; 6,500 Engagements. A targeted paid influencer campaign that put Collins Square's retail and leisure offering in front of a potential audience of 830,000 Melburnians. - [Columbia Care](https://www.terrieragency.com/case-studies/columbia-care/) — Influencer Marketing. Results: 1,000+ Influencers Contacted; 500+ Collaborations; 509 Content Shared; 407,689 Impressions. Over 1,000 influencers contacted and 500+ collaborations repositioned Columbia Care's new CBD product as a mainstream wellness offering. - [Complete Me](https://www.terrieragency.com/case-studies/complete-me/) — Influencer Marketing. Results: 3 Month Campaign; 51% Increase in Organic Revenue; 46% Increase in Organic Traffic. A three-month, wave-based micro-influencer campaign that built awareness for award-winning supplement brand Complete Me across Instagram, blogs, and YouTube. - [ConairMan](https://www.terrieragency.com/case-studies/conairman/) — Influencer Marketing. Results: 8,421 Creator profiles reviewed; 640K+ Total audience reach; 2,088 Total engagements - [Coravin](https://www.terrieragency.com/case-studies/coravin/) — Influencer Marketing. Results: 62 Influencers Secured; 1,858,618 Combined Following; 348,250 Impressions; 9,593 Engagements; 17 Posts Published. Coravin partnered with Terrier to reach luxury wine consumers across France, the UK and Italy through Instagram's tight-knit wine community. - [Correndo](https://www.terrieragency.com/case-studies/correndo/) — Influencer Marketing. Results: 700+ Influencers Contacted; 14% Collaboration Rate; 98 Content Shared; 1,413,672 Combined Following. A large-scale influencer outreach campaign that introduced athleisure brand Correndo to a combined audience of over 1.4 million people. - [Cricket Victoria](https://www.terrieragency.com/case-studies/cricket-victoria/) — Influencer Marketing. Results: 115 Pieces of content live; 3.56% Engagement rate - [Cybex](https://www.terrieragency.com/case-studies/cybex/) — Influencer Marketing. Results: 13 TikTok Creators; 8,446,459 Impressions; 1.7M Views; 760,252 Engagements; 9% Engagement Rate. Baby carrier brand Cybex reached fashionable young US mums through 13 rigorously vetted TikTok creators, hitting a 9% engagement rate. - [DNA VR](https://www.terrieragency.com/case-studies/dna-vr/) — Influencer Marketing. Results: 83 Creators Live; 54 Posts; 97 Stories; 37,863 Engagements; 4,199,967 Combined Following. Eighty-three creators experienced DNA VR's arcades and escape rooms across London and Manchester, reaching a combined following of over 4.1 million. - [Dresden Vision](https://www.terrieragency.com/case-studies/dresden-vision/) — Influencer Marketing. Results: 104K+ Total views; 627K+ Total audience reach; 15 Influencers agreed - [Drink Victorian](https://www.terrieragency.com/case-studies/drink-victorian/) — Influencer Marketing. Results: 9 Influencers Live; 32 Content Shared; 1,000+ Engagements; 354K Combined Following. Nine passionate local influencers amplified the Drink Victorian initiative across Instagram, reaching over 354,000 people with authentic regional drinks content. - [El Jannah](https://www.terrieragency.com/case-studies/el-jannah/) — Influencer Marketing. Results: 34 Creators Live; 32 Posts; 50 Stories; 433K Estimated Views; 10,038 Engagements; 1,639,654 Combined Following. An influencer dining campaign for Australian chicken chain El Jannah, with 34 creators generating 433,000 estimated views and an ongoing partnership. - [Electrastim](https://www.terrieragency.com/case-studies/electrastim/) — Influencer Marketing. Results: 50K+ Total audience reach; 8 Pieces of content live; 6.3% Engagement rate - [Ember](https://www.terrieragency.com/case-studies/ember/) — Influencer Marketing. Results: 115K+ Total views; 47 Pieces of content live - [Emperor Vodka](https://www.terrieragency.com/case-studies/emperor-vodka/) — Influencer Marketing. Results: 109 Content Shared; 3,466 Engagements; 6,299,520 Combined Following. Terrier Agency built luxury brand recognition for Emperor Vodka through lifestyle creators, reaching a combined following of nearly 6.3 million. - [Equilume](https://www.terrieragency.com/case-studies/equilume/) — Influencer Marketing. Results: 1.2M+ Total audience reach; 61 Pieces of content live; 3.4% Engagement rate - [Evidence Skincare](https://www.terrieragency.com/case-studies/evidence-skincare/) — Influencer Marketing. Results: 28 Gifting Collaborations; 453,515 Combined Following. A quality-first UK gifting campaign gave Evidence Skincare 28 value-aligned collaborations and a library of authentic, brand-usable creator content. - [Eyebrow Queen](https://www.terrieragency.com/case-studies/eyebrow-queen/) — Influencer Marketing. Results: 9M+ Potential Audience; 323 Gifting Collaborations. A phased micro-influencer gifting campaign that took Eyebrow Queen to a potential audience of over 9 million makeup lovers. - [Fancy Plants](https://www.terrieragency.com/case-studies/fancy-plants/) — Influencer Marketing. Results: 89 Influencers Live; 270 Stories Published; 480K+ Story Views; 4,072,208 Combined Following. 89 creators went live for plant-based dessert brand Fancy Plants, delivering 270 stories and over 480,000 views to a 4M+ combined following. - [FarmVet](https://www.terrieragency.com/case-studies/farmvet/) — Influencer Marketing. Results: 41 Creators Live; 47 Posts Published; 42 Stories Published; 1.8M+ Estimated Views; 61,766 Engagements; 2,649,664 Combined Following. A data-driven equestrian influencer campaign took FarmVet's veterinary products to over 1.8 million estimated views across Instagram. - [Fenella Smith](https://www.terrieragency.com/case-studies/fenella-smith/) — Influencer Marketing. Results: 8.8M+ Potential Audience; 127 Instagram Posts; 55,000+ Engagements. How an independent British lifestyle brand's first influencer campaign reached a potential audience of 8.8 million. - [Fernwood Fitness](https://www.terrieragency.com/case-studies/fernwood-fitness/) — Influencer Marketing. Results: 21 Ambassadors; 375 Pieces of Content; 4M Impressions; 34.3K Engagements; 17.1M Combined Following. A six-month, 21-ambassador programme for Fernwood Fitness delivered 375 pieces of content and 4 million impressions across Australia. - [Firetree](https://www.terrieragency.com/case-studies/firetree/) — Influencer Marketing. Results: 152 Creators Live; 1.1M Impressions; 25.5K Engagements; 2.37% Engagement Rate; 510 Content Shared; 7.8M Combined Following. A 152-creator Instagram campaign that put Firetree's single-estate chocolate in front of ethical food audiences, generating 1.1M impressions. - [Fish4Ever](https://www.terrieragency.com/case-studies/fish4ever/) — Influencer Marketing. Results: ~200 Content Shared; 4,838,343 Combined Following; 4,814 Engagements. Terrier Agency connected ethical seafood brand Fish4Ever with organic food creators, producing almost 200 pieces of recipe-led content for health-conscious audiences. - [Five Guys](https://www.terrieragency.com/case-studies/five-guys/) — Influencer Marketing. Results: 61 Influencers agreed; 41 Reels and posts live; 2M+ Estimated views - [Flying Tiger Copenhagen](https://www.terrieragency.com/case-studies/flying-tiger-copenhagen/) — Influencer Marketing. Results: 160 Influencers agreed; 3.7M+ Total views; 303 Pieces of content live - [Forcast](https://www.terrieragency.com/case-studies/forcast/) — Influencer Marketing. Results: 227 Influencers Onboarded; 66,991 Engagements; 1,327 Content Shared; 357 Stories Shared. A recurring microinfluencer network of 227 creators brought Forcast's lookbooks to life, generating 66,991 engagements over six months of monthly content. - [Fortress Games](https://www.terrieragency.com/case-studies/fortress-games/) — Influencer Marketing. Results: 19 Creators Live; 23 Content Shared; 376.5K Post Views; 40.5K Engagements; 1.2M Combined Following. 19 Melbourne creators across gaming, food, and lifestyle niches drove 376K post views and 40K engagements for Fortress Games. - [Four Corners Gin](https://www.terrieragency.com/case-studies/four-corners-gin/) — Influencer Marketing. Results: 64 Influencers Seeded; 62 Content Shared; 296K Impressions; 2.3M Combined Following. Terrier Agency seeded Four Corners Gin to 64 influencers ahead of a 4th of July launch, generating 62 pieces of content across New England and beyond. - [Frameless](https://www.terrieragency.com/case-studies/frameless/) — Influencer Marketing. Results: 191 Creators Live; 625 Content Shared; 24,853,134 Total Audience Reach; 7,684,576 Impressions; 220,370 Engagements; 2.87% Engagement Rate. An ongoing creator programme for immersive art venue Frameless, with 191 influencers producing 625 pieces of content and reaching 24.8 million people. - [G’s Fresh](https://www.terrieragency.com/case-studies/gs-fresh/) — Influencer Marketing. Results: 213 Creators Live; 1.2M Impressions; 52.3K Engagements; 7% Engagement Rate; 498 Content Shared; 5.6M Combined Following. To reposition G's Fresh from a B2B supplier to a consumer-facing brand, we activated 213 creators across food and health niches to create fresh produce content that drove recognition at the supermarket shelf. - [Gallinée](https://www.terrieragency.com/case-studies/gallinee/) — Paid, SEO. Results: 79% Increase in Sales; 63% Increase in Organic Traffic; 84% Increase in Non-Brand Organic. A multi-market SEO strategy that grew Gallinée's non-brand organic visibility and established topical authority in microbiome-friendly skincare. - [Georgiana Scott](https://www.terrieragency.com/case-studies/georgiana-scott/) — SEO. Results: 63%+ Organic Traffic Increase; 55% Increase in Organic Sales; 74% Increase in Non-Brand Organic Traffic. A structured, category-focused SEO campaign that grew organic traffic to Georgiana Scott's key category pages by more than 63%. - [Gerard Family Foods](https://www.terrieragency.com/case-studies/gerard-family-foods/) — Influencer Marketing. Results: 32 Creators Live; 97 Content Shared; 1,958,505 Combined Following. Thirty-two foodie creators drove the Woolworths launch of Gerard Family Foods' agave syrup, reaching nearly two million shoppers with recipe-led content. - [Ghanem Group](https://www.terrieragency.com/case-studies/ghanem-group/) — Influencer Marketing. Results: 28 Influencers agreed; 82 Pieces of content live; 638K+ Total audience reach - [Ghost Burgers & Grill](https://www.terrieragency.com/case-studies/ghost-burgers-grill/) — Influencer Marketing. Results: 30 Influencers agreed; 76 Pieces of content live; 974K+ Total audience reach - [Glawning](https://www.terrieragency.com/case-studies/glawning/) — Influencer Marketing. Results: 107 Pieces of content live; 1.5M+ Total audience reach; 5% Engagement rate - [Glenhaven](https://www.terrieragency.com/case-studies/glenhaven/) — Influencer Marketing. Results: 1.1M+ Total audience reach; 159K+ Total views; 28 Influencers confirmed - [Gold Crush Cocktails](https://www.terrieragency.com/case-studies/gold-crush-cocktails/) — Influencer Marketing. Results: 297K Total estimated views; 25 Pieces of content; $15.4K Estimated earned media value. Gold Crush Cocktails makes Caribbean-inspired cocktails in a can, built around real Jamaican rum with no prep required. - [GoldNote](https://www.terrieragency.com/case-studies/goldnote/) — Influencer Marketing. Results: 17 Content Shared; 1,220,100 Combined Following. Terrier Agency helped premium hi-fi brand GoldNote reach a younger generation of vinyl enthusiasts through precisely targeted influencer marketing. - [Good & Fugly](https://www.terrieragency.com/case-studies/good-fugly/) — Influencer Marketing. Results: 70 Influencers agreed; 131 Pieces of content live; 2.9M+ Total audience reach - [Good In Bread](https://www.terrieragency.com/case-studies/good-in-bread/) — Influencer Marketing. Results: 84 Creators Live; 110 Content Shared; 3,419,960 Combined Following. Competitor-led influencer discovery activated 84 creators for Good In Bread in three months, reaching an audience of over 3.4 million across the M25. - [Good Spirits Hospitality](https://www.terrieragency.com/case-studies/good-spirits-hospitality/) — Influencer Marketing. Results: 30 Influencer Visits; 105 Pieces of Content; 1,414,945 Combined Following; 1.4M Total Reach. Terrier Agency matched 30 creators to two contrasting Auckland venues, producing 105 pieces of content and reaching 1.4 million people. - [Gtechniq](https://www.terrieragency.com/case-studies/gtechniq/) — SEO. Results: 67%+ Organic Search Increase; 94%+ Visibility Increase; #1 LearnHub Rankings. Gtechniq found themselves relying too heavily on their branded terms, meaning that their organic visibility was limited. As their product ranges were innovative and niche, Gtechniq needed to make the most of the traffic in more creative ways. - [GUESS (Signal Brands)](https://www.terrieragency.com/case-studies/guess-signal-brands/) — Influencer Marketing. Results: 30 Influencers agreed; 16K+ Total engagements; 5.3M+ Total audience reach - [Gymrace](https://www.terrieragency.com/case-studies/gymrace/) — Influencer Marketing. Results: 14.5K Total engagements; 3.7M Total estimated views; 410 Pieces of content live. GYMRACE is a travelling fitness race that turns a strength and endurance course into a live event, with music, MCs and a crowd. - [Hair Tools](https://www.terrieragency.com/case-studies/hair-tools/) — Influencer Marketing. Results: 545K+ Total audience reach; 302K+ Total views; 25 Pieces of content live - [Hangout Pods](https://www.terrieragency.com/case-studies/hangout-pods/) — Influencer Marketing. Results: 83% Increase in Organic Sales; 94% Increase in Organic Traffic; 3 Markets Covered (US, UK, AUS). A brand-vetted influencer campaign spanning three markets that built US awareness for Hangout Pods and delivered a reusable library of user-generated content. - [Hashtag Burgers & Waffles](https://www.terrieragency.com/case-studies/hashtag-burgers-waffles/) — Influencer Marketing. Results: 15 Influencers agreed; 3% Engagement rate; 645K+ Total audience reach - [Haskapa](https://www.terrieragency.com/case-studies/haskapa/) — Influencer Marketing. Results: 72% Increase in Sales; 89% Increase in Organic Traffic; 119% Increase in Non-Brand Organic. How a wave-based micro-influencer campaign helped health food brand Haskapa launch an unfamiliar superfood berry to engaged, health-conscious Instagram audiences. - [HelloFresh](https://www.terrieragency.com/case-studies/hellofresh/) — Influencer Marketing. Results: 153 Collaborations; 6,105,156 Total Audience Reach; 2,238,739 Combined Following. HelloFresh used a nano influencer campaign across Australia and New Zealand, delivering over six million in audience reach through 153 collaborations. - [Hexmoor](https://www.terrieragency.com/case-studies/hexmoor/) — Influencer Marketing. Results: 2.7M Total estimated views; 6.5% Engagement rate; 156 Pieces of content. Hexmoor is an immersive fantasy prison cocktail experience in London, where guests are locked in their own cell, served magical potions and thrown into a live story. - [Hey Tiger](https://www.terrieragency.com/case-studies/hey-tiger/) — Influencer Marketing. Results: 25 Influencers Activated; 22 Reels Published; 797,438 Combined Following; 797,000+ Total Reach. Twenty-five creators produced Mother's Day Reels for Hey Tiger, reaching over 797,000 people and fuelling the brand's paid social ads. - [High Water](https://www.terrieragency.com/case-studies/high-water/) — Influencer Marketing. Results: 235 Creators Live; 1.2M Impressions; 12K Engagements; 1.01% Engagement Rate; 532 Content Shared; 8.8M Combined Following. A targeted micro-influencer campaign that built hard seltzer brand High Water's coastal identity, activating 235 creators across social, YouTube, and blogs. - [HighKind](https://www.terrieragency.com/case-studies/highkind/) — SEO. Results: 71% Increase in Organic Sales; 91% Increase in Organic Traffic; 112% Increase in Non-Brand Organic Traffic. Terrier Agency guided premium CBD brand HighKind through a full rebrand from Extracts, backed by targeted outreach and a long-term ambassador programme. - [HollandGreen](https://www.terrieragency.com/case-studies/hollandgreen/) — SEO. Results: 22%+ Organic Search Increase; 32%+ Visibility Increase; 19 Trust Flow Achieved. HollandGreen, a firm of architects specialising in luxury designs, faced the challenge of targeting and ranking for 'luxury' keywords to attract a broad and relevant audience. - [Homefire](https://www.terrieragency.com/case-studies/homefire/) — Influencer Marketing. Results: 465 Creators Live; 12.3M Impressions; 487K Engagements; 8.4% Engagement Rate; 2,856 Content Shared; 15.2M Combined Following. To position Homefire as the UK's go-to brand for cosy living, we ran a year-round influencer campaign activating 465 creators across home, lifestyle, and family niches to showcase their products in seasonal content moments. - [Honeysticks](https://www.terrieragency.com/case-studies/honeysticks/) — Influencer Marketing. Results: 29 Creators Live; 103K Estimated Views; 6K+ Engagements; 39 Content Shared; 582,781 Combined Following. Family influencers across New Zealand brought Honeysticks' sustainable children's products to over 100,000 estimated views with fully reusable creator content. - [House Fuel](https://www.terrieragency.com/case-studies/house-fuel/) — SEO. Results: 34%+ Organic Search Increase; 59%+ Visibility Increase; #1 Bulk Fuel Terms. House Fuel are a subsidiary company of Homefire, meaning that that the site had the extra challenge of increasing their visibility in organic search, whilst avoiding competing against, and cannabilising their other site. - [HOYTS](https://www.terrieragency.com/case-studies/hoyts/) — Influencer Marketing. Results: 516K+ Total audience reach; 298K+ Total views; 6.98% Engagement rate - [Hult Business School](https://www.terrieragency.com/case-studies/hult-business-school/) — Influencer Marketing. Results: 101 Influencers Activated; 408,123 Combined Following. We activated 101 creators with branded merchandise to grow Hult Business School's Instagram presence, reaching an audience of over 408,000. - [Hunter & Barrel](https://www.terrieragency.com/case-studies/hunter-and-barrel/) — Influencer Marketing. Results: 1.7M Total estimated views; 1.91% Engagement rate; 38 Pieces of content. Hunter & Barrel is an Australian steak restaurant group built around coal-grilled meats, shareable feastboards and barrel-aged cocktails, with venues in Sydney, Melbourne, Adelaide, Perth and Canberra. - [IHG Hotels](https://www.terrieragency.com/case-studies/ihg-hotels/) — Influencer Marketing. Results: 228 Pieces of content live; 13M+ Total audience reach; 4.3% Engagement rate - [Il Locale Pizza](https://www.terrieragency.com/case-studies/il-locale-pizza/) — Influencer Marketing. Results: 32 Influencers agreed; 5.6% Engagement rate; 2.1M+ Total audience reach - [Image.ie](https://www.terrieragency.com/case-studies/image-ie/) — SEO. Results: 16% Increase in Newsletter Signups; 27% Increase in Organic Traffic to Blog; 34% Increase in Non-Brand Organic. A focused SEO consultation that equipped the Image.ie editorial team with the principles, authorship infrastructure, and technical fixes to own their search performance. - [Infused Amphora](https://www.terrieragency.com/case-studies/infused-amphora/) — Influencer Marketing. Results: 200 Collaborations; 87 Published Posts; 12,500 Engagements; 650,000 Impressions; 1,718,000 Combined Following. Two hundred influencer collaborations introduced CBD brand Infused Amphora to a UK wellness audience with a combined following of 1.7 million. - [Instant Brands](https://www.terrieragency.com/case-studies/instant-brands/) — Influencer Marketing. Results: 317 Creators Live; 1.8M Engagements; 117.4M Impressions. We activated 317 creators for Instant Brands UK, generating 117.4 million impressions and 1.8 million engagements across viral recipe content. - [Istil38](https://www.terrieragency.com/case-studies/istil38/) — Influencer Marketing. Results: 810K+ Total audience reach; 43 Pieces of content live; 28 Influencers agreed - [Keystone](https://www.terrieragency.com/case-studies/keystone/) — Influencer Marketing. Results: 61 Creators Live; 1.7M Impressions; 20.7K Engagements; 2% Engagement Rate; 113 Content Shared; 10.6M Combined Following. To build brand awareness among younger, socially-active beer drinkers, we partnered with Keystone to activate 61 creators across food, drink, and lifestyle niches, positioning the brand in authentic social moments. - [Kingsley & Harper](https://www.terrieragency.com/case-studies/kingsley-and-harper/) — Influencer Marketing. Results: 363K Total estimated views; 32 Pieces of content; 3% Engagement rate. Kingsley & Harper designs men's accessories and gift sets that blend style, utility and everyday luxury. - [KitchenAid](https://www.terrieragency.com/case-studies/kitchenaid/) — Influencer Marketing. Results: 70 Creators Live; 242 Content Shared; 13,622,522 Combined Following; 39,540 Engagements. Seventy recipe creators produced 242 pieces of content for KitchenAid's #MadeWithKitchenAid campaign, reaching a combined following of over 13.6 million. - [Koyo Loans](https://www.terrieragency.com/case-studies/koyo-loans/) — SEO. Results: 73% Increase in Organic Conversions; Top 3 Ranking for "Loans"; 95% Keyword Difficulty Beaten. A four-pillar SEO and content strategy that took Koyo Loans into the top 3 for "Loans" and made organic traffic exceed branded search. - [Kruger Asia-Pacific (Penotti)](https://www.terrieragency.com/case-studies/kruger-asia-pacific-penotti/) — Influencer Marketing. Results: 861K+ Total audience reach; 75 Pieces of content live; 3.6% Engagement rate - [Laki Kane](https://www.terrieragency.com/case-studies/laki-kane/) — Influencer Marketing. Results: 46 Creators Live; 857K Impressions; 5.9K Engagements; 149 Content Shared. To drive footfall and social buzz for Laki Kane's Polynesian-inspired cocktail bar in London, we partnered with 46 hyper-local food, drink, and lifestyle creators. - [Lavetta](https://www.terrieragency.com/case-studies/lavetta/) — Influencer Marketing. Results: 100+ Creators Live; 150+ Content Shared; 16,461 Engagements; 3,729,164 Combined Following. Over 100 aligned fashion creators shared 150+ pieces of content for sustainable activewear brand Lavetta in just two months. - [Legology](https://www.terrieragency.com/case-studies/legology/) — Influencer Marketing. Results: 4,423,367 Combined Following; 25,816 Engagements; 221 Influencers; 2,542,898 Audience Reached. A seven-month micro and nano influencer campaign that brought luxury leg care brand Legology to 2.5 million people across the UK. - [London City Smiles](https://www.terrieragency.com/case-studies/london-city-smiles/) — SEO. Results: #1 For "Dentist in Islington"; 1,079 Keyword rankings in 10 months; 166 Top 20 rankings. A site overhaul and consistent content strategy took London City Smiles to the top of Islington dental search, with 1,079 rankings in ten months. - [Love Struck](https://www.terrieragency.com/case-studies/love-struck/) — Influencer Marketing. Results: 7.8M Potential Audience Reached; 2 Markets Activated (UK & US); 91% Increase in Organic Conversions. A values-led micro-influencer campaign that took BCorp brand LoveStruck from Borough Market roots to a potential audience of 7.8 million across the UK and US. - [Luxico](https://www.terrieragency.com/case-studies/luxico/) — Influencer Marketing. Results: 16 Creators Live; 81 Stories; 23 Posts; 1,113,790 Post Reach; 18,015 Engagements; 5,412,265 Combined Following. Sixteen Australian travel creators stayed at Luxico's luxury villas, producing 104 pieces of content with a post reach of over 1.1 million. - [Maisons & Domaines Henriot](https://www.terrieragency.com/case-studies/maisons-domaines-henriot/) — Influencer Marketing. Results: 78 Influencers; 106 Pieces of Content; 161,392 Total Views; 12,313 Engagements; 12.7% Engagement Rate. Seventy-eight creators delivered a 12.7% engagement rate for Champagne Henriot, exposing the brand to ten times its own Instagram following. - [Marnong Estate](https://www.terrieragency.com/case-studies/marnong-estate/) — Influencer Marketing. Results: 10 Influencers; 15 TikTok Videos; 238,330 Views; 7,502 Engagements. We invited ten creators to experience Marnong Estate, generating 15 TikTok videos with over 238,000 views for the Australian vineyard and venue. - [MartiDerm](https://www.terrieragency.com/case-studies/martiderm/) — Influencer Marketing. Results: 35 Creators Live; 17 Posts Published; 21 Stories Published; 271,669 Combined Following. Discovery-led skincare creator activations introduced Barcelona's MartiDerm to UK audiences, reaching over 270,000 people through 35 influencers. - [Mazars](https://www.terrieragency.com/case-studies/mazars/) — SEO. Results: +46% Organic Traffic Growth; Top 3 Financial Advisory Rankings. Technical audits, schema and service-keyword targeting took Mazars to top 3 advisory rankings and grew organic traffic 46%. - [Meat & Wine Co](https://www.terrieragency.com/case-studies/meat-and-wine-co/) — Influencer Marketing. Results: 1.2M Total estimated views; 4.47% Engagement rate; 55 Pieces of content. The Meat & Wine Co is an Afro-centric steak restaurant group founded in Sydney in 2000, with venues across Sydney, Melbourne, Perth, Adelaide and Canberra and a restaurant in Mayfair, London. - [Melbourne Renegades](https://www.terrieragency.com/case-studies/melbourne-renegades/) — Influencer Marketing. Results: 1,000 Influencers Contacted; 51 Creators Live; 100+ Content Shared; 93,487 Estimated Views; 953,256 Combined Following. Fifty-one hand-picked creators took the Melbourne Renegades' School Holiday Program and women's match days to families and new cricket fans across the city. - [Misfits](https://www.terrieragency.com/case-studies/misfits/) — Influencer Marketing. Results: 270 Gifted Collaborations; 300+ Live Stories; 13,925,698 Total Audience Reach. UK vegan protein bar brand Misfits broke into the US market through values-aligned fitness influencers, reaching nearly fourteen million people. - [Motiv8 Sports](https://www.terrieragency.com/case-studies/motiv8-sports/) — Influencer Marketing. Results: 244K+ Total audience reach; 3.7% Engagement rate; 10 Influencers agreed - [Motorola](https://www.terrieragency.com/case-studies/motorola/) — Influencer Marketing. Results: 57 Creators Live; 999K Impressions; 26.8K Engagements; 2.68% Engagement Rate; 132 Content Shared; 6.6M Combined Following. A gifted creator activation launching the Motorola Razr 40 to Gen Z audiences, with 57 creators driving 999K impressions. - [MOU](https://www.terrieragency.com/case-studies/mou/) — Influencer Marketing. Results: 20.6M+ Total audience reach; 544K+ Total engagements; 92 Pieces of content live - [Musashi](https://www.terrieragency.com/case-studies/musashi/) — Influencer Marketing. Results: 56 Ambassadors Onboarded; 205 Content Shared; 7,594,354 Combined Following. A three-month ambassador programme for Australian supplement brand Musashi, onboarding 56 committed creators who delivered 205 pieces of content and nearly one million views. - [My Car Credit](https://www.terrieragency.com/case-studies/my-car-credit/) — SEO. Results: 42% Organic Traffic Increase; 57% Non-Brand Traffic; #1 Car Finance Terms. My Car Credit were running into some difficulties with regards to its SEO performance. - [MyBaker](https://www.terrieragency.com/case-studies/mybaker/) — SEO. Results: +16.4% YoY Organic Traffic Growth; 39th → 9th "Order Birthday Cake" Ranking; 9 → 21 Search Engine Trust Flow. Structural optimisation more than doubled MyBaker's trust flow, lifted key rankings into the top 10, and grew organic traffic 16.4% year on year. - [Neubria](https://www.terrieragency.com/case-studies/neubria/) — Influencer Marketing. Results: 105 Influencer stories posted; 300K+ Views generated; 2 Stage vetting process. A dual-vetted influencer campaign that introduced vegan cognitive health brand Neubria to a younger wellness audience, delivering 105 stories and 300,000+ views. - [Norac Foods](https://www.terrieragency.com/case-studies/norac-foods/) — Influencer Marketing. Results: 162 Pieces of content live; 2.8M+ Total audience reach; 5.6% Engagement rate - [North Side Social](https://www.terrieragency.com/case-studies/north-side-social/) — Influencer Marketing. Results: 154K Total estimated views; 5.44% Engagement rate; 34 Pieces of content. North Side Social is a neighbourhood venue built around coffee, food and drinks, the kind of place that fills up on word of mouth. - [NutriBullet – AU + NZ](https://www.terrieragency.com/case-studies/nutribullet-au-nz/) — Influencer Marketing. Results: 3.6% Engagement rate; 4,237 Total engagements - [Official London Theatre](https://www.terrieragency.com/case-studies/official-london-theatre/) — GEO, SEO. Results: 85% AI Search Visibility; 67% Increase in Referral Traffic; #1 Recommended Source. Five-year SEO and influencer marketing partnership with Official London Theatre, delivering 432K+ engagements. - [Olga Berg](https://www.terrieragency.com/case-studies/olga-berg/) — Influencer Marketing. Results: 100 Influencers agreed; 5.6M+ Total audience reach; 26K+ Total engagements - [Organico](https://www.terrieragency.com/case-studies/organico/) — Influencer Marketing. Results: 36,640,255 Combined Following; 3,622,903 Impressions. Terrier Agency built awareness for sustainable food brand Organico through value-led influencer waves, reaching a combined following of over 36 million. - [Paladone](https://www.terrieragency.com/case-studies/paladone/) — SEO. Results: 249 Influencer Collabs; 3.52M Audiences Reached; 46.5K Active Engagements. Paladone has been around since 1994 so is a relatively well established brand. Even though they are well established as a trend-based gift and merchandise company, their brand visibility was nowhere near where it should be for a brand of this calibre. - [Pan Euro Foods](https://www.terrieragency.com/case-studies/pan-euro-foods/) — Influencer Marketing. Results: 200 Influencers Engaged; 600+ Tesco Stores; 7,874,979 Combined Following; 43,322 Engagements. Pan Euro Foods launched its Diggers frozen chicken range into 600+ UK Tesco stores with a 200-influencer in-store discovery campaign. - [Panasonic](https://www.terrieragency.com/case-studies/panasonic/) — Influencer Marketing. Results: 2,765,086 Combined Following; 395,152 Impressions. Panasonic partnered with Terrier to amplify its consumer electronics through trusted tech and lifestyle creators, reaching millions of followers. - [Parramatta Square](https://www.terrieragency.com/case-studies/parramatta-square/) — Influencer Marketing. Results: 50 Influencers; 47 Instagram Posts; 33,099 Engagements; 5.8M Potential Audience; 3,394,195 Combined Following. Fifty Sydney influencers launched Parramatta Square to a food-loving potential audience of 5.8 million at the precinct's opening. - [Peninsula Hot Springs](https://www.terrieragency.com/case-studies/peninsula-hot-springs/) — Influencer Marketing. Results: 77 Creators Live; 103 Feed Posts; 299 Stories Published; 9,265,148 Combined Following; 34,085 Engagements. We activated 77 Melbourne influencers across Instagram and TikTok to introduce Peninsula Hot Springs to new audiences, reaching over 9.2 million people. - [Peppadew](https://www.terrieragency.com/case-studies/peppadew/) — Influencer Marketing. Results: 149 Creators Live; 104 Content Shared; 300K+ Estimated Views; 10,744 Engagements; 2,328,852 Combined Following. A recipe-led creator campaign for Peppadew's sweet piquante peppers, converting 149 collaborations and reaching a combined audience of 2 million. - [Pure Pet Food](https://www.terrieragency.com/case-studies/pure-pet-food/) — Influencer Marketing. Results: 34% Increase in Sales; 27% Increase in Organic Traffic; 39% Increase in Non-Brand Organic. A gifted influencer campaign built on genuine brand passion, generating an abundance of reusable user-generated content for UK dog food brand Pure Pet Food. - [Pure Smiles](https://www.terrieragency.com/case-studies/pure-smiles/) — Dev, Paid, SEO. Results: 47% Increase in Appointments; 37%+ Organic traffic increase; 66% Increase in Non-Brand Organic. Digital branding and a rebuilt content programme delivered a 37%+ increase in organic traffic for dental practice Pure Smiles. - [Red Mills](https://www.terrieragency.com/case-studies/red-mills/) — Influencer Marketing. Results: 1,000+ Influencers Contacted; 127 Content Shared; 2,030,840 Combined Following; 3 Month Campaign. Terrier Agency introduced Irish pet food brand Red Mills to UK dog owners, generating 127 pieces of authentic content from a two-million-strong creator network. - [Reflex Active](https://www.terrieragency.com/case-studies/reflex-active/) — Influencer Marketing. Results: 128 Influencers Activated; 169 Content Shared; 3,089,839 Combined Following. Terrier Agency built a 128-strong influencer network for smartwatch brand Reflex Active, reaching a combined following of over three million across fitness, fashion and lifestyle. - [Riley](https://www.terrieragency.com/case-studies/riley/) — Influencer Marketing. Results: 3,271,926 Combined Following; 16,636 Engagements; 244 Instagram Posts; 24 TikTok Videos. A two-phase Instagram and TikTok influencer campaign that introduced Irish sustainable period brand Riley to UK audiences. - [ROAR Active](https://www.terrieragency.com/case-studies/roar-active/) — Influencer Marketing. Results: 36 Pieces of content live; 3.8% Engagement rate; 1.1M+ Total audience reach - [Rocomamas](https://www.terrieragency.com/case-studies/rocomamas/) — Influencer Marketing. Results: 236K Total estimated views; 2.14% Engagement rate; 24 Pieces of content. RocoMamas is a smashburger restaurant brand known for loud vibes, big stacks, cheese bombs and milkshakes, and a rule of no cutlery. - [Role Models](https://www.terrieragency.com/case-studies/role-models/) — Influencer Marketing. Results: 48% Increase in Organic Conversions; 52% Increase in Organic Traffic; 104% Increase in Non-Brand Organic. A localised London influencer campaign that put Role Models' experience-led life-skills courses in front of parents through authentic creator content. - [Roundhouse](https://www.terrieragency.com/case-studies/roundhouse/) — Influencer Marketing. Results: 119K+ Total audience reach; 5% Engagement rate; 10 Pieces of content live - [Royal Stacks](https://www.terrieragency.com/case-studies/royal-stacks/) — Influencer Marketing. Results: 30 Influencers agreed; 373K+ Total audience reach; 4% Engagement rate - [Ruta Maya](https://www.terrieragency.com/case-studies/ruta-maya/) — Influencer Marketing. Results: 507K Total estimated views; 38 Pieces of content; £5.7K Estimated earned media value. Ruta Maya is a coffee brand roasting organic arabica grown in mineral-rich highland soil, sold as whole bean and ground roasts from dark to decaf. - [Sacet](https://www.terrieragency.com/case-studies/sacet/) — Influencer Marketing. Results: 121% Increase in Organic Revenue; 76% Increase in Organic Traffic; 85% Increase in Non-Brand Organic Traffic. A values-led influencer campaign that introduced ethical jewellery brand Sacet to sustainability-minded audiences across every platform. - [San Churro](https://www.terrieragency.com/case-studies/san-churro/) — Influencer Marketing. Results: 30 Videos Posted; 65 Content Shared; 234,691 Impressions. A month-long Instagram and TikTok influencer campaign promoting San Churro's Autumn menu across its Australian locations through authentic dine-in content. - [SavvyTouch](https://www.terrieragency.com/case-studies/savvytouch/) — Influencer Marketing. Results: 26.6K Total estimated views; 0.27% Engagement rate; 1 Piece of content. Savvy Touch is a New Zealand family-owned business making 100% natural products, best known for its Rocket Fuel blend of active manuka honey and essential oils. - [Seagrass Boutique Hospitality](https://www.terrieragency.com/case-studies/seagrass-boutique-hospitality/) — Influencer Marketing. Results: 800+ Creators Live; 3,800 Content Shared; 150M+ Audience Reach. Over 800 influencers promoted eight Seagrass restaurant venues across three countries, reaching a combined audience of more than 150 million. - [Secret Food Tours](https://www.terrieragency.com/case-studies/secret-food-tours/) — Influencer Marketing. Results: 36 Creators Live; 545K Impressions; 10K Engagements; 4.7% Engagement Rate; 96 Content Shared; 1.1M Combined Following. To amplify tour bookings and build awareness across key European cities, we partnered with Secret Food Tours to send 36 food and travel creators on immersive culinary walking experiences they documented on Instagram. - [See Tickets](https://www.terrieragency.com/case-studies/see-tickets/) — Influencer Marketing. Results: 449K+ Total audience reach; 6.7% Engagement rate; 35 Pieces of content live - [Seven Seasons](https://www.terrieragency.com/case-studies/seven-seasons/) — Influencer Marketing. Results: 20 Influencers Activated; 50+ Content Shared; 187,456 Impressions; 1,376,779 Combined Following. Twenty carefully matched creators introduced Seven Seasons' Green Ant Gin to new audiences, producing 50+ pieces of content over three months. - [Sheringham Distillery](https://www.terrieragency.com/case-studies/sheringham-distillery/) — Influencer Marketing. Results: 3.1M+ Total audience reach; 12K+ Total engagements; 144 Pieces of content live - [Shine Drinks](https://www.terrieragency.com/case-studies/shine-drinks/) — Influencer Marketing. Results: 8,089,998 Combined Following; 5,810,757 Audience Reached; 41,056 Engagements. A precision micro-influencer campaign for Shine Drinks reached a combined audience of over 5.8 million health-conscious Australians. - [Simone Perele](https://www.terrieragency.com/case-studies/simone-perele/) — Influencer Marketing. Results: 26 Influencers Activated; 27 Content Shared; 20K+ Views; 1,039 Engagements; 285,544 Combined Following. A precision three-month campaign with 26 young creators introduced Simone Perele's new 'Simone' collection to a younger female audience. - [Sisu Clinic](https://www.terrieragency.com/case-studies/sisu-clinic/) — Influencer Marketing. Results: 27 Instagram Reels; 100K+ Views; 83 Content Shared; 3,201,328 Combined Following. Targeted influencer activations drove visibility for Sisu Clinic's Belfast and London locations, generating 27 reels and over 100,000 views. - [SITU LIVE](https://www.terrieragency.com/case-studies/situ-live/) — Dev, SEO. Results: 63% Increase in Enquiries; 74% Increase in Organic Traffic; 84% Increase in Non-Brand Organic Traffic. How resolving critical crawlability issues unlocked organic visibility for SITU LIVE, enabling the site and its pages to rank for the first time. - [Skurnik Wines](https://www.terrieragency.com/case-studies/skurnik-wines/) — Influencer Marketing. Results: 101 Influencers Live; 171 Content Shared; 2.3M Total Audience Reach. Two targeted summer gifting campaigns for Skurnik Wines' Pinot Project activated over 100 influencers and sommeliers, reaching an audience of 2.3 million. - [Sons](https://www.terrieragency.com/case-studies/sons/) — GEO, Influencer Marketing. Results: 824 Creators Live; 9.0M Total Views; 205K Engagements; 5.75% Engagement Rate; 2,473 Content Shared; 55.6M Total Audience Reach. To raise awareness of Sons' men's wellness products and reduce the stigma around hair loss, we partnered with Sons to activate 824 creators across lifestyle and grooming niches, driving authentic peer-to-peer conversations at scale. - [Sosu Cosmetics](https://www.terrieragency.com/case-studies/sosu-cosmetics/) — Influencer Marketing. Results: 581K Total estimated views; 6% Engagement rate; 65 Pieces of content. SOSU Cosmetics is an Irish beauty brand known for Dripping Gold tan, lashes and makeup, sold online and through retailers including Primark and Penneys. - [St Piece](https://www.terrieragency.com/case-studies/st-piece/) — Influencer Marketing. Results: 367K Total estimated views; 15 Pieces of content; 2.0K Total engagements. St. - [Stuck on You](https://www.terrieragency.com/case-studies/stuck-on-you/) — Influencer Marketing. Results: 388K Total estimated views; 2.10% Engagement rate; 56 Pieces of content. Stuck On You makes personalised name labels, stickers, clothing stamps and school supplies for kids. - [Sunshine Coast Turf Club](https://www.terrieragency.com/case-studies/sunshine-coast-turf-club/) — Influencer Marketing. Results: 42 Creators Live; 302 Content Shared; 5M+ Audience Reach; 13.8K Engagements; 5.5M Combined Following. 42 creators brought Sunshine Coast Turf Club's seven-event Spring Racing Carnival to over 5 million people, repositioning racing for new audiences. - [Surrey CC](https://www.terrieragency.com/case-studies/surrey-cc/) — Influencer Marketing. Results: 65K+ Total views; 317K+ Total audience reach; 5 Influencers engaged - [Sushi Sushi](https://www.terrieragency.com/case-studies/sushi-sushi/) — Influencer Marketing. Results: 28 Instagram Stories; 52,000+ Story Views; 20 Feed Posts; 888,000+ Potential Audience. Melbourne mum influencers put Sushi Sushi's Mother's Day platters in front of a potential audience of over 888,000 people. - [Sweat It Out](https://www.terrieragency.com/case-studies/sweat-it-out/) — Influencer Marketing. Results: 40 Influencers Activated; 3 Markets Covered; 295,679 Total Video Views; 25,630 Video Engagements. Australian dance label Sweat It Out activated 40 TikTok creators across three markets to launch New Bottega, generating almost 300,000 video views. - [T Juice](https://www.terrieragency.com/case-studies/t-juice/) — Influencer Marketing. Results: 100s Micro-Influencers Identified; 176% Increase in Organic Revenue; 247% Increase in Organic Traffic. A geo-targeted micro-influencer strategy that built brand awareness for T Juice in an industry where traditional digital advertising is restricted. - [Tasmanian Oyster Co](https://www.terrieragency.com/case-studies/tasmanian-oyster-co/) — Influencer Marketing. Results: 74 Content Shared; 135,638 Impressions; 941,914 Combined Following. A three-month paid and gifted influencer campaign showed Melbourne shoppers Tasmanian Oyster Co's 15-minute freezer-to-plate process, reaching 941,914 followers. - [Taste Inc](https://www.terrieragency.com/case-studies/taste-inc/) — Influencer Marketing. Results: 1,230,000 Combined Following; 25,778 Engagements. An online sampling campaign that turned hundreds of bloggers, YouTubers and Instagrammers into genuine advocates for Taste Inc. - [Ten Tops](https://www.terrieragency.com/case-studies/ten-tops/) — Influencer Marketing. Results: 237 Pieces of Content; 3M+ Estimated Views; 7,535,406 Combined Following; 188,471 Engagements; 1,000+ New Organic Followers. Ten Tops' first-ever influencer campaign generated 237 pieces of content, over 3 million views and a direct lift in in-store sales across NSW. - [Theatre Tokens](https://www.terrieragency.com/case-studies/theatre-tokens/) — Paid, SEO. Results: 64% Increase in Revenue; 47% Increase in Non-Brand Organic; up to 25% YoY organic traffic growth per month. Sustained 15 to 25% year-over-year monthly organic growth for Theatre Tokens, powered by a new blog area and improved Core Web Vitals. - [Tikkers](https://www.terrieragency.com/case-studies/tikkers/) — Influencer Marketing. Results: 60 Influencers Engaged; 38 Content Shared; 918,076 Audience Reached. Terrier Agency partnered with children's smartwatch brand Tikkers to grow its social presence, reaching over 918,000 family-focused consumers through authentic creator content. - [Tisserand](https://www.terrieragency.com/case-studies/tisserand/) — Influencer Marketing. Results: 260 Gifting Collaborations; 7M+ Audience Reached. A 260-collaboration influencer gifting campaign that took heritage aromatherapy brand Tisserand's full range to over 7 million people. - [Topicrem](https://www.terrieragency.com/case-studies/topicrem/) — Influencer Marketing. Results: 39 Creators Live; 43 Content Shared; 76K Estimated Views; 414,958 Combined Following. Niche UK skincare creators introduced French sensitive-skin brand Topicrem to British audiences through 43 pieces of authentic content. - [Towns of Italy](https://www.terrieragency.com/case-studies/towns-of-italy/) — Influencer Marketing. Results: 6 Macro Influencers; 493 Content Shared; 82,013 Engagements; 30,471,145 Combined Following. Six macro influencers toured Italy's iconic cities for Towns of Italy, producing 493 pieces of content and reaching a following of over 30 million. - [Trinity Hill](https://www.terrieragency.com/case-studies/trinity-hill/) — Influencer Marketing. Results: 168K Total estimated views; 3.24% Engagement rate; 16 Pieces of content. Trinity Hill is a Hawke's Bay winery, the founding producer of the Gimblett Gravels and the maker of Homage Syrah, with a range that spans Syrah, Chardonnay and Bordeaux blends. - [Trunki](https://www.terrieragency.com/case-studies/trunki/) — SEO. Results: 92% Organic Traffic Increase; 116% Non-Brand Traffic; #1 Ride On Suitcase. Trunki had a unique product that was struggling to gain any traction digitally, with a lack of brand visibility as well as a severe lack of traffic to the site. - [Universal Pictures](https://www.terrieragency.com/case-studies/universal-pictures/) — Influencer Marketing. Results: 151 Influencers Activated; 90% Activation Rate; 290 Instagram Stories; 85 Instagram Posts; 6,483,846 Total Audience Reach; 11,962 Post Engagements. Universal Pictures Australia activated 151 influencers across three cities for Migration, reaching over 6.4 million people at a 90% activation rate. - [Venner Shipley](https://www.terrieragency.com/case-studies/venner-shipley/) — SEO. Results: 48% YoY Organic Visibility Growth; 37% Increase in Organic Traffic; 58% Increase in Non-Brand Organic. On-site optimisation, structural SEO and migration oversight grew Venner Shipley's organic visibility 48% year on year. - [Venus AI](https://www.terrieragency.com/case-studies/venus-ai/) — Influencer Marketing. Results: 25 Pieces of content live; 3% Engagement rate - [Victoria’s Secret](https://www.terrieragency.com/case-studies/victorias-secret/) — Influencer Marketing. Results: 50M+ Total Reach; 8.2% Engagement Rate; 200+ Influencer Partners. Multi-market creator campaign repositioning Victoria's Secret for younger audiences, activating 200+ influencer partners to reach over 50 million people. - [Vinci Hair Clinic](https://www.terrieragency.com/case-studies/vinci-hair-clinic/) — Dev, Influencer Marketing. Results: 90.6K Total engagement; 11.0M Total estimated views; 165 Reels and TikToks. Vinci Hair Clinic is an international hair restoration group offering hair transplants, scalp micropigmentation and non-surgical treatments across clinics in the UK, Ireland, Europe and beyond. - [Vivienne Hu](https://www.terrieragency.com/case-studies/vivienne-hu/) — Influencer Marketing. Results: 50 Content Shared; 4.7K Engagements; 3M+ Estimated Reach; 2.9M Combined Following. A competitor-mapped gifted outreach campaign for Vivienne Hu and VHNY reached over 3 million people without paid media spend. - [Wavetree Outdoor](https://www.terrieragency.com/case-studies/wavetree-outdoor/) — Influencer Marketing. Results: 30 Influencers agreed; 8.8% Engagement rate; 1.9M+ Total audience reach - [Wharf Distillery](https://www.terrieragency.com/case-studies/wharf-distillery/) — Influencer Marketing. Results: 145 Content Shared; 90% Influencers New to the Brand; 2 Month Campaign. A two-month micro-influencer campaign took Wharf Distillery from trade-only credibility to genuine visibility among engaged UK gin communities. - [Wheels Media](https://www.terrieragency.com/case-studies/wheels-media/) — Influencer Marketing. Results: 29 Influencers Attended; 232 Stories; 17 Posts; 362,238 Impressions; 2,906,449 Combined Following. We brought 29 drag racing creators to Street Machine's Drag Challenge for Wheels Media, reaching over 2.9 million automotive enthusiasts. - [Whisky Partners](https://www.terrieragency.com/case-studies/whisky-partners/) — SEO. Results: +71% YoY Increase in Clicks; +29% YoY Increase in Impressions; #1 "Whisky Cask Investment" Ranking. Top rankings for whisky cask investment terms drove a 71% year-on-year increase in clicks and 29% growth in impressions for Whisky Partners. - [White Claw](https://www.terrieragency.com/case-studies/white-claw/) — Influencer Marketing. Results: 148 Gifted Collaborations; 2,600,000 Combined Following. Micro-influencer gifting campaign launching White Claw into the UK, delivering 148 collaborations across a combined following of 2.6 million. - [William Sugg](https://www.terrieragency.com/case-studies/william-sugg/) — Dev, SEO. Results: #1st Ranking: sugg lighting; #4th Ranking: gas lights; #7th Ranking: bespoke lighting design; #8th Ranking: flambeaux; 79%+ Organic Traffic Increase; 82%+ Increase in Online Enquiries. The William Sugg case study is an SEO success story demonstrating how resolving technical issues and applying SEO best practices can drive significant organic growth. - [Women Talking Fibroids](https://www.terrieragency.com/case-studies/women-talking-fibroids/) — Influencer Marketing. Results: 54 Total Collaborations; 100+ Content Shared; 3,780,903 Combined Following. We partnered with global non-profit Women Talking Fibroids to deliver accurate fibroid health education through trusted women's health creators at scale. - [Yonder Brewery](https://www.terrieragency.com/case-studies/yonder-brewery/) — Influencer Marketing. Results: 238 Influencers Contacted; 92 Product Deliveries; 300 Content Shared; 18,039 Engagements; 2,150,971 Combined Following. We connected craft brewery Yonder with trusted voices in the UK beer scene, reaching over 2.1 million people through authentic creator content. - [YVE Yarra Valley](https://www.terrieragency.com/case-studies/yve-yarra-valley/) — Influencer Marketing. Results: 79 Content Shared; 1,563,389 Combined Following; 200+ New Followers; 1 Month. We launched YVE Yarra Valley's sparkling wine to wine connoisseurs through targeted creators, reaching over 1.5 million people in a single month. ## Frequently asked questions ### Can GEO replace traditional SEO? GEO does not replace traditional SEO. The two disciplines are complementary and both are necessary for comprehensive digital visibility. SEO drives organic traffic through search engine rankings, while GEO ensures your brand is cited in AI-generated answers. AI models like ChatGPT and Google AI Overviews draw their source material primarily from high-ranking, authoritative web pages, so strong SEO performance directly supports GEO outcomes. Brands that invest in SEO alone miss the growing AI search audience. Brands that invest in GEO alone lack the foundational authority needed to be cited. Terrier Agency delivers both as an integrated strategy. ### Can SEO and paid advertising work together? SEO and paid advertising (PPC) are complementary strategies that produce better results when used together than either channel delivers alone. PPC provides immediate visibility while SEO builds long-term organic traffic. Running both simultaneously increases total search engine real estate, improves brand credibility through dual presence, and allows keyword data from PPC campaigns to inform SEO content strategy. SEO reduces reliance on paid spend over time as organic rankings improve. Terrier Agency often recommends a combined approach during the first 6 months of an SEO campaign, scaling back paid spend as organic traffic grows. ### Do I need to sign a long-term contract? No. Terrier Agency does not tie clients into a minimum term. Every engagement runs on 60 days' notice at any point. That applies to SEO, GEO and influencer marketing alike. SEO and GEO are long-term strategies, and clients who stay the course see materially better results, so we offer discounts for those who choose to commit to a longer agreement, but that is a choice, never a condition. All contracts include clear deliverables, KPIs and reporting schedules. Clients are never locked into agreements without visibility into performance: if the results are not there, the team works to fix the strategy rather than hide behind contract terms. ### Do influencer campaigns comply with advertising regulations? All influencer campaigns managed by Terrier Agency comply with advertising regulations set by the Advertising Standards Authority (ASA) in the UK and the Federal Trade Commission (FTC) in the US. Regulations require influencers to clearly disclose paid partnerships and gifted products using labels such as #ad, #gifted, or platform-native partnership tags. Non-compliance can result in fines, content removal, and reputational damage for both the brand and creator. Terrier Agency includes disclosure requirements in every influencer brief and reviews content before publication to ensure full compliance. ### Do you work with businesses of all sizes? Terrier Agency works with businesses ranging from startups and SMEs to enterprise-level brands across multiple industries and geographies. Campaign scope and budget are tailored to each client's size, goals, and competitive landscape. Smaller businesses benefit from focused, high-impact campaigns that target quick wins and build momentum. Larger brands receive multi-channel strategies across SEO, GEO, and influencer marketing with dedicated account management. Every client receives the same level of strategic thinking and reporting regardless of budget size. ### Does my website need schema markup for AI search? Schema markup is essential for AI search visibility because it provides structured data that helps AI models understand and extract information from your content. Schema types including FAQPage, Organisation, Product, Article, and HowTo give AI platforms explicit context about your content's meaning and structure. Websites with comprehensive schema markup are more likely to be cited in AI-generated answers because the data is machine-readable and unambiguous. Google AI Overviews, in particular, draw heavily from pages with structured data. Terrier Agency implements schema markup as a core component of every GEO campaign. ### How big is the Terrier team and who will work on my account? Terrier is a 15-person team across offices in London, Melbourne and Waterford. Every account has a named strategist who does the hands-on work, and everything that ships is reviewed by Patrick Macnamara, our founder. We don't hand accounts to juniors after the pitch, and we don't outsource campaign work. ### How do I get my brand mentioned in ChatGPT and AI search? Getting your brand mentioned in ChatGPT and AI search requires structured, authoritative content that AI models can easily extract and cite. AI platforms pull answers from web content that provides direct definitions, clear factual statements, and well-organised information with proper schema markup. Key tactics include writing content with direct-answer opening paragraphs, using "X is" definitional statements, adding FAQ schema, including citation-worthy statistics, and building topical authority through comprehensive content clusters. Brands with strong domain authority, consistent information across the web, and content structured for extraction have the highest citation rates in AI-generated answers. ### How do you find and vet influencers for a campaign? Influencer discovery and vetting involves identifying creators whose audience demographics, content style, and engagement patterns align with a brand's target market and campaign goals. Terrier Agency uses a combination of influencer databases, social listening tools, and manual research to build shortlists. The vetting process checks audience authenticity (screening for fake followers and engagement pods), content quality, brand safety, past campaign performance, and audience demographics including age, location, and interests. Only influencers who meet all criteria are presented to the client for approval before outreach begins. ### How do you handle YMYL (Your Money or Your Life) requirements for healthcare content? Healthcare content is classified as YMYL by Google, meaning it is held to the highest quality and accuracy standards. We work with medically qualified reviewers, implement author E-E-A-T signals (experience, expertise, authoritativeness, trustworthiness), add proper medical disclaimers, and ensure all claims are evidence-based and properly cited. This rigorous approach builds trust with both search engines and patients. ### How do you measure influencer marketing campaign success? Influencer marketing success is measured through a combination of reach, engagement rate, click-through rate, conversions, and return on investment (ROI). Terrier Agency sets clear KPIs before each campaign launches and tracks performance against these benchmarks throughout the campaign lifecycle. Reach measures total audience exposure. Engagement rate tracks likes, comments, shares, and saves relative to follower count. Click-through rate measures traffic driven to the brand's website or landing page. Conversion tracking captures sales, sign-ups, or other desired actions. Detailed post-campaign reports break down performance by influencer, platform, and content type. ### How does link building improve SEO rankings? Link building improves SEO rankings by earning backlinks from authoritative, relevant websites, which signals to search engines that your content is trustworthy and valuable. Google uses backlinks as one of its top three ranking factors. Each quality link acts as a vote of confidence from one website to another. Links from high-authority domains in your industry carry the most weight. Terrier Agency builds links through digital PR, guest posting, and outreach campaigns that target editorially earned placements rather than paid or low-quality directories. This approach delivers sustainable ranking improvements without risking Google penalties. ### How does onboarding work and how quickly can we start? About two weeks from signed agreement to an agreed plan. Week one covers access and a technical and competitive audit; week two produces the 90-day plan, which you see before anything ships. The first monthly read-out lands four weeks after kick-off. ### How does Terrier Agency report on campaign progress? Terrier Agency provides detailed monthly reports covering keyword rankings, organic traffic, backlink acquisition, and conversion metrics. Each report includes a breakdown of work completed during the month, measurable results against agreed KPIs, and strategic recommendations for the period ahead. Clients also receive a monthly strategy call to discuss performance, ask questions, and align on priorities. Reporting dashboards are available for clients who want real-time access to campaign data between scheduled reports. ### How long does SEO take to show results? SEO typically takes 3 to 6 months to deliver measurable results, though timelines vary based on industry competition, website authority, and the scope of optimisation required. Technical fixes and on-page improvements can produce ranking changes within weeks. Link building and content strategy take longer to compound, with the most significant traffic growth usually appearing between months 4 and 8. New websites in competitive niches may need 6 to 12 months to establish authority. Terrier Agency provides monthly reporting from day one so clients can track keyword movements, traffic growth, and conversion improvements throughout the campaign. ### How much does GEO cost? GEO (Generative Engine Optimisation) retainers start at £1,250 per month. That covers an AI-visibility baseline, schema and structured-data work, direct-answer content, topical authority building, and monthly reporting on citation share across ChatGPT, Google AI Overviews, Perplexity and Copilot. The final fee depends on how many prompts and markets you want tracked and how much content the plan calls for; it is set out in a written proposal before anything begins. Fees are quoted in GBP and exclude VAT. There is no minimum term: you can give 60 days' notice at any point. ### How much does influencer marketing cost? Influencer marketing retainers start at £1,100 per month, and campaign costs on top of that vary with scope, influencer tier, content deliverables, and whether the campaign is gifted or paid. Gifted campaigns, where influencers receive free products in exchange for content, are the most cost-effective entry point. Paid campaigns with nano-influencers (1K to 10K followers) typically start from £50 to £250 per post, while micro-influencers (10K to 100K) range from £250 to £1,000. Macro and celebrity influencers command significantly higher fees. Terrier Agency works across all budget levels and builds custom campaign packages that maximise ROI for the available investment. Fees are quoted in GBP and exclude VAT, and there is no minimum term. You can give 60 days' notice at any point. Contact the team for a tailored proposal. ### How much does SEO cost? SEO retainers with Terrier Agency start at £1,250 per month. That covers technical SEO, on-page work, content and link acquisition, with monthly reporting against agreed KPIs. Where a campaign lands above the starting rate depends on how competitive your market is, how large the site is, and how much content and digital PR the plan calls for, all of which are set out in a written proposal before anything begins. Fees are quoted in GBP and exclude VAT. There is no minimum term: you can give 60 days' notice at any point, and we offer discounts for clients who commit to longer agreements. ### What are Core Web Vitals and do they affect SEO rankings? Core Web Vitals are a set of three Google metrics (Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS)) that measure page loading speed, interactivity, and visual stability. Google confirmed Core Web Vitals as a ranking factor in 2021. Pages that meet the "Good" threshold for all three metrics have a measurable ranking advantage over slower competitors, particularly on mobile. LCP should load within 2.5 seconds, INP should respond within 200 milliseconds, and CLS should remain below 0.1. Terrier Agency audits Core Web Vitals as part of every technical SEO review. ### What does an influencer marketing agency do? An influencer marketing agency manages the end-to-end process of connecting brands with social media creators to promote products or services through authentic content. This includes influencer discovery and vetting, outreach and negotiation, campaign briefing, content review and approval, posting coordination, and performance reporting. Agencies like Terrier handle both gifted campaigns (where creators receive free products in exchange for content) and paid partnerships (where creators receive a fee). The agency manages contracts, ensures FTC and ASA compliance, and tracks metrics including reach, engagement, click-through rate, and conversions to measure campaign ROI. ### What industries does Terrier Agency specialise in? Terrier Agency has delivered campaigns across a wide range of industries including automotive, education, financial services, healthcare, insurance, non-profit, restaurants, sports and hospitality, and travel and tourism. The agency also has deep experience in e-commerce, FMCG, beauty, food and beverage, and technology sectors. Industry experience allows the team to understand sector-specific challenges, audience behaviour, and competitive landscapes. Terrier builds tailored strategies rather than applying generic templates, ensuring every campaign is designed for the client's specific market conditions. ### What is a micro-influencer and why are they effective? A micro-influencer is a social media creator with between 10,000 and 100,000 followers who typically specialises in a specific niche such as fitness, beauty, food, or technology. Micro-influencers are effective because their audiences are highly engaged and trust their recommendations. Industry data consistently shows that micro-influencers deliver higher engagement rates (3 to 7%) compared to macro-influencers (1 to 3%) and celebrities (under 1%). Their smaller, more targeted audiences produce better conversion rates per pound spent. Terrier Agency builds campaigns around micro-influencers to maximise reach, engagement, and ROI without the premium costs of celebrity partnerships. ### What is citation share in AI search? Citation share is the percentage of times a brand or website is cited in AI-generated answers compared to competitors for a given set of queries. It is the primary metric for measuring GEO (Generative Engine Optimisation) success. Unlike traditional SEO metrics such as rankings or click-through rates, citation share measures how often AI platforms like ChatGPT, Google AI Overviews, and Perplexity reference your content when generating responses. A higher citation share means your brand is the source AI systems trust and recommend. Terrier Agency tracks citation share across all major AI platforms as part of its GEO reporting. ### What is GEO and do you offer AI search optimisation? GEO (Generative Engine Optimisation) is the practice of optimising content so that AI platforms like ChatGPT, Google AI Overviews, and Perplexity cite, recommend, or mention your brand when users ask questions. Terrier Agency offers GEO as a dedicated service. Unlike traditional SEO, which targets page-one rankings in search results, GEO targets inclusion in AI-generated answers. This requires structured content with direct definitions, citation-worthy statements, FAQ schema, and authoritative source patterns. As AI search adoption grows, with over 1 billion daily prompts sent to ChatGPT alone, brands that are not optimised for generative engines risk becoming invisible to a rapidly expanding audience. ### What is local SEO and how is it different from national SEO? Local SEO focuses on improving visibility for location-specific searches, such as "SEO agency in Dublin" or "restaurant near me," while national SEO targets broader, non-geographic keywords. Local SEO relies heavily on Google Business Profile optimisation, local citations, location-specific landing pages, and reviews. National SEO prioritises domain authority, content depth, and large-scale link building. Businesses that serve specific geographic areas (such as restaurants, clinics, or local service providers) benefit most from local SEO. Brands that sell online or operate nationally need a national strategy. Terrier Agency delivers both, tailoring the approach to each client's market. ### What is technical SEO and why does it matter? Technical SEO is the process of optimising a website's infrastructure so that search engines can crawl, index, and render pages efficiently. It covers site speed, mobile responsiveness, URL structure, XML sitemaps, robots.txt configuration, canonical tags, and Core Web Vitals. Technical issues like slow page load times, broken links, or duplicate content can prevent even high-quality pages from ranking. A technical SEO audit identifies these barriers and provides a prioritised fix list. Terrier Agency includes technical audits as a standard part of every SEO campaign to ensure the foundation is solid before investing in content and links. ### What is the difference between gifted and paid influencer campaigns? Gifted influencer campaigns provide creators with free products in exchange for content, while paid campaigns compensate influencers with a fee for guaranteed deliverables. Gifted campaigns are cost-effective and produce authentic content because influencers choose whether to post, resulting in genuine endorsements. Paid campaigns offer more control over messaging, timing, and content format. Gifted works best for product-led brands building awareness through volume. Paid works best for campaigns requiring specific deliverables, usage rights, or guaranteed posting schedules. Terrier Agency runs both models and often recommends a hybrid approach, gifted for discovery and paid for key strategic placements. ### What is the difference between on-page and off-page SEO? On-page SEO refers to optimisations made directly on a website (including title tags, meta descriptions, heading structure, internal linking, and content quality) while off-page SEO refers to external signals like backlinks, brand mentions, and social proof. On-page SEO ensures search engines understand what each page is about and can rank it for relevant queries. Off-page SEO builds the authority and trust that determine how high a page ranks against competitors. Both are essential: a perfectly optimised page with no backlinks will struggle to rank in competitive niches, and a site with strong links but poor on-page structure wastes its authority. ### What is the difference between SEO and GEO? SEO (Search Engine Optimisation) targets rankings in traditional search engine results pages, while GEO (Generative Engine Optimisation) targets citation and mention in AI-generated answers. SEO success is measured by keyword rankings, organic traffic, and click-through rates. GEO success is measured by citation share, how often AI platforms reference your brand compared to competitors. SEO optimises for crawlability, backlinks, and keyword relevance. GEO optimises for content structure, direct answers, schema markup, and source authority. Both disciplines are complementary: strong SEO foundations improve GEO performance because AI models draw heavily from high-ranking, well-structured web content. ### What services does Terrier Agency provide? Terrier Agency provides three core digital marketing services: SEO (Search Engine Optimisation), GEO (Generative Engine Optimisation), and Influencer Marketing. SEO increases organic search visibility through technical audits, content strategy, and link building. GEO ensures brands appear in AI-generated answers from platforms like ChatGPT, Google AI Overviews, and Perplexity. Influencer Marketing connects brands with vetted creators for gifted and paid campaigns that drive reach, engagement, and conversions. All three services work together to build visibility across both traditional and AI-powered search. ### Where is Terrier Agency based and do you work with international clients? Terrier Agency is headquartered in London, with offices in Richmond and Hackney, an office in Melbourne, and an Irish office in Waterford. The agency works with clients across the globe, including brands in the UK, Ireland, Australia, the US, and mainland Europe. All work is delivered remotely with regular video calls, shared dashboards, and detailed monthly reporting. Time zone differences are managed through flexible scheduling and asynchronous communication. Terrier has successfully delivered SEO, GEO, and influencer marketing campaigns in over 15 countries. ### Which AI platforms should my brand be visible on? The most important AI platforms for brand visibility are Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot, and Claude. Google AI Overviews appear directly in search results and affect the majority of informational queries. ChatGPT processes over 1 billion prompts daily and is increasingly used for product research and brand evaluation. Perplexity is a growing AI-first search engine that provides cited answers. Microsoft Copilot integrates AI answers into Bing and Microsoft 365. Each platform has different citation patterns and content preferences. Terrier Agency audits brand visibility across all major AI platforms and builds optimisation strategies tailored to each. ### Which markets does Terrier cover? Three markets: the UK from London, Australia from Melbourne, and Ireland from Waterford. Campaigns run with local search data, local pricing and local compliance rules in each. Brands expanding between the three keep one strategist and one report across all of their markets. ### Which social media platforms work best for influencer marketing? The best social media platform for influencer marketing depends on the target audience and campaign objectives, but Instagram, TikTok, and YouTube are the three dominant channels. Instagram is the most established influencer platform, offering Reels, Stories, and feed posts for product promotion. TikTok drives the highest organic reach and viral potential, particularly for audiences aged 16 to 34. YouTube delivers long-form content with a longer shelf life and strong search visibility. LinkedIn is effective for B2B influencer campaigns. Terrier Agency recommends platform selection based on where the brand's target audience spends time rather than following trends. ### Why is SEO important for businesses? SEO is the process of improving a website's visibility in organic search results to attract targeted traffic without paying for each click. Organic search accounts for over 50% of all website traffic across industries, making it one of the highest-ROI marketing channels available. Unlike paid advertising, which stops generating traffic when the budget runs out, SEO builds compounding value over time. A well-optimised website earns consistent, qualified visitors month after month. For businesses in competitive markets, ranking on page one of Google is the difference between being found by potential customers and being invisible. ### Can you navigate medical advertising regulations in the UK and Australia? Yes. In the UK, we ensure compliance with the ASA, CAP Code, and MHRA advertising guidelines. For Australian healthcare clients, we adhere to AHPRA advertising regulations and the Therapeutic Goods Advertising Code. Our team understands the specific restrictions around testimonials, before-and-after imagery, and clinical claims in both jurisdictions, so your marketing is effective without crossing regulatory lines. ### How is dental SEO different from general local SEO? It uses the same local-ranking mechanics. Google Business Profile, reviews, local links. It adds a layer general local SEO does not need: treatment-specific pages built around what patients actually search before they book, and copy written to pass GDC or AHPRA rules rather than generic marketing claims. ### How is fashion SEO different from general e-commerce SEO? It uses the same e-commerce mechanics, but fashion sites carry a heavier faceted-navigation and seasonal-turnover load, and buyers rely more on visual and trust signals than on specification alone. Content and technical work both need to account for that. ### Can you rank us for “Invisalign” or “dental implants” without a page for each treatment? No. A generic services page competes against national aggregators and other practices with dedicated pages for the same terms. Treatment-specific pages are what let a single practice compete on cost, location and same-day qualifiers rather than the bare treatment name alone. ### Do you run influencer campaigns as well as SEO for fashion brands? Yes. The two work together in this category. We run gifted seeding, always-on microinfluencer networks and focused paid campaigns, handled to ASA and CAP disclosure rules, alongside the organic and technical work. ### How do you approach patient acquisition for clinics and private practices? We focus on high-intent local search terms ("private GP near me," "dermatologist [city]," "physiotherapy clinic [suburb]") combined with Google Business Profile optimisation, review generation campaigns, and conversion-optimised landing pages. For specialist practices, we also target condition-specific queries that patients research before seeking treatment, capturing them at the top of the funnel. ### Can you help with AI visibility, not just Google rankings? Yes. We structure product and category content so it can be picked up correctly by AI answers as well as classic search results, which matters increasingly in a category where shoppers ask AI tools to shortlist options for them. ### Do you write claims copy that would pass a GDC or AHPRA check? Yes. That is built into the process rather than added afterwards. Every treatment page is written to the advertising standard that applies to your practice's jurisdiction before it is published, and we flag anything a practice supplies us that would not clear it. ### What SEO strategies work for multi-location healthcare groups? For healthcare groups with multiple clinics, we build individual location pages with unique content, staff profiles, and localised schema markup (MedicalClinic, Physician). Each location gets its own Google Business Profile strategy, citation building, and review management. We also create a hub-and-spoke content architecture that builds the parent brand authority while driving traffic to individual locations. ### How do you ensure healthcare content ranks without making non-compliant claims? Our content framework separates informational content (conditions, symptoms, treatments) from commercial content (service pages, booking CTAs). Informational content follows medical writing best practices, citing peer-reviewed sources, using qualified language, and avoiding absolute claims. This approach satisfies both Google's quality raters and healthcare advertising regulators, building rankings through authority rather than sensationalism. ### We sell across multiple countries. Does the approach change? Yes. Sizing, seasonality and even the products themselves often differ by market, so category and content structure is scoped per region rather than translated from a single site. ### We’re a multi-site group. Does the pricing change? Yes. The £1,250 entry tier is scoped to a single practice. A multi-site group needs a location page per address plus schema for each one, so it is scoped separately. See SEO pricing for how that works. ### Do you work with both e-commerce and physical retail fashion brands? Yes. The channel mix shifts, e-commerce brands lean more on category and product page work, retail groups more on location and footfall-driving content, but the underlying SEO, GEO and influencer approach applies to both. ### Do you work with dental practices? Yes. Dental is the part of healthcare we have the most published proof in. Pure Smiles recorded a 47% increase in appointments after a rebuilt content programme, and London City Smiles reached #1 for "dentist in Islington" with 1,079 keyword rankings inside ten months. The work is a treatment page per procedure you actually want to sell, a location page per site, GDC and ASA-compliant claims throughout, and review generation that stays inside the advertising rules. Single-site practices and groups are both in scope; groups cost more because each site needs its own page, Business Profile and citation set. ### How long before we see new patients from this rather than rankings? Treatment pages typically show ranking movement within two to three months. The appointment-tracking setup in month one is what tells you whether traffic is converting to booked appointments, rather than assuming it from rankings alone. ### Can you market prescription products like finasteride compliantly? Yes, within the rules. In the UK, prescription-only medicines cannot be advertised to the public, so the marketing has to work through condition and symptom education, service pages for the consultation rather than the drug, and clinician-reviewed content that helps someone decide whether to seek advice. Claims are written to MHRA guidance and the CAP Code, and creator briefs carry the same restrictions the on-site copy does, with pre-publication approval on every piece, because an off-script sentence from a creator is still your regulatory problem. For Australian clients the same work is done to AHPRA rules and the Therapeutic Goods Advertising Code. If a brief needs a claim we cannot make, we tell you before the contract, not after. ### Do you handle Google Business Profile and reviews as part of this? Yes. For a single or multi-location practice this sits alongside the treatment-page work, using the same foundations covered on our local SEO service. ### How do you handle FCA financial-promotion rules in content? Every page and post is drafted as a financial promotion from the first version, not retro-fitted. That means the risk warnings, the target-market statement and any past-performance language are in the draft your compliance team receives, written to be fair, clear and not misleading under the FCA rules. We keep an approval record per asset, we do not publish anything your compliance officer has not signed, and we build the CMS so a compliance-driven change can be made in one place rather than across forty pages. For Australian clients the same process runs to ASIC requirements, and for Irish clients to Central Bank of Ireland requirements. ### What if we operate in more than one country, like the UK and Australia? We write to whichever advertising standard applies to the practice being marketed. GDC rules for a UK site, AHPRA guidelines for an Australian one. We keep the two separate rather than applying one country's rules across both. ### Can you get a lender cited in AI answers for loan queries? Sometimes, and it depends on the query. AI assistants answering "best personal loan for a thin credit file" draw on content they can parse and attribute, clear eligibility criteria, honest rate ranges, structured product data and third-party coverage. We build all of that, and we track which assistants name you before and after. What we will not do is promise a citation for a given prompt: no one controls what an assistant returns, and any agency saying otherwise is selling you something it cannot deliver. Koyo Loans is the honest version of what is achievable, top 3 for "loans" against a 95% difficulty score, and a 73% increase in organic conversions. ### Can you show us a live example of this working? Yes. See the London City Smiles and Pure Smiles case studies for the ranking and appointment numbers behind both. ### How competitive is financial services SEO, really? It is the hardest vertical we work in. "Loans" carries a 95% keyword difficulty score, and the incumbents are banks and comparison sites with twenty years of authority. Koyo Loans reached the top three for it, but that took a four-pillar programme running for months, not a content sprint. If your target is a head money term, plan in years and budget for authority building rather than on-page work. If your target is a specialist niche (Whisky Partners in whisky cask investment, for instance) a #1 ranking is a realistic twelve-month goal. ### We have been with an agency for a year and new patient enquiries have not moved. What would you do differently? The first thing we establish is whether the problem is visibility or conversion, because they need different fixes. A practice ranking well for its town name while the diary stays empty usually has a treatment page problem or a booking problem, not a ranking problem. We look at which treatments actually generate the traffic, what those visitors do next, and where they drop out. We report against enquiries rather than ranking positions. If search is not your constraint, we will tell you that rather than sell you a retainer. ### Do you work with fintechs pre-launch? Yes, and it is the cheapest time to do it. Pre-launch is when the site architecture, the URL structure and the product taxonomy get decided, and those are the decisions that are expensive to change later. We would rather spend two weeks on information architecture before you build than six months untangling it afterwards. We can also start the authority work (digital PR, founder profiles, comparison coverage) while the product is still in beta. ### If we set a monthly budget, how many new patient enquiries should we expect? We will not put a figure on that before looking, and we would be cautious of anyone who does. After the audit we can show you the search demand for each treatment in your catchment, what share of it your pages could realistically win, and what your current site converts visitors at. That gives you a range built from your own numbers rather than an industry average. It is less satisfying than a promise. It is the only version that holds up once the work starts. Our entry retainer is £1,250 a month with no minimum term and 60 days notice at any point, so you can stop if the numbers do not appear. ### What does financial services SEO cost with Terrier? Retainers start from £1,250 a month excluding VAT with no minimum term (60 days’ notice, at any point), with GEO included in every SEO plan. Regulated-product work with a full compliance review cycle sits above that floor, because the review is real, billable work rather than a rubber stamp. We quote the number before you commit and it does not move mid-term. ### Would your copy pass a GDC or AHPRA advertising check? That is how we write it in the first place. Treatment pages avoid superlatives, guaranteed outcomes and before and after claims that are not properly qualified. Prices are stated in the form the regulator expects, with what is included made explicit. Anything touching clinical outcomes is written to be reviewed by your clinical lead before it is published, and we build that review step into the schedule rather than treating it as an afterthought. Nothing goes live on your site without your approval. ### Do you work with car dealerships? No, and we would rather say so than pitch you on it. We have no dealership client and no dealership results, so we do not make dealership claims. Our automotive proof is in car care and aftermarket products (Gtechniq), automotive finance (My Car Credit) and automotive media and events (Wheels Media). If you run a dealer group, the honest answer is that another agency has better proof than we do. ### We are a multi site group. Does that change how this works? Yes, in two ways. Each location needs its own pages with genuinely different content, because near identical location pages compete with each other and all of them lose. Each also needs its own Google Business Profile kept accurate, since map results are decided largely outside your website. Above that sits one set of treatment pages shared across the group, so you are not maintaining the same clinical copy five times. We agree that structure before writing anything. ### How do you rank car care and aftermarket products? By teaching the job the product does. Gtechniq sells premium car care into a niche where buyers search by problem ("remove swirl marks", "ceramic coating maintenance") long before they search by brand. We built the LearnHub content cluster around those jobs, ran regular technical audits and keyword-gap analysis, and published two articles a month against a twelve-month calendar. That produced a 67%+ increase in organic search, a 94%+ increase in visibility, and #1 rankings across the cluster. ### What would you change now that patients are asking AI assistants for recommendations? Assistants answer treatment questions by pulling from sources they can read and trust, so the work is making your practice easy to read and hard to misstate. That means clear treatment pages that answer the question a patient actually typed, consistent name, address and clinician details everywhere they appear, and third party sources that corroborate what your site says. We then track a fixed set of real patient questions each month and report whether you were named. It is the same discipline as search, aimed at answers. ### Can you help with car finance and lending content? Yes. My Car Credit had almost no non-brand visibility in car finance; a content overhaul, correct on-page optimisation and seeded infographics produced a 42% increase in organic traffic, 57% non-brand traffic growth and #1 rankings on car finance terms. Finance content is written to FCA financial-promotion rules from the first draft, see our financial services page for how that process runs. ### What works for automotive influencer campaigns? Events and real cars. For Wheels Media we confirmed 29 drag racing creators to attend Street Machine’s five-day Drag Challenge; they published 232 stories and 17 posts generating 362,238 impressions, reaching a combined following of over 2.9 million enthusiasts. Automotive audiences spot a creator who does not know cars instantly, so we source from the enthusiast community rather than from general lifestyle lists. ### How does GEO apply to automotive? When someone asks an AI assistant which product to use on a specific paint finish, or how a finance option compares, the answer is assembled from content the model can parse and attribute. We structure specifications, compatibility and pricing so you are named accurately rather than approximated. Getting the specification right matters more here than in most sectors: a wrong figure in an AI answer becomes a returned product. ### How can SEO help increase student enrolment and applications? We target the exact queries prospective students use when researching courses, from "best MBA programmes UK" to "graphic design courses near me". By building authoritative course pages, optimising for featured snippets and creating comparison content, we drive qualified traffic that converts into applications. Our published education proof is Role Models, where a creator-led campaign produced a 48% increase in organic conversions and a 104% increase in non-brand organic traffic. We do not publish an average uplift figure across education clients, because the sample is too small for the number to mean anything. ### Do you work with universities, colleges, and private training providers? Yes, we work across the full education spectrum, from Russell Group universities and Further Education colleges to private training providers and online learning platforms. Each segment has different audience behaviours and regulatory requirements, and we tailor our approach accordingly. A university targeting international postgraduates needs a fundamentally different strategy to a local college promoting apprenticeships. ### How do you handle international student recruitment through digital marketing? We build multi-market SEO strategies targeting key source countries, optimising for local search engines (like Baidu for China), creating country-specific landing pages, and implementing hreflang tags for multilingual content. We also optimise your presence on platforms like QS, THE, and Studyportals, and develop GEO strategies so AI assistants recommend your institution to international students. ### Can you help education providers comply with advertising regulations like CMA guidance? Absolutely. We stay current with CMA (Competition and Markets Authority) guidance on education marketing, ensuring all claims about outcomes, rankings, and course content are substantiated and transparent. Our content strategies are built to be compliant by design. We never sacrifice regulatory adherence for clicks. ### How does GEO (Generative Engine Optimisation) apply to the education sector? When prospective students ask AI tools "What are the best universities for data science in the UK?", you want your institution in that answer. GEO for education involves structuring your course information, research output, and institutional data so that AI models cite and recommend you. We optimise your digital presence across the sources these AI tools pull from: rankings sites, review platforms, and authoritative content. ### How do you approach destination marketing through SEO and content? We create comprehensive destination content hubs that cover everything a traveller searches when planning a trip, from "best time to visit [destination]" and "things to do in [city]" to specific activity and accommodation queries. This content architecture builds topical authority, captures travellers at every stage of the planning journey, and positions your brand as the definitive source for that destination. ### Can you help with multi-language SEO for international tourism markets? Yes, multilingual SEO is a core competency. We go beyond simple translation. We conduct keyword research in each target language to understand how locals actually search, implement proper hreflang and URL structures, and create culturally adapted content that resonates with each market. Whether you are targeting German, French, Japanese, or Mandarin-speaking travellers, we build a search strategy that works in their language and on their preferred platforms. ### How do you manage seasonal demand cycles in travel marketing? We build year-round content strategies that align with booking windows, travellers typically research 2-6 months before a trip. Our content calendar targets "shoulder season" queries to extend your peak, builds anticipation content pre-season, and creates evergreen destination guides that rank year-round. We also use historical search data to identify emerging trends and new demand patterns before your competitors. ### What is the value of travel influencer partnerships versus traditional SEO? They are complementary, not competing. Influencer partnerships generate immediate awareness, social proof, and high-quality visual content that can be repurposed across your channels. SEO delivers compounding, long-term traffic from people actively searching with booking intent. We integrate both, influencer content feeds your SEO strategy with authentic, linkable assets, while SEO ensures that the demand influencers create can be captured when travellers start searching. ### How can tourism boards and DMOs (Destination Marketing Organisations) benefit from GEO? When travellers ask AI tools "Where should I go for a wine holiday in Europe?" or "Best family beach destinations in Australia," you want your destination in that answer. We optimise your digital presence so AI models draw from your content when generating travel recommendations. This includes structuring data on tourism websites, building authoritative content that AI tools trust, and ensuring your destination appears across the review sites, travel publications, and data sources that feed these models. ## Blog — 60 most recent articles The wider archive also holds social-media posts from 2018–2021 that no longer describe what the agency does. [Full index](https://www.terrieragency.com/blog/). - [AI Visibility: Does ChatGPT Recommend Your Brand?](https://www.terrieragency.com/ai-visibility-check-chatgpt/) — 7 September 2026 - [SEO Audit Checklist: 40 Checks to Run in 2026](https://www.terrieragency.com/seo-audit-checklist/) — 7 September 2026 - [What Is a Good Engagement Rate? 2026 Benchmarks](https://www.terrieragency.com/what-is-a-good-engagement-rate/) — 7 September 2026 - [Influencer Rate Card UK 2026: What Creators Charge](https://www.terrieragency.com/influencer-rate-card-uk-2026/) — 7 September 2026 - [How to Choose an SEO Agency: A 10-Point Checklist](https://www.terrieragency.com/how-to-choose-an-seo-agency/) — 7 September 2026 - [SEO Agency vs Freelancer vs In-House: Which to Pick](https://www.terrieragency.com/seo-agency-vs-freelancer-vs-in-house/) — 7 September 2026 - [How Much Does SEO Cost in the UK? 2026 Pricing Guide](https://www.terrieragency.com/how-much-does-seo-cost-uk/) — 7 September 2026 - [How Much Does Influencer Marketing Cost? UK Guide](https://www.terrieragency.com/how-much-does-influencer-marketing-cost/) — 7 September 2026 - [Influencer marketing quick wins for FMCG companies​](https://www.terrieragency.com/influencer-marketing-quick-wins-for-fmcg-companies/) — 2 October 2025 - [Influencer marketing in the FMCG industry: a match made in digital heaven](https://www.terrieragency.com/influencer-marketing-in-the-fmcg-industry-a-match-made-in-digital-heaven/) — 27 September 2025 - [TikTok Takeover: Mastering Influencer Marketing](https://www.terrieragency.com/tiktok-takeover-mastering-influencer-marketing/) — 30 August 2025 - [TikTok Shop: The Future of Social Media Commerce](https://www.terrieragency.com/tiktok-shop-the-future-of-social-media-commerce/) — 27 August 2025 - [Gifted vs Paid: Why Gifted Performs Significantly Better](https://www.terrieragency.com/gifted-vs-paid-why-gifted-performs-significantly-better/) — 8 August 2025 - [How to Launch a Brand Ambassador Programme Around Influencers](https://www.terrieragency.com/how-to-launch-a-brand-ambassador-programme-around-influencers/) — 8 August 2025 - [Leveraging User-Generated Content for Brand Growth](https://www.terrieragency.com/leveraging-user-generated-content-for-brand-growth/) — 12 July 2025 - [Creating Effective Influencer Contracts: A Complete Guide](https://www.terrieragency.com/creating-effective-influencer-contracts-a-complete-guide/) — 18 June 2025 - [Preventing Influencer Fraud: Tips for Authentic Partnerships](https://www.terrieragency.com/preventing-influencer-fraud-tips-for-authentic-partnerships/) — 16 June 2025 - [5 Benefits of Long-Term Influencer Campaigns](https://www.terrieragency.com/5-benefits-of-long-term-influencer-campaigns/) — 1 June 2025 - [The Future of Influencer Marketing: Trends and Predictions](https://www.terrieragency.com/the-future-of-influencer-marketing-trends-and-predictions/) — 1 June 2025 - [Top 9 Tools for Effective Influencer Marketing](https://www.terrieragency.com/top-9-tools-for-effective-influencer-marketing/) — 14 May 2025 - [How to Select the Right Influencers for Your Brand](https://www.terrieragency.com/how-to-select-the-right-influencers-for-your-brand/) — 30 April 2025 - [GEO Audit Guide: How to Check Your Brand’s AI Visibility](https://www.terrieragency.com/geo-audit-guide-how-to-check-your-brands-ai-visibility/) — 20 April 2025 - [The Impact of Influencers on Consumer Behaviour](https://www.terrieragency.com/the-impact-of-influencers-on-consumer-behavior/) — 19 April 2025 - [The Importance of Diversity in Influencer Marketing](https://www.terrieragency.com/the-importance-of-diversity-in-influencer-marketing/) — 18 March 2025 - [How to Leverage TikTok for Brand Growth: 3 Effective Strategies](https://www.terrieragency.com/how-to-leverage-tiktok-for-brand-growth-3-effective-strategies/) — 14 March 2025 - [Schema Markup and AI Search: Why Structured Data Matters More Than Ever](https://www.terrieragency.com/schema-markup-and-ai-search-why-structured-data-matters-more-than-ever/) — 12 March 2025 - [Harnessing the Power of LinkedIn Influencers](https://www.terrieragency.com/harnessing-the-power-of-linkedin-influencers/) — 5 March 2025 - [The Art of Influencer Storytelling in Marketing](https://www.terrieragency.com/the-art-of-influencer-storytelling-in-marketing/) — 3 March 2025 - [Key Metrics to Track in Influencer Marketing](https://www.terrieragency.com/key-metrics-to-track-in-influencer-marketing/) — 8 February 2025 - [ChatGPT vs Google: What It Means for Your Brand’s Visibility](https://www.terrieragency.com/chatgpt-vs-google-what-it-means-for-your-brands-visibility/) — 5 February 2025 - [How to Use Influencers for Event Marketing](https://www.terrieragency.com/how-to-use-influencers-for-event-marketing/) — 25 January 2025 - [Celebrating LGBTQ+ Influencers: Pride Marketing Strategies](https://www.terrieragency.com/celebrating-lgbtq-influencers-pride-marketing-strategies/) — 25 January 2025 - [How to Optimise Your Brand for AI Search in 2025](https://www.terrieragency.com/how-to-optimise-your-brand-for-ai-search-in-2025/) — 15 January 2025 - [Spotlight on Successful Influencer Event Campaigns](https://www.terrieragency.com/spotlight-on-successful-influencer-event-campaigns/) — 13 January 2025 - [Marketing to Gen Z: Insights and Strategies](https://www.terrieragency.com/marketing-to-gen-z-insights-and-strategies/) — 9 January 2025 - [Why Pride Influencers Make a Dent in Marketing](https://www.terrieragency.com/why-pride-influencers-make-a-dent-in-marketing/) — 8 January 2025 - [How Gaming Influencers Are Changing the Marketing Landscape](https://www.terrieragency.com/how-gaming-influencers-are-changing-the-marketing-landscape/) — 5 January 2025 - [The Impact of TikTok on Automotive Brands](https://www.terrieragency.com/the-impact-of-tiktok-on-automotive-brands/) — 4 January 2025 - [Harnessing the Power of Influencers for Charity Campaigns](https://www.terrieragency.com/harnessing-the-power-of-influencers-for-charity-campaigns/) — 31 December 2024 - [Fashion Brands Winning on TikTok: Strategies and Examples](https://www.terrieragency.com/fashion-brands-winning-on-tiktok-strategies-and-examples/) — 25 December 2024 - [When Two Brands Work Together Nothing is Impossible](https://www.terrieragency.com/brand-collaboration-partnerships/) — 29 November 2024 - [The Importance of Recipes for Food Brands](https://www.terrieragency.com/recipes-food-brands-importance/) — 10 November 2024 - [Keep Your Enemies Close: How to Conduct SEO Competitor Analysis](https://www.terrieragency.com/seo-competitor-analysis-how-to/) — 3 November 2024 - [TRIPLE H: Where Do Hero, Hub and Hygiene Content Sit Within the Consumer Cycle?](https://www.terrieragency.com/hero-hub-hygiene-content-strategy/) — 1 November 2024 - [You Reap What You Sow: Examining Seeding Platforms](https://www.terrieragency.com/seeding-platforms-examination/) — 31 October 2024 - [Unveiling Tomorrow’s SEO: Trends and Insights for the Future](https://www.terrieragency.com/tomorrows-seo-trends-insights/) — 27 October 2024 - [Grey Area: Voice Recognition Marketing](https://www.terrieragency.com/voice-recognition-marketing/) — 20 October 2024 - [Measure Up: The Importance of Benchmarking](https://www.terrieragency.com/importance-benchmarking/) — 28 September 2024 - [7 Steps to Virality](https://www.terrieragency.com/seven-steps-virality/) — 14 September 2024 - [Message Over Product: Our Top 5 Benetton Ads](https://www.terrieragency.com/benetton-ads-message-over-product/) — 12 September 2024 - [The Rise of the Micro-Influencer](https://www.terrieragency.com/micro-influencer-rise/) — 30 May 2024 - [How to Run an Effective Outreach Campaign](https://www.terrieragency.com/effective-outreach-campaign/) — 18 May 2024 - [Harnessing the Power of Video SEO for Enhanced Marketing](https://www.terrieragency.com/video-seo-enhanced-marketing/) — 11 May 2024 - [The Importance of Tracking Brand Search Volumes as a Brand Awareness Tracker](https://www.terrieragency.com/tracking-brand-search-volumes/) — 6 May 2024 - [The Importance of Microformats](https://www.terrieragency.com/importance-microformats/) — 30 April 2024 - [SEO: How to Do Keyword Research](https://www.terrieragency.com/seo-keyword-research-how-to/) — 24 April 2024 - [The Importance of Strong Category Landing Pages](https://www.terrieragency.com/strong-category-landing-pages/) — 20 April 2024 - [How to Create a Learnhub Around Structured Data](https://www.terrieragency.com/create-learnhub-structured-data/) — 5 April 2024 - [The Role of AI in Modern Marketing Strategies](https://www.terrieragency.com/ai-modern-marketing-strategies/) — 3 April 2024 - [The Inverted Pyramid: How to Master Digital Content Writing](https://www.terrieragency.com/inverted-pyramid-digital-content-writing/) — 1 April 2024 ## Developer and agent resources - [Developer & agent resources](https://www.terrieragency.com/developers/) - [OpenAPI specification](https://www.terrieragency.com/openapi.json) - [XML sitemap](https://www.terrieragency.com/sitemap_index.xml) - Every page serves a Markdown rendition to clients sending `Accept: text/markdown`.