Secret Food Tours operates immersive culinary walking tours across Europe’s most iconic food cities — from London’s Borough Market to Barcelona’s Gothic Quarter. Terrier Agency partnered with them to amplify bookings through an influencer marketing campaign targeting travel, food, and lifestyle creators.
36 creators experienced Secret Food Tours first-hand and documented their journeys through Instagram Reels and Stories. The authentic, experience-led content generated 545,000 impressions and 10,000 engagements — achieving a strong 4.7% engagement rate that reflects the genuinely shareable nature of food tour content.
With 96 pieces of content reaching a combined following of 1.1 million, the campaign delivered a cost-effective awareness push that drove direct tour bookings while building a library of reusable creator content for Secret Food Tours’ own channels.
