Marnong Estate is an Australian vineyard and estate offering wine tastings, a wedding venue, and luxury accommodation. Terrier Agency designed a gifted-stay influencer campaign to unveil the estate’s diverse offerings to a wider Australian audience through TikTok and Instagram.
Ten influencers were invited to experience the estate firsthand, capturing their stays natively on TikTok with content cross-posted to Instagram. The campaign produced 15 TikTok videos that drove 238,330 views and 7,502 engagements from a targeted Australian audience.
The experience-led content showcased the vineyards, cellar door, accommodation, and wedding spaces authentically — delivering reach and a bank of reusable creator content without traditional paid advertising.
Why TikTok-First Suited an Estate Visitors Can’t Sample Online
A vineyard, wedding venue and accommodation offering is hard to sell through a static image, so the campaign was built around invited stays rather than product gifting — Terrier’s process for experience-led categories, where creators are cast for genuine fit with the setting and left to film natively rather than working from a script, so the vineyards, cellar door and accommodation are shown as visited rather than staged.
What 238,330 Views Across 15 Videos Shows
Ten influencers producing 15 TikTok videos that reached 238,330 views and 7,502 engagements is a visibility figure for a regional Australian estate, not a bookings number — but for a venue whose three offerings (tastings, weddings, accommodation) each need separate awareness, reach of that scale from a single ten-creator activation is a meaningful entry point into all three at once, delivered without traditional paid media.
