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Travel & Tourism Marketing Agency

Inspiring travelers and driving bookings for travel and tourism brands.

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Reach is not a result

Travel campaigns are easy to make look impressive and hard to make honest. A creator with a million followers puts a million in the reach column, and the number means nothing on its own. So every campaign figure on this page is paired with the engagement rate the case study reports, or it is not quoted as a result at all. The benchmark is our own published portfolio: across every travel and hospitality campaign we have published a rate for, the floor is the 2% engagement rate recorded on the Seagrass Boutique Hospitality programme, and the campaigns below that report a rate sit at double it or more.

United Kingdom

Secret Food Tours runs culinary walking tours across Europe’s food cities, from Borough Market to the Gothic Quarter. We sent 36 food and travel creators on the tours to document them on Instagram Reels and Stories. The campaign delivered 545K impressions and 10K engagements at a 5% engagement rate, two and a half times the Seagrass floor, from 96 pieces of content. Bookings-led travel content works because the creator is doing the thing the viewer is deciding whether to book.

Glawning makes glamping tents and awnings for camper vans, a product that sells on how it looks set up and how easily it goes up, neither of which a studio image can show. A sustained campaign with camping and van-life creators using the product on real trips produced 107 pieces of content reaching 1,520,991 people at a 5% engagement rate.

UK travel work runs out of our London office.

Australia

IHG Hotels & Resorts operates brands at very different price points, and one campaign cannot serve Holiday Inn and InterContinental at once. We structured the largest campaign in this group by property and brand tier, matching creators to the tier and location their audience actually books. It produced 228 pieces of content reaching over 13 million people at a 4% engagement rate.

Peninsula Hot Springs, the geothermal day spa on the Mornington Peninsula, wanted new Melbourne audiences and reusable content. Seventy-seven Melbourne creators produced 103 feed posts and 299 stories, generating 34,085 engagements from a combined following of 9,265,148.

Towns of Italy needed macro creators with a genuinely American audience for a Grand Tour of Italy. Six creators produced 493 pieces of content and 82,013 engagements, output well beyond what a six-creator activation normally returns.

Luxico curates luxury villa rentals across Australia. Ninety creators were outreached and vetted, sixteen went live from stays, and their 81 stories and 23 feed posts achieved a post reach of 1,113,790 and 18,015 engagements.

Marnong Estate, a Victorian vineyard, wedding venue and hotel, needed all three offerings shown at once. Ten creators filmed native TikTok content that produced 15 videos, 238,330 views and 7,502 engagements.

Bayview International Hotels ran a dual-property campaign across a Western Australian seaside resort and a Sydney city hotel, with creators matched to each property’s style. It generated 20 posts, 101 stories and 15,884 engagements.

Australian travel work runs out of our Melbourne office; see also Terrier Australia.

How we run travel campaigns

  • Creator sourcing against the booking audience, not the follower count. Luxico shows the ratio: ninety approached, sixteen live.
  • Content the brand can reuse. Every campaign above left the client a library, which is most of the commercial value in gifted travel work.
  • Reporting that leads with engagement rate and treats reach as context, so you can tell a good campaign from a big one.
  • Search alongside social. Destination and experience content built for the planning journey, and GEO so AI itinerary answers name your property.

Pricing

Influencer campaigns start at £1,100 a month plus creator costs, £50 to £250 per post for micro-influencers, £250 to £1,000 for macro and celebrity creators. SEO and GEO retainers start from £1,250 a month excluding VAT with no minimum term, 60 days’ notice, at any point. Multi-property groups are quoted per property, because that is how the work is actually done.

Related sectors

Restaurants and venues are covered on our restaurants page: the same creator model, a shorter booking window.

Case Studies

Our work in the Travel & Tourism sector

Frequently Asked Questions

We create comprehensive destination content hubs that cover everything a traveller searches when planning a trip, from “best time to visit [destination]” and “things to do in [city]” to specific activity and accommodation queries. This content architecture builds topical authority, captures travellers at every stage of the planning journey, and positions your brand as the definitive source for that destination.

Yes, multilingual SEO is a core competency. We go beyond simple translation. We conduct keyword research in each target language to understand how locals actually search, implement proper hreflang and URL structures, and create culturally adapted content that resonates with each market. Whether you are targeting German, French, Japanese, or Mandarin-speaking travellers, we build a search strategy that works in their language and on their preferred platforms.

We build year-round content strategies that align with booking windows, travellers typically research 2-6 months before a trip. Our content calendar targets “shoulder season” queries to extend your peak, builds anticipation content pre-season, and creates evergreen destination guides that rank year-round. We also use historical search data to identify emerging trends and new demand patterns before your competitors.

They are complementary, not competing. Influencer partnerships generate immediate awareness, social proof, and high-quality visual content that can be repurposed across your channels. SEO delivers compounding, long-term traffic from people actively searching with booking intent. We integrate both, influencer content feeds your SEO strategy with authentic, linkable assets, while SEO ensures that the demand influencers create can be captured when travellers start searching.

When travellers ask AI tools “Where should I go for a wine holiday in Europe?” or “Best family beach destinations in Australia,” you want your destination in that answer. We optimise your digital presence so AI models draw from your content when generating travel recommendations. This includes structuring data on tourism websites, building authoritative content that AI tools trust, and ensuring your destination appears across the review sites, travel publications, and data sources that feed these models.

Plan a travel campaign that reports honestly

Tell us the property, the season and the market. We will scope the creator list and tell you the engagement rate we would expect, before you spend anything.

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