As much as we may like to think we vote for a specific candidate in politics, the reality is we buy into their whole package. Voting is more often that not the outcome of a targeted, optimised campaign.
Our primary concern is to make sure our client is digitally visible. The starting point is always the site. We design and implement simple, clean web builds that are easily updated with blog articles, video content and social media feeds. Whether local, national or international – all politicians want to look busy. Streams of topical, ‘real’ content will always top static biography pages and out-dated opinion pieces.
All our web builds are structured into various, thematic sections. Users are presented with various feeds centred around specific areas. The content across the site is also tagged up which allows the site to function as if it were a news portal that’s accessible to everyone which is vital for voters, who want to feel that their politicians are accessible.