HighKind – SEO Foundations for a Rebrand

Problem.

HighKind – formerly known as Synergy Extracts – were looking to reach new heights organically but were stuck with an outdated website and about to embark on a full-scale rebrand. The brief was to first put together a functional spec to ensure the new build was SEO-ready from the off. Following this, HighKind needed a complete rethink in terms of organic strategy and a jumpstart in terms of optimised copy.

Solution.

Working closely with the developers, Terrier set out drawing up a full functional spec for the new WordPress/WooCommerce site. This was the right choice of platform and allowed the site to nail a lot of SEO requirements out of the box.

Once the site was created, a complete overhaul in terms of site copy was conducted by Terrier’s content team. This started with a full keyword research dashboard across the site’s entire range of pages, products, categories, etc. Fresh copy was drafted up for every product on the site. A new category structure was also implemented the corresponded to how users searched for CBD-related products.

CBD in itself is quite a new industry so getting a march on the competition in terms of backlinks was vital. Mass link profile analysis was conducted across dozens of brands in the space – all with their own marked link building priorities. This gave HighKind a broad range of options to go after.

Results.

HighKind site launched complete with rebranding after the development phase. The site massively outperformed the old build in terms of technical SEO spec – scoring upwards of 90% in various site auditing tools.

The new category structure gave HighKind far more organic avenues to optimise around. The site’s organic efforts were supported by unique, optimised copy on every page – be it a category, a product page, etc.

The site was also now readily listed across every trustworthy directory site and 1,000s of competitors links were collated and analysed.

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