Fenella Smith

The Campaign

Getting a positive start on improving their brand image was imperative and the best place to get started was by taking a thorough look at their site to see if there were any major or minor issues affecting the performance of their site. A site that is not performing the best of its capabilities can cause a number of issues with one being a negative user experience which will obviously have a detrimental impact on the brands image. With a number of issues flagged, it was vital to get this sorted out as soon as possible. Spotting redundant pages and empty categories was a major flaw in the site and of course affected the responsiveness of the site as a whole, therefore lending itself to a negative visit for any users landing on the site.

Going hand in hand with the site not performing as well as it should be is with the lack of quality internal links. Not having relevant internal links in relevant spaces on the site means that it is taking up unnecessary space and taking up space that could be filled with more beneficial internal links. Having internal links included in the written content on the site is also a vital aspect of the best SEO practices. Having internal links organically fed into written copy helps users find other relevant pages on the site as well as provide a more worthwhile visit for these readers. The longer users are on the site and the more relevant pages they can land on, the more likely they will be satisfied and will consider purchasing something on the site.

With fashion and the fashion industry taking up a huge space within social media, it is seen as prime real estate for digital marketing for fashion brands. Not being able to utilise this is most definitely a missed opportunity for Fenella Smith. Getting to establish meaningful relationships with fashion-orientated influencers was a huge opportunity that could not be afforded to be overlooked. Having the angle of an impartial opinion on your products provides another opportunity to highlight the quality of your products. What goes without saying is the huge benefit of having your products being viewed by a huge number of new potential customers which might have been unreachable otherwise.