Marnong Estate is an Australian vineyard and estate offering wine tastings, a wedding venue, and luxury accommodation. Terrier Agency designed a gifted-stay influencer campaign to unveil the estate’s diverse offerings to a wider Australian audience through TikTok and Instagram.
Ten influencers were invited to experience the estate firsthand, capturing their stays natively on TikTok with content cross-posted to Instagram. The campaign produced 15 TikTok videos that drove 238,330 views and 7,502 engagements from a targeted Australian audience.
The experience-led content showcased the vineyards, cellar door, accommodation, and wedding spaces authentically — delivering reach and a bank of reusable creator content without traditional paid advertising.
