Starting with the basics of SEO, ensuring that pages on the site are optimised correctly can produce worthwhile results. With basic SEO practices being overlooked from the get-go by My Car Credit, it was important to establish these practices to help get a start on improving their results for organic visibility. Introducing relevant keywords within the written content, creating unique meta descriptions for each page and introducing H1 and H2 tags are all ways in which produce the relevant building blocks for a well optimised site and therefore, improve organic visibility for non brand terms.
With producing written content and optimising the already existing content, helping make this versatile can give a brand opportunities to recycle the content into another form. This includes using blogs and news about the brand into a series of YouTube videos, which is exactly what My Car Credit did and took full advantage of the versatility of the written copy on their site. Giving a brand the opportunity to flip one form of content into multiple other forms gives them the opportunity to rank separately and therefore cast a wider net and reach out to other types of customers who will seek out other forms of content rather than traditionally the written form.
With this optimised content throughout their site in multiple forms, their non brand visibility will undoubtedly take a positive hit but to keep this momentum going, improving the brands authority by seeding infographics, What this enables is similarly to recycling one form of content into another, casting somewhat of a wider net to reach out to various outlets to ensure that as many people as possible are becoming aware of the brand in the competitive space of car financing.
Being able to contact influencers, bloggers and promoting various blogs and news on social media too enables brands to branch themselves out in a number of ways. Naturally, the more your brands content is spread out, the more people it will reach and improve brand awareness. This in turn helps increase the brands authority. The importance of brand authority within SEO is that the brand will start to be seen as a reliable source of information which in turn helps promote the trustworthiness of the brand in general and the products and services you have on offer seem more trustworthy to users that are seeing your brand name and content in various ways.