Patrick Macnamara is the Head of Strategy at Terrier. He constantly keeps up to date with the latest innovations in digital. Always quick to recommend new functionality based on industry best practices, Patrick strives to integrate communications through every and all available offline and online channels to achieve his clients goals and aims.

Background
Patrick started his career in TV, working in Ireland for TV3 as a production assistant. He left this to complete a masters in Edinburgh University two years later. From here he went to JWT and started his career in advertising. Originally Patrick worked in offline on the Whitbread group before moving into digital planning where he worked on a wide variety of different clients such as John West, Dreams Beds, Sofaworks and Magnet Kitchens to name a few.

Five years later he joined one of UK’s largest film production houses, The Gate Films. Here he specialised in creating regular video content for brands. Again, he worked with a wide variety of different clients from different sectors such as Next, Manchester University, Missguided, Sale Sharks, The Independent Newspaper and Everest Windows.

While still only a relatively new addition to the team at Productive Strategy, Patrick has already got stuck in with clients such as Cobalt Recruitment, using his knowledge of working with international brands to grow the business across three different continents.