Whilst establishing a consistent blog calendar and fixing technical issues on the site, all while improving the digital marketing and PR outreach had a significant impact.
- Clicks were up over 150% YOY at over 34,000 according to Google Search Console.
- Impressions were also up over 140% at over 660k for the month.
- Branded search terms have also improved by roughly 100% YOY. Proof of both non brand nad brand search terms improving, however non brand is performing better which is a huge bonus.
- Overall traffic of the site is up by over 100% YOY according to Google Analytics.
- Transactions generated by organic traffic saw in increase by over 50% YOY.