What Makes a Great Christmas Advert? A Ranking of This Year’s Best Christmas adverts are annual brand films released by UK retailers each November to drive festive sales and emotional…
7 Steps to Viral Video Content: How to Increase Views Online Viral video content is online video that spreads rapidly by accumulating views, shares, and embeds across multiple platforms and…
Brand DNA: How to Strengthen Your Brand’s Identity Brand DNA is the internal framework of values, heritage, and purpose that defines who a company is — and why customers choose…
Top 5 Most Controversial Benetton Ads of All Time Benetton ads are some of the most provocative and controversial advertising campaigns ever produced, prioritizing social messaging over product promotion.
How to Target Your Audience Down to 1km Targeting your audience down to 1km is possible using location-based marketing tools that pinpoint customers within a defined radius of any address.
Examining Foursquare’s New Location Data Tool Foursquare’s location data tool is an analytics platform that gives retailers real-world customer behaviour insights, drawing on a database of 100 million public places.
UK digital ad spend is a record-breaking market driven primarily by mobile video investment, with mobile now accounting for 38% of all digital advertising expenditure in Britain.
What Is Amazon Advertising and How Does It Work? Amazon advertising is a pay-per-click ad platform that places sponsored product listings within Amazon search results, operating similarly to Google AdWords.
The Cold Shoulder: Assessing the Growing Google Advertising Boycott The Google advertising boycott is a coordinated withdrawal of ad spend by major brands who argue that Google cannot adequately control…
The Best Facebook Ad Targeting Strategies Facebook ad targeting is the process of selecting which users see your paid ads on Facebook, using data such as interests, behaviours, demographics, and…