Luxico is a premier luxury villa rental service curating high-end private properties across Australia. To showcase the quality of its villas and the ease of booking through the platform, Terrier Agency ran a targeted influencer campaign built on authentic, on-property content from trusted Australian travel voices.
Ninety influencers were outreached and vetted for audience quality and aesthetic alignment, with 16 going live from stays at Luxico properties. Their 81 Instagram stories and 23 feed posts achieved a total post reach of 1,113,790 and 18,015 engagements, backed by a combined following of 5,412,265.
The campaign introduced Luxico to a substantial new audience and strengthened its positioning in Australia’s luxury short-stay market, leaving a scalable creator model for ongoing activity.
Vetting Ninety Creators Down to Sixteen for On-Property Stays
Property-stay campaigns carry more risk than gifted product, so Luxico’s shortlist was built with an extra filter: audience quality and aesthetic alignment checked before any stay was offered, on top of Terrier’s standard shortlist-and-vet process. Ninety influencers were outreached and assessed before 16 were confirmed to stay — a ratio that reflects how selective the casting had to be for a luxury villa brand where a single mismatched creator can misrepresent the property.
What 1.1 Million Post Reach Means for a Luxury Rental Platform
81 Instagram stories and 23 feed posts from 16 stays achieved a combined post reach of 1,113,790 and 18,015 engagements, against a total creator following of 5,412,265 — a visibility figure for the platform’s booking proposition, not a bookings number itself. For a category that sells on trust in the property sight-unseen, on-property content reaching over a million people is what built the credibility a shorter, staged shoot could not.
