Luxico is a premier luxury villa rental service curating high-end private properties across Australia. To showcase the quality of its villas and the ease of booking through the platform, Terrier Agency ran a targeted influencer campaign built on authentic, on-property content from trusted Australian travel voices.
Ninety influencers were outreached and vetted for audience quality and aesthetic alignment, with 16 going live from stays at Luxico properties. Their 81 Instagram stories and 23 feed posts achieved a total post reach of 1,113,790 and 18,015 engagements, backed by a combined following of 5,412,265.
The campaign introduced Luxico to a substantial new audience and strengthened its positioning in Australia’s luxury short-stay market, leaving a scalable creator model for ongoing activity.
