Terrier Agency-Cosmetics & Beauty Case Studies

“Like the dog?”

Terrier.

Tenacious. Energetic. Resolute. Rigorous. Innovative. Experimental. Responsive.

Just some of our clients

We only do SEO!

How we do it

Research

Understanding each client is essential. We invest our time to understand your business. The more we learn, the better we can guide, manage and support your business growth..

Audit

By auditing the foundations of your platform and digital marketing strategies, we can help to fix, build and grow your business

Optimise

Based on your goals and KPI’s, our team of experts drive efficiencies and results from every click and interaction with your digital brand.

Analyse

We use data to understand what activity is performing well and what needs further optimisation. We work to track this back to ROI. This allows budgets to be invested into strategies which drive results

Why Us

We love data

In the last year alone, we have reviewed over 25 millions lines of data on our clients competitors, across their social followers and link profiles.

We are recognized partners

We are a recognized partner by all the main search engines and major SEO software platforms.

We build high-authority links

Building links takes a lot of effort and even more strategic planning. Bad links can cause domains to tank in search results. We only build links that are relevant to clients’ niches, that are high-authority, and have high levels of real traffic – real users.

We report on everything

We try to add value to our clients like an additional team member. Our work is only valuable if it’s understood clearly by all parties internally. This is why we report on everything and anything, tailored to each clients’ individual requirements.

Case Studies

Case Studies

The Challenge

In the highly competitive beauty market, Eyebrow Queen faced the critical task of enhancing their SEO performance to ensure maximum online visibility and effectiveness. The key challenges involved addressing technical SEO issues that might be impeding site performance, refreshing the website’s content across all sections, including blogs and category descriptions, and intensifying their digital PR and influencer outreach efforts.

This comprehensive approach was essential to elevate Eyebrow Queen’s brand in a market where online presence and search engine ranking are crucial for success.

The Results . . .
  • 76% increase in organic traffic from non-brand related
    traffic year on year
  • 69% increase in conversions from organic
  • Over 323 influencer collaborations
  • Over 1.4 million actual views of influencer content

Case Studies

The Challenge

Tisserand, a prominent player in the wellness industry, faced significant challenges, including near-absent non brand organic traffic and underperformance in commercial-related search terms.

The brand also had no influencer marketing network.

The Results . . .
  • Increase in organic traffic year on year by 48%
  • Over 982k views of influencer content across Instagram and TikTok
  • A 32% increase in overall traffic during the influencer activity

Case Studies

The Challenge

Gallinée, a notable brand in the skin care industry, encountered formidable hurdles. They grappled with the glaring absence of non-brand organic traffic, which hampered their ability to reach potential customers who were not already acquainted with them.

Furthermore, Gallinée’s performance in commercialrelated search terms left much to be desired, resulting in missed opportunities for product sales and brand recognition. These challenges highlighted the pressing need for a strategic overhaul of their SEO and influencer marketing performance.

The Results . . .
  • 2.2 million views across IG and TikTok
  • 73% increase in organic traffic from non-brand related terms year on year
  • 50%+ increase in conversions from organic in both the France and UK regions

Case Studies

The Challenge

Sons faced the daunting task of distinguishing
themselves in the intensely competitive men’s hair loss treatment and health market. Amidst the challenge of standing out in a saturated field, they recognised the need to embrace effective SEO strategies to elevate their market stance. Key areas identified for improvement included enhancing written content, technical site optimisation, strategic link building, and leveraging influencer marketing to build social signals.

These initiatives were crucial for Sons to gain a competitive edge and improve their visibility, especially when the brand was new to the space and had a brand new domain.

The Results . . .
  • Top 10 ranking for Minoxidil, a term that gains the brand more traffic each month than all brand-related searches combines
  • 115% increase in organic traffic year-on-year
  • 87% increase in conversion from non-brand related traffic year-on-year

Contact Us

[email protected]
+44(0) 207 183 1022
www.terrieragency.com

7b Parkshot,
Richmond,
London,
England,
TW9 2RD

8 Lee Street
Haggerston,
London,
England,
E8 4DY

92 Rupert St,
Collingwood
VIC 3066
Melbourne
Australia

Patrick Macnamara

Managing Director | [email protected]

+44 (0) 7818 364200
Book A 15-minute Intro HERE