The Problem

Luxury homeware retailer Rooi had reached a ceiling and needed to propel themselves foward. Rooi highlighted a number of areas of concern:
- Steady but slow growth year on year
- Reliable yet lean sales figures
- A limited customer base

The solution

Terrier set to work highlighting areas that could be strengthened and refigured to result in brand growth. A new content plan was drawn up and immediately put into action across the entire site. To improve organic search performance, structural issues within Rooi’s site were removed and refigured. In addition, Terrier convinced over a hundred influential bloggers to work with the Rooi brand.

The Results

Rooi experienced growth in a number of key areas:
• 268% increase in overall traffic year on year
• 238% increase in organic traffic
• 178% increase in revenue