Specialised Precision Targeting is a digital marketing approach structured around data and audience insight. The central aim is to establish then focus in on a target audience; this is called radius marketing. The specificity of this approach also means that media budgets are not swallowed up on indifferent audiences.
At Terrier, we specialise in this type of precision targeting to guarantee we reach your audience. We do this by keeping up to date with the latest media channels and the functionality they offer, as well as trialling new channels regularly with smaller budgets.
These targeted campaigns are far more impactful than mass audience campaigns, as the content is often customised for the placement. For example, promoting video content like “What to wear on a date?” across YouTube to show before female dating advice videos, will dramatically increase the likelihood of recall. This interest based targeting combines with demographic targeting, decreasing the percentage of time/budget spent trying to sell to indifferent audiences.
As well as gaining new audiences, we aim to increase conversions from existing customers through re-targeting across multiple different channels such as; Adwords, Display, Facebook, Twitter, YouTube and content networks likes Taboola and Outbrain. Precision Targeting allows us to create overarching digital strategies for our clients that maximise engagement, R.O.I, brand awareness and conversion rates.
As more niche demographics are constantly forming, we have never been able to target to the extent that we can today. Rather than running broader campaigns that target women, or elderly people, we can imagine a future of thousands of smaller campaigns that are hyper-specifically relevant to smaller (and smaller) groups. Content will have thousands of variations, with the aim of eventually tailoring an ad to a single individual to increase relevancy and engagement.
Make sure to get in contact with a member of our team to find out more about the benefits of precision targeted campaigns.
We work with clients from start-ups to global brands. If you’ve got a project, get in touch and we’ll get the ball rolling!