Terrier Agency – Retail Case Studies

“Like the dog?”


Tenacious. Energetic. Resolute. Rigorous. Innovative. Experimental. Responsive.

Just some of our B2B clients

We only do SEO!

How we do it


Understanding each client is essential. We invest our time to understand your business. The more we learn, the better we can guide, manage and support your business growth..


By auditing the foundations of your platform and digital marketing strategies, we can help to fix, build and grow your business


Based on your goals and KPI’s, our team of experts drive efficiencies and results from every click and interaction with your digital brand.


We use data to understand what activity is performing well and what needs further optimisation. We work to track this back to ROI. This allows budgets to be invested into strategies which drive results

Why Us

We love data

In the last year alone, we have reviewed over 25 millions lines of data on our clients competitors, across their social followers and link profiles.

We are recognized partners

We are a recognized partner by all the main search engines and major SEO software platforms.

We build high-authority links

Building links takes a lot of effort and even more strategic planning. Bad links can cause domains to tank in search results. We only build links that are relevant to clients’ niches, that are high-authority, and have high levels of real traffic – real users.

We report on everything

We try to add value to our clients like an additional team member. Our work is only valuable if it’s understood clearly by all parties internally. This is why we report on everything and anything, tailored to each clients’ individual requirements.

Case Studies

Case Studies

The Challenge

Trunki grappled with a lack of essential optimisations around generic luggage-related terms associated with high volumes. This dramatically hindered their visibility in search engine results.

To address these issues comprehensively, our strategy included a significant SEO overhaul and implementing a large-scale influencer marketing initiative to amplify Trunki’s digital presence and foster connections with its target audience

This integrated approach proved instrumental in revitalizing Trunki’s online performance and solidifying its position in the competitive market.

The Results . . .
  • Top 3 rankings for kids’ luggage-related terms
  • 137% increase in online conversion year-on-year
  • Built the largest influencer marketing network within the luggage space among mums

Case Studies

The Challenge

Homefire, operating in a distinct market niche, faced the critical task of establishing a strong standing against its direct competitors, in addition to the low level of organic visitors to its site. Key to this endeavour, was the implementation of effective SEO strategies. The approach required a multifaceted action plan, including the cleaning up of URLs and subdomains, addressing a range of technical issues on the website, elevating the quality of their written content, forging influential marketing relationships, and enhancing the internal linking structure.

These steps were fundamental in positioning Homefire as a prominent player in their specialised market, ensuring they not only matched but surpassed their competition in terms of online visibility and engagement.

The Results . . .
  • 181% increase in organic traffic year-on-year
  • 237% increase in online conversion year-on-year
  • Built the largest influencer marketing network within the wood space that achieves over 2.2 million reach each month for the brand

Case Studies

The Challenge

Gtechniq, a leader in paint protection technology, faced the challenge of relying upon brand-specific terms. To expand their digital reach, a focused SEO and content strategy was implemented.

This aimed to highlight their innovative approach in nanochemistry and surface care, connecting with a broader audience beyond their existing brand recognition. With the ultimate goal to enhance Gtechniq’s online visibility, aligning it with the pioneering spirit of their products in the industry.

The Results . . .
  • 32% increase in organic traffic year on year
  • 49% increase in conversion from organic traffic
  • Built one of the trusted backlink profiles for the brand within their space

Case Studies

The Challenge

Chi Chi Clothing, after establishing a foothold in the UK market, aimed to expand their reach to the United States.

Key tasks in this expansion included the launch of a dedicated US subdomain, the creation of thousands of HREFLANG tags for precise geographical targeting, and the development of an SEO strategy tailored to the US market.

Additionally, generating fresh, culturally relevant content and conducting extensive keyword mapping to align with US search volumes were crucial. The strategy also emphasized influencer marketing for effective linkbuilding and brand promotion in the new market.

The Results . . .
  • Number 1 ranking for “bridesmaids Dresses” – 90k searches a month
  • Top 3 ranking for “Party Dresses” – 40.5k searches a month
  • 162% increase in organic traffic year on year

Case Studies

The Challenge

Sons faced the daunting task of distinguishing themselves in the intensely competitive men’s hair loss treatment and health market. Amidst the challenge of standing out in a saturated field, they recognised the need to embrace effective SEO strategies to elevate their market stance. Key areas identified for improvement included enhancing written content, technical site optimisation, strategic link building, and leveraging influencer marketing to build social signals.

These initiatives were crucial for Sons to gain a competitive edge and improve their visibility, especially when the brand was new to the space and had a brand new domain.

The Results . . .
  • Top 10 ranking for Minoxidil, a term that gains the brand more traffic each month than all brand-related searches combines
  • 115% increase in organic traffic year-on-year
  • 87% increase in conversion from non-brand related traffic year-on-year

Contact Us

[email protected]
+44(0) 207 183 1022

7b Parkshot,

8 Lee Street
E8 4DY

92 Rupert St,
VIC 3066

Patrick Macnamara

Managing Director | [email protected]

+44 (0) 7818 364200
Book A 15-minute Intro HERE