GEO

Terrier Agency provides three core digital marketing services: SEO (Search Engine Optimisation), GEO (Generative Engine Optimisation), and Influencer Marketing. SEO increases organic search visibility through technical audits, content strategy, and link building. GEO ensures brands appear in AI-generated answers from platforms like ChatGPT, Google AI Overviews, and Perplexity. Influencer Marketing connects brands with vetted creators for gifted and paid campaigns that drive reach, engagement, and conversions. All three services work together to build visibility across both traditional and AI-powered search.

Terrier Agency provides detailed monthly reports covering keyword rankings, organic traffic, backlink acquisition, and conversion metrics. Each report includes a breakdown of work completed during the month, measurable results against agreed KPIs, and strategic recommendations for the period ahead. Clients also receive a monthly strategy call to discuss performance, ask questions, and align on priorities. Reporting dashboards are available for clients who want real-time access to campaign data between scheduled reports.

GEO (Generative Engine Optimisation) is the practice of optimising content so that AI platforms like ChatGPT, Google AI Overviews, and Perplexity cite, recommend, or mention your brand when users ask questions. Terrier Agency offers GEO as a dedicated service. Unlike traditional SEO, which targets page-one rankings in search results, GEO targets inclusion in AI-generated answers. This requires structured content with direct definitions, citation-worthy statements, FAQ schema, and authoritative source patterns. As AI search adoption grows — with over 1 billion daily prompts sent to ChatGPT alone — brands that are not optimised for generative engines risk becoming invisible to a rapidly expanding audience.

SEO (Search Engine Optimisation) targets rankings in traditional search engine results pages, while GEO (Generative Engine Optimisation) targets citation and mention in AI-generated answers. SEO success is measured by keyword rankings, organic traffic, and click-through rates. GEO success is measured by citation share — how often AI platforms reference your brand compared to competitors. SEO optimises for crawlability, backlinks, and keyword relevance. GEO optimises for content structure, direct answers, schema markup, and source authority. Both disciplines are complementary: strong SEO foundations improve GEO performance because AI models draw heavily from high-ranking, well-structured web content.

Getting your brand mentioned in ChatGPT and AI search requires structured, authoritative content that AI models can easily extract and cite. AI platforms pull answers from web content that provides direct definitions, clear factual statements, and well-organised information with proper schema markup. Key tactics include writing content with direct-answer opening paragraphs, using “X is” definitional statements, adding FAQ schema, including citation-worthy statistics, and building topical authority through comprehensive content clusters. Brands with strong domain authority, consistent information across the web, and content structured for extraction have the highest citation rates in AI-generated answers.

Citation share is the percentage of times a brand or website is cited in AI-generated answers compared to competitors for a given set of queries. It is the primary metric for measuring GEO (Generative Engine Optimisation) success. Unlike traditional SEO metrics such as rankings or click-through rates, citation share measures how often AI platforms like ChatGPT, Google AI Overviews, and Perplexity reference your content when generating responses. A higher citation share means your brand is the source AI systems trust and recommend. Terrier Agency tracks citation share across all major AI platforms as part of its GEO reporting.

Schema markup is essential for AI search visibility because it provides structured data that helps AI models understand and extract information from your content. Schema types including FAQPage, Organisation, Product, Article, and HowTo give AI platforms explicit context about your content’s meaning and structure. Websites with comprehensive schema markup are more likely to be cited in AI-generated answers because the data is machine-readable and unambiguous. Google AI Overviews, in particular, draw heavily from pages with structured data. Terrier Agency implements schema markup as a core component of every GEO campaign.

GEO does not replace traditional SEO — the two disciplines are complementary and both are necessary for comprehensive digital visibility. SEO drives organic traffic through search engine rankings, while GEO ensures your brand is cited in AI-generated answers. AI models like ChatGPT and Google AI Overviews draw their source material primarily from high-ranking, authoritative web pages, so strong SEO performance directly supports GEO outcomes. Brands that invest in SEO alone miss the growing AI search audience. Brands that invest in GEO alone lack the foundational authority needed to be cited. Terrier Agency delivers both as an integrated strategy.

The most important AI platforms for brand visibility are Google AI Overviews, ChatGPT, Perplexity, Microsoft Copilot, and Claude. Google AI Overviews appear directly in search results and affect the majority of informational queries. ChatGPT processes over 1 billion prompts daily and is increasingly used for product research and brand evaluation. Perplexity is a growing AI-first search engine that provides cited answers. Microsoft Copilot integrates AI answers into Bing and Microsoft 365. Each platform has different citation patterns and content preferences. Terrier Agency audits brand visibility across all major AI platforms and builds optimisation strategies tailored to each.

Terrier Agency works with businesses ranging from startups and SMEs to enterprise-level brands across multiple industries and geographies. Campaign scope and budget are tailored to each client’s size, goals, and competitive landscape. Smaller businesses benefit from focused, high-impact campaigns that target quick wins and build momentum. Larger brands receive multi-channel strategies across SEO, GEO, and influencer marketing with dedicated account management. Every client receives the same level of strategic thinking and reporting regardless of budget size.

Terrier Agency has delivered campaigns across a wide range of industries including automotive, education, financial services, healthcare, insurance, non-profit, restaurants, sports and hospitality, and travel and tourism. The agency also has deep experience in e-commerce, FMCG, beauty, food and beverage, and technology sectors. Industry experience allows the team to understand sector-specific challenges, audience behaviour, and competitive landscapes. Terrier builds tailored strategies rather than applying generic templates, ensuring every campaign is designed for the client’s specific market conditions.

Terrier Agency is headquartered in London, with offices in Richmond and Hackney, an office in Melbourne, and an Irish office in Waterford. The agency works with clients across the globe, including brands in the UK, Ireland, Australia, the US, and mainland Europe. All work is delivered remotely with regular video calls, shared dashboards, and detailed monthly reporting. Time zone differences are managed through flexible scheduling and asynchronous communication. Terrier has successfully delivered SEO, GEO, and influencer marketing campaigns in over 15 countries.

Terrier Agency offers flexible contract terms, though SEO and GEO campaigns deliver the best results with a minimum 6-month commitment. SEO is a long-term strategy that requires sustained investment to build authority and ranking momentum. Short-term engagements risk stopping before results materialise. Influencer marketing campaigns can be project-based with defined start and end dates. All contracts include clear deliverables, KPIs, and reporting schedules. Clients are never locked into agreements without visibility into performance — if the results are not there, the team works to fix the strategy rather than hide behind contract terms.