Video SEO is a form of Search Engine Optimisation that involves the creation of video content with the purpose of gaining rankings in organic search, combined with offering users who visit your webpage more engaging content.
According to Forrester research, “any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index”.
At Terrier we plan out the type of video content, whether live action or animation, that works best to convey the relevant information in the most engaging way to your audiences. We ensure that the video content we create is consistent and thematic. It’s also essential to make sure this content is cost effective to allow our clients roll it out across the site rather than just a few pages.
We make sure that the video is optimised to have the best chance of being found in organic search and offers visitors to the site a more digestible way of engaging with the content other than text.
The importance of organic search as a traffic generator for brand has only increased over the last decade. With the increased world connectivity, we are seeing a continually decrease in copywriting costs, This will increase to the extent that blog articles will achieve little cut-though and brands will be creating more and more cost effective video to engage with their audiences.