Digital Marketing for Restaurants

Restaurant SEO starts with a fully optimised Google Business Profile: accurate hours, menus, photos, attributes (outdoor seating, delivery, reservations), and active review management. We then build local citations across food-specific directories (TripAdvisor, OpenTable, Zomato), create location-specific landing pages for multi-site operators, and optimise your website for "near me" and neighbourhood-specific searches. The goal is owning the local map pack when hungry customers are deciding where to eat.

Yes, Google Maps ranking is one of our core specialities for restaurants. We optimise your Google Business Profile categories and attributes, implement a review generation strategy to build volume and recency, ensure NAP (Name, Address, Phone) consistency across all platforms, and build local backlinks from food bloggers, local press, and community sites. We also use GeoGrid tracking to monitor your map pack visibility across your entire delivery or catchment area.

While we cannot directly control platform algorithms, we improve your visibility through optimised listing descriptions, professional food photography guidance, strategic menu structuring, and review management on each platform. We also build your direct ordering channel through SEO so you capture customers who search on Google first, reducing your reliance on high-commission platforms.

We create a content calendar aligned with seasonal opportunities: Christmas menus, summer specials, Valentine's Day prix fixe, Ramadan iftar offerings. Each promotion gets a dedicated landing page, Google Business Profile posts, structured data for menu items, and social content. We also use email marketing and retargeting to bring past diners back for new seasonal offerings, driving repeat visits.

Critical. Over 90% of diners check reviews before choosing a restaurant. We implement automated review request workflows that encourage satisfied customers to leave feedback, train your team on best-practice review response templates, and monitor sentiment across Google, TripAdvisor, and social platforms. A consistent stream of positive, recent reviews directly impacts both your search rankings and your conversion rate from searcher to diner.

Retainers start at £1,250 per month for SEO, £1,250 for GEO and £1,100 for influencer marketing, quoted in GBP and exclusive of VAT. Where a restaurants campaign lands above that depends on how competitive the category is, how large the site is, and how much content and digital PR the plan calls for, all set out in a written proposal before anything starts. There is no minimum term: you can give 60 days' notice at any point, and we offer discounts for clients who commit to longer agreements.