Five free tools from Terrier Agency. Check how your site performs in classic search results and in AI answers — no signup, no credit card, no sales call first.
We built these tools for the same reason we run SEO and GEO campaigns: search is splitting in two. Half your visibility now sits in Google’s ten blue links, and half sits in AI answers from ChatGPT, Perplexity and Google AI Overviews, where the ranking rules are different and most brands have never measured where they stand. Every tool below runs on live data in a couple of minutes, gives you something you can hand to your team, and costs nothing. Run them on your own site. Run them on a competitor. Nothing is gated behind a form.
Search tools
SEO Audit
An instant technical health check of any URL: page speed and Core Web Vitals, indexability, titles and headings, internal links and the on-page errors that quietly cap your rankings.
Schema Report
Reads the structured data on a page and tells you which schema types are present, which are malformed, and which ones are missing for the kind of page you are actually running.
AI visibility tools
GEO Visibility Score
Our headline AI visibility check. Enter a domain and see how often the brand is named and cited when AI assistants answer the questions its buyers actually ask.
GEO Audit
Goes past the score to the why: the content structure, entity signals, citations and technical blockers that decide whether an AI assistant can quote your pages at all.
GEO Dashboard
Tracks AI visibility over time rather than on one day, so you can see whether a change in your content moved the needle across repeated prompts and models.
How we use these on client accounts
These are not lead-capture toys with a different label on the button. They are the first step of the process we run for paying clients, published in full.
A new GEO engagement starts with the GEO Visibility Score, run against a fixed prompt grid built from the questions the client’s buyers ask, so we have a measured baseline before we touch anything. The GEO Audit then explains the score — which pages an assistant can parse, which entities it has no confident answer for, where a competitor is being cited instead. The GEO Dashboard re-runs the same grid month after month, which is how we can say Official London Theatre reached 85% AI Search Visibility rather than simply asserting that things improved. We do the same on the search side: the SEO Audit sets the technical baseline and the Schema Report tells us what a page is currently declaring itself to be.
The tools give you the measurement. The work of fixing what they find is our GEO service — see our AI visibility audit for the human-reviewed version, where we run the grid, read the results and hand you a prioritised plan. On the search side, our SEO audit service does the same job; ask us for it directly for now.
Downloadable templates and worksheets are on the way. They are not published yet, so there is nothing to link to — ask us and we will send you what we have.
Tool FAQs
Are these tools really free?
Yes. All five are free to run, with no signup, no credit card and no email wall on the first run. We would rather you saw the quality of the analysis than traded your address for it.
How accurate are the results?
Each tool pulls live data at the moment you run it, so the output is a real snapshot rather than a cached score. AI visibility results carry more natural variance than technical SEO results, because assistants do not answer the same prompt identically every time — that is exactly why the GEO Dashboard tracks the same prompt grid repeatedly instead of trusting a single run.
Do I need technical knowledge to use them?
No. Enter a URL and the tool does the analysis. Results are written in plain language with an indication of what to fix first. Handing the output to a developer works too — the technical detail is there when you want it.
What should I do after running one?
Use it as a checklist for your own team, or talk to us if you would like help acting on it. We work with brands that want an ongoing programme rather than a one-off fix.