Whisky Partners

The Challenge

Whisky Partners faced the significant challenge of increasing their website’s organic traffic without relying on traditional product/service pages. The primary objective was to enhance the website’s visibility and attract traffic to the ‘portal’ by optimizing it fully.

The Campaign

To address this, the campaign strategically targeted ‘whisky investment’ terms, focusing on conversion-driven keywords on the main pages and simultaneously employing blog posts to capture a broader range of informational keywords. This comprehensive approach ensured the website was optimized across multiple content streams to funnel traffic effectively.

The Results

The campaign yielded impressive results, with total clicks soaring by 71% year-over-year, from 12,800 to 21,900. Total impressions also saw a substantial rise of 29% year-over-year, increasing from 639,000 to 824,000. Notably, the terms ‘whisky cask investment’, ‘whiskey cask investment’, and ‘investing in whisky casks’ achieved top rankings in search results, securing the 1st and 2nd positions, respectively. This enhanced visibility significantly contributed to the brand’s online presence and success in the niche market of whisky investments.

Total Clicks Increase



Total Impressions Increase



Contact Us

Whether you have a question about search engine optimisation or would like to learn  more about our services, we’d be happy to hear from you. Please get in touch  using the contact form below or by giving us a call 0207 183 1022.