The first thing we will do is to conduct a survey of you and your competitor’s online and social presence. This allows us to gauge where you are in relation to them and where the most improvement can be made. This is related to your website’s content, structure and authority, your social media profiles and engagement or your video content.
From the outset, we try to not simply improve your digital presence. Our goal is to increase your business’s client base which we do through optimising your online presence. To do this, we create attribution models that can be used to work out what a visitor to your website, a newsletter signup or a call is worth to you. Knowing this allows accurate marketing budgets to be set and gives us a real set of data against which we can assess our activity.
Strong blog content is key for attracting visitors to any site. The copywriters at Terrier prioritise creating content that is enjoyable to read. We do not look to produce content that targets specific keywords. By tracking the search terms that lead people to a site, it is clear that more people land there due to long-tail keywords for which we could not have planned than they do from searching the targeted phrases. To this end, we focus on creating great blog content on specific topics that will naturally attract traffic to your site.
Part of our work will involve running through every page on your site. We will evaluate whether the pages are in the right place on your site, ensuring the optimal user experience and search engine ranking as a result of your site’s structure. In addition to this, we look at the content of the pages. For those that are comparatively low on text and information, we gradually bring them up to the mark through various iterations rather than doing it in one update. This method has the advantage of making Google regularly recrawl the site which can, in turn, boost search engine rankings and attract more people to your site.
The average user spends 88% longer on pages with video content. Creating cost-effective animations is a great option for legal businesses looking to diversify their content output. Voiceover recording can be done by your staff to keep the cost down with the additional value of showcasing your firm’s identity and lending a personal touch to the service you offer.
We have the ability to retarget users who visit your website. This is a highly effective form of advertising as it targets people who have already shown an interest in your site, making the campaign more cost-effective. We will push ads only to people who have visited your site before, increasing their recall of your business and making them more likely to convert. Couple this with the dynamic video content and broad-interest, high quality blog content with which we target them and your site’s traffic will rise.