Close Brothers

The Challenge

Close Brothers faced a significant hurdle as their website was not originally designed with Search Engine Optimization (SEO) in mind. This necessitated a comprehensive structural audit to lay a foundational SEO framework, ensuring the site was primed for increased organic visibility. Identifying structural flaws and conducting in-depth keyword research were pivotal steps.

The Campaign

The campaign for Close Brothers was structured around several strategic initiatives to enhance their website’s SEO readiness. Initially, a thorough structural audit was conducted to identify any existing issues that could impede search engine visibility. Following this, a content calendar was developed to organize and optimize content delivery. We also implemented the Google EAT (Expertise, Authoritativeness, Trustworthiness) model to ensure that content and site structure adhered to high-quality standards. A comprehensive optimization task list was created to systematically address the identified issues. Additionally, keyword mapping was executed to optimize site content for relevant searches, and a consistent monthly link-building strategy was employed to improve the site’s Trust Flow, achieving a significant increase to a rating of 32.

The Results

The SEO foundational strategies significantly improved the structure and content delivery of Close Brothers’ website, enhancing its organic search potential and digital footprint. The comprehensive approach not only addressed immediate structural and content issues but also set the stage for ongoing improvements in search engine performance and user engagement.

Contact Us

Whether you have a question about search engine optimisation or would like to learn  more about our services, we’d be happy to hear from you. Please get in touch  using the contact form below or by giving us a call 0207 183 1022.