HighKind – formerly known as Synergy Extracts – were looking to reach new heights organically but were stuck with an outdated website and about to embark on a full-scale rebrand. The brief was to first put together a functional spec to ensure the new build was SEO-ready from the off. Following this, HighKind needed a complete rethink in terms of organic strategy and a jumpstart in terms of optimised copy.
Working closely with the developers, Terrier set out drawing up a full functional spec for the new WordPress/WooCommerce site. This was the right choice of platform and allowed the site to nail a lot of SEO requirements out of the box.
Once the site was created, a complete overhaul in terms of site copy was conducted by Terrier’s content team. This started with a full keyword research dashboard across the site’s entire range of pages, products, categories, etc. Fresh copy was drafted up for every product on the site. A new category structure was also implemented the corresponded to how users searched for CBD-related products.
CBD in itself is quite a new industry so getting a march on the competition in terms of backlinks was vital. Mass link profile analysis was conducted across dozens of brands in the space – all with their own marked link building priorities. This gave HighKind a broad range of options to go after.
HighKind site launched complete with rebranding after the development phase. The site massively outperformed the old build in terms of technical SEO spec – scoring upwards of 90% in various site auditing tools.
The new category structure gave HighKind far more organic avenues to optimise around. The site’s organic efforts were supported by unique, optimised copy on every page – be it a category, a product page, etc.
The site was also now readily listed across every trustworthy directory site and 1,000s of competitors links were collated and analysed.
