Taste Inc. – Brand Repositioning

Home Case Study Taste Inc. – Brand Repositioning

Problem.

Taste Inc. have recently changed the direction of their product range, moving from microwavable burgers to 100% chargrilled chicken fillets. This of course requires an equal change of direction regarding market positioning, target audiences and customer bases. A large percentage of the brand’s existing followers across digital and social media platforms hadn’t engaged with the brand since they changed their product range. Equally their email newsletter list had ceased to be sent regular email communications.

Solution.

Build a 6 month plan for the client which included blog content, weekly social competitions, Bi-monthly Facebook competitions app and a monthly newsletter, all aiming to build a new brand identify and communicate it to the existing following base. In addition to this, a blogger outreach campaign was launched for Taste Inc in order to raise awareness about the new product range and Taste Inc. as a brand on the whole..

Results.

Terrier have helped Taste Inc. continue to update their brand and image, whilst also increasing customer interest and engagement online:

• 18,000 people new data captured through the Facebook and onsite competition
• 2,500 people liking, sharing or commenting across social channels in 1 month alone.
• 25% open rates on average on all email communications
• 7,733 twitter followers

NOT WHERE YOU WANT TO BE DIGITALLY?