As well as gaining new audiences, we aim to increase conversions from existing customers through re-targeting across multiple different channels such as; Adwords, Display, Facebook, Twitter, YouTube and content networks likes Taboola and Outbrain. Precision Targeting allows us to create overarching digital strategies for our clients that maximise engagement, R.O.I, brand awareness and conversion rates.
As more niche demographics are constantly forming, we have never been able to target to the extent that we can today. Rather than running broader campaigns that target women, or elderly people, we can imagine a future of thousands of smaller campaigns that are hyper-specifically relevant to smaller (and smaller) groups. Content will have thousands of variations, with the aim of eventually tailoring an ad to a single individual to increase relevancy and engagement.
Make sure to get in contact with a member of our team to find out more about the benefits of precision targeted campaigns.