Privacy Policy

1. Introduction

Terrier Agency ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit terrieragency.com (the "Website") or engage with our services.

Terrier Agency is the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are registered with the Information Commissioner's Office (ICO) in the United Kingdom.

If you have any questions about this policy or our data practices, please contact us at [email protected].

2. Data We Collect

We may collect and process the following categories of personal data:

2.1 Information You Provide Directly

Contact form submissions: name, email address, phone number, company name, and any message content you include.
Email subscriptions: email address and name when you sign up for newsletters or marketing communications.
Service enquiries: details about your business, marketing objectives, website URLs, and any other information you share during consultations or via our campaign builder tools.
Calendly bookings: name, email address, and any notes provided when scheduling discovery calls or meetings.

2.2 Information Collected Automatically

Analytics data: pages visited, time spent on site, referral source, browser type, device type, operating system, and approximate geographic location (via Google Analytics).
Cookies and similar technologies: we use cookies for analytics, functionality, and marketing purposes. See our Cookie Policy for full details.
IP addresses: collected automatically by our web servers and analytics tools, anonymised where possible.

2.3 Client Campaign Data

When providing SEO, GEO (Generative Engine Optimisation), or influencer marketing services, we may process data on behalf of our clients, including audience demographics, engagement metrics, and performance data from third-party platforms. In such cases, our client is typically the data controller and we act as a data processor under the terms of a separate data processing agreement.

3. How We Use Your Data

We use personal data for the following purposes, each supported by a lawful basis under UK GDPR:

To respond to enquiries and provide services (contractual necessity / legitimate interest): processing contact form submissions, scheduling calls, and delivering our SEO, GEO, and influencer marketing services.
To send marketing communications (consent): newsletters, case studies, industry insights, and service updates. You can withdraw consent at any time by clicking "unsubscribe" or contacting us.
To improve our website and services (legitimate interest): analysing usage patterns through Google Analytics to improve user experience, content, and service offerings.
To manage client relationships (contractual necessity): storing contact and project information in our CRM system (GoHighLevel) for service delivery, reporting, and account management.
To comply with legal obligations (legal obligation): retaining records as required by tax, accounting, or other regulatory requirements.

4. Third Parties and Data Sharing

We do not sell your personal data to third parties. We may share your data with the following categories of service providers who process data on our behalf:

Google Analytics: website analytics and performance tracking. Google may process data outside the UK. See Google's Privacy Policy.
GoHighLevel: our CRM platform used for managing client communications, scheduling, and marketing automation.
Social media platforms: when managing influencer campaigns or social advertising on your behalf, data may be processed by platforms including Instagram (Meta), TikTok, YouTube (Google), and LinkedIn. Each platform has its own privacy policy.
Email service providers: for sending newsletters and marketing communications.
Hosting providers: our website hosting infrastructure processes data as necessary to serve the Website.

We may also disclose your data if required to do so by law, regulation, or legal process, or to protect the rights, property, or safety of Terrier Agency, our clients, or others.

5. International Data Transfers

Some of our third-party service providers are based outside the United Kingdom. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including:

Transfers to countries recognised by the UK government as providing an adequate level of data protection.
Standard contractual clauses approved by the ICO.
Other appropriate safeguards as permitted under UK GDPR.

If you would like further information about the specific safeguards applied to the export of your personal data, please contact us.

6. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy:

Contact form enquiries: retained for up to 24 months from your last interaction, unless a client relationship is established.
Client data: retained for the duration of the service agreement and for up to 6 years thereafter for legal and accounting purposes.
Marketing subscribers: retained until you unsubscribe or withdraw consent, after which your data will be deleted within 30 days.
Analytics data: Google Analytics data is retained for 14 months by default.
Website server logs: retained for up to 12 months.

7. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the following rights regarding your personal data:

Right of access: you can request a copy of the personal data we hold about you.
Right to rectification: you can ask us to correct any inaccurate or incomplete data.
Right to erasure: you can request that we delete your personal data where there is no compelling reason for its continued processing.
Right to restrict processing: you can ask us to suspend the processing of your personal data in certain circumstances.
Right to data portability: you can request to receive your personal data in a structured, commonly used, and machine-readable format.
Right to object: you can object to the processing of your personal data where we are relying on a legitimate interest, or for direct marketing purposes.
Rights related to automated decision-making: you have the right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects.

To exercise any of these rights, please email us at [email protected]. We will respond to your request within one month. There is no fee for making a request unless it is clearly unfounded or excessive.

If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Cookies

Our Website uses cookies and similar tracking technologies. For detailed information about the cookies we use, their purposes, and how to manage your preferences, please see our Cookie Policy.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption on our Website, access controls for our systems, and regular review of our data processing practices.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without appropriate consent, we will take steps to delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page and update the "Last updated" date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Website: terrieragency.com