The first thing we will do is to conduct a survey of you versus your competitors’ online and social presences. This approach allows us to gauge where you are in relation to them and where the gains can be made. This is related to your website’s content, structure and authority, your social media profiles and engagement or your video content.
From the outset, we try to not simply improve your digital presence in organic rankings. We understand the importance of ranking for local terms for firms, so optimising Google My Business is key. We always keep the ultimate goal of increasing your firm’s client base at the heart of everything we do. Attribution models are key to this and can be used to work out what a visitor to your firm’s site, e.g. what a newsletter signup, call or an enquiry is actually worth to you. Knowing this allows accurate marketing budgets to be set and gives us a real set of data against which we can assess our activity.
Strong blog content is key for attracting visitors to any site. The copywriters at Terrier prioritise creating content that is enjoyable to read and resonates with your audience.