At Terrier, we specialise in this type of precision targeting to guarantee we reach your audience. We do this by keeping up to date with the latest media channels and the functionality they offer, as well as trialling new channels regularly with smaller budgets.
These targeted campaigns are far more impactful than mass audience campaigns, as the content is often customised for the placement. For example, promoting video content like “What to wear on a date?” across YouTube to show before female dating advice videos, will dramatically increase the likelihood of recall. This interest based targeting combines with demographic targeting, decreasing the percentage of time/budget spent trying to sell to indifferent audiences.
As well as gaining new audiences, we aim to increase conversions from existing customers through re-targeting across multiple different channels such as; Adwords, Display, Facebook, Twitter, YouTube and content networks likes Taboola and Outbrain. Precision Targeting allows us to create overarching digital strategies for our clients that maximise engagement, R.O.I, brand awareness and conversion rates.