More and more emails are opened on phones these days, a trend we expect to continue for years to come. This brings with it many opportunities to optimise email marketing content for this growing sector. Primarily, emails will shrink. They’ll get concentrated down into punchy, to the point, personalised bursts that grab reader attention without the need to stop what you’re doing, or scroll down.
We’ve already seen an enormous rise in the importance of eye-tracking when it comes to web design and layout. This will become a huge factor in the email marketing of the future. Emails will be responsive to the devices they are being read on by placing links and text in the most convenient, prominent spaces on the screen.
Lastly, we are believers in cross-media content at Terrier. Video content is becoming more and more valuable in modern digital environments. Companies will no longer manage individual content and marketing channels in isolation of one another. We’ll begin to witness more and more sharing of data and content to develop one singular customer view. With this interconnectivity, emails will be able to match a variety of content with specific audiences and demographics in an directly-relevant, entirely modern form of marketing.
Need some fresh email marketing input, or have some ideas of your own you want to discuss? Contact us, we want to help you move forward faster as a brand.