Arts & entertainment

Experimentation has always been important to the arts. Marketing in this sector requires a certain level of
lateral thinking, so we try everything and, if needs be, fail fast. Whether it's running digital campaigns, promoting
fresh content or sending influencers to opening nights - we pride ourselves on staying as agile and busy
as our clients in this space.

Every project starts with three fundamental elements: the site, the social channels and the content. In the digital age, these factors determine how much traffic reaches your business, and the engagement that this traffic will bring.

The structure of a site is vital to its performance on search engines, which drives organic traffic. There’s never any point in driving loads of traffic back to a broken site, so we iron out structural issues, kick page-load speeds into gear and ensure that re-marketing code is in place.

Terrier Agency- Arts & Entertainemtn
Terrier Agency- Arts & Entertainement 4

The arts & entertainment sector is all about opinions: success in this area relies on people having something to say.

This why our social approach considers blogger, vlogger and Instagram outreach to be essential to the arts sector. We contact dozens of influencers across different channels encouraging them to talk about the brands we work with to increase awareness, referral traffic and website authority. All this activity is supported by an attribution model to work out the real, monetary cost of our social outreach.

We also provide our clients with extra content, because the more content a brand creates, the more likely people are to be interested in it. We start with a full twelve-month content calendar outlining all the on-site content we would look to create: interesting blog content, monthly social plans, on-site pages that need rewriting and updating.

Let’s work together

We work with clients from start-ups to global brands. If you’ve got a project, get in touch and we’ll get the ball rolling!