When tasked with improving the Chi Chi site from a technical standpoint as well as with written copy, the results soon started to take shape. Starting to establish themselves in the tricky field of women’s fashion was of utmost importance and the results started to reflect that.
- Clicks were up 50%+ YOY
- Impressions up by 150%+
Search terms were also seeing a positive spike in rankings:
- Chi Chi now ranks in the top ten for search terms with a volume of 450,000.
- With the help of the integration of the third tier sub categories, they now are consistently ranking in the top three for more niche search terms that still have a relatively high volume:
- Dipped hem dresses- 6600 (ranks 1st)
- Lace midi dress- 4400 (ranks 3rd)