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Why you should regularly run free product giveaways
11th January 2018
When you’re spending time and money making your product, giving those products away for free may sound counter-productive (or plain stupid). However, doing free product giveaways is a great way to generate buzz around your brand. Free sampling is all about spreading the word about your product. We’ve compiled a list of the key reasons why you should be giving away products for free.
It will grow your audience
People love free giveaways, so they’ll be more than likely to sign up on social media and share their new product with their friends. When you regularly give out free products, it gets people excited about your brand. Your free product will gauge interest and drive people to your site. It’s the building blocks for a strong brand-customer relationship. The fact that you never asked them to purchase anything shows you’re generous and eager to deliver value.
Increases awareness
Giving out free products across social channels can increase the awareness and reach of your brand, as well as engagement. Free samples let people know that your brand is out there and gives them a taste of what you’re all about. Giveaways is a great way to tempt new customers.
Shows confidence in your product
When you offer something for free, you project massive confidence. It shows your certain people will love your product and you’re not worried about losing money. Brands that aren’t confident about their products are unlikely to give out freebies. Why would waste time on a product that will negative feedback? A giveaway is a clear sign a brand knows it can deliver quality. Offering a free product is an excellent way to build credibility for your brand. It shows your confident that customers will make a purchase.
Positive brand association
Doing free giveaways on a regular basis will create a positive association with your brand. It will position your brand as fun and appealing, and your customers will think highly of you. They will see your company as one that cares about keeping customers happy. When you offer a free product, your customers will associate your brand with value. In short, when you do giveaways, you are associating your brand with positivity.
‘Free’ is always an enticing term for customers. Giveaways can get your brand attention and attract new customers. However, it’s always important to consider how your product sets you apart from the competition. If you have any questions about free product giveaways or social media competitions, please contact us today.
