Peninsula Hot Springs is an award-winning geothermal hot springs and day spa on Victoria’s Mornington Peninsula. Terrier Agency built an influencer campaign to reach new audiences in the Melbourne market and generate authentic, high-quality content the brand could reuse across its own channels.
We sourced 77 Melbourne-based influencers to visit the springs and share their experiences across Instagram and TikTok, producing 103 feed posts and 299 stories. The campaign reached a combined following of 9,265,148 and generated 34,085 engagements.
The genuine enthusiasm creators showed for the destination made the content highly reusable, giving Peninsula Hot Springs a sustained presence well beyond a single campaign moment.
