Our directed activity on this platform is cheaper and more effective than any other method. We estimate that our activity will have a reach of over 800,000 people. Using conservative conversion rates, we estimate that this reach will guarantee a recall of over 100,000 users, and garner a direct engagement of 53,000 users.
Put simply, Instagram ads are too expensive and time-consuming, in light of these results.
Our activity with bloggers has a dual-effect: it reaches potential customers and improves the Liquid Ice site. We reached over 100,000 users through blog reviews, and at the same time gained trusted links to the Liquid Ice, improving its link profile and authority.
Our activity with the e-liquid vlog community gained 5,000 views of videos purely reviewing our products.
They also provide vital no-follow links which balance the link profile of the site. This helps the strength of the Liquid Ice site to look natural and be respected by Google.