Experimentation has always been important to the arts. Marketing in this sector requires a certain level of lateral thinking, so we try everything and, if needs be, fail fast.
Every project starts with three fundamental elements: the site, the social channels and the content. In the digital age, these factors determine how much traffic reaches your business, and the engagement that this traffic will bring.
The structure of a site is vital to its performance on search engines, which drives organic traffic. There’s never any point in driving loads of traffic back to a broken site, so we iron out structural issues, kick page-load speeds into gear and ensure that re-marketing code is in place.