The primary way to look for a job for 99% of people is to look online – you only need to investigate the search volumes around recruitment terms to see how competitive this sector is.
All strong digital marketing campaigns are built on strong foundations. To be as effective (and efficient) as possible, we make sure to build an attribution modelling system right from the off. Understanding how much a referral or a sign-up is worth to a recruitment firm is essential, from this point you can then begin to assign real monetary value to how much a page visit, an ad click or a video view is really worth – guaranteeing that previous marketing budget is not wasted.
We’re an action-orientated agency. Working with our clients, we always aim to create efficient and lasting solutions – helping them move forward faster.
We create digital content that brings in new audiences, whilst running targeted remarketing campaigns to get people back to the site, pushing them further towards converting. Awareness is also key. We conduct outreach to relevant universities, requesting they link to the recruitment site. The result is brand awareness and it helps push the brand up in organic search.
In addition, we write engaging blog posts to position the brand as experts. We create this content on a regular basis to ensure the site is constantly updated. Also, we create videos to increase engagement and time spent on key pages. On-site video content drives more traffic and can help improve search rankings. Irrelevant traffic doesn’t help our clients, so all our digital strategy is focused on driving relevant traffic to your website. Our content is always informative, valuable and relevant to niche audiences. We promote these blog posts across social channels, like Facebook and Twitter.