Taste Inc. – Brand Repositioning

Taste Inc. have recently changed the direction of their product range, moving from microwavable burgers to 100% chargrilled chicken fillets. This of course requires an equal change of direction regarding market positioning, target audiences and customer bases. A large percentage of the brand’s existing followers across digital and social media platforms hadn’t engaged with the brand since they changed their product range. Equally their email newsletter list had ceased to be sent regular email communications.

Terrier have helped Taste Inc. continue to update their brand and image, whilst also increasing customer interest and engagement online:

• 18,000 people new data captured through the Facebook and onsite competition
• 2,500 people liking, sharing or commenting across social channels in 1 month alone.
• 25% open rates on average on all email communications
• 7,733 twitter followers