Automotive is a long, self-directed research journey conducted almost entirely in search and social before anyone speaks to a human. Our work here is with car care and aftermarket brands, automotive finance and automotive media, not with franchised dealer groups. We do not have dealership proof, so we do not make dealership claims. What we do have is three campaigns you can check.
How we help automotive brands
Finance and lending content written to FCA promotion rules. See our financial services work, where My Car Credit also appears.
GEO so AI assistants recommending a product or comparing a finance option name you, with the specification right.
What's included
Product and category SEO
For aftermarket, car care and parts ranges, where the buyer searches by problem (“remove swirl marks”) as often as by product.
Educational content clusters
The Gtechniq LearnHub is the template: teach the job, rank for the job, sell the product that does the job.
Event and enthusiast creator campaigns
Which is where automotive social actually lives: real cars, real events, real owners.
Proof
An innovative, niche product range with limited organic visibility. We ran structural fixes and regular audits, keyword research and gap analysis across the site, two blogs a month against a twelve-month calendar, and built out the LearnHub content cluster.
Read the Gtechniq case studyMy Car Credit had no non-brand visibility in car finance. Content overhaul, correct on-page optimisation and seeded infographics delivered a 42% increase in organic traffic, 57% non-brand traffic growth and #1 rankings on car finance terms.
Read the My Car Credit case studyWheels Media wanted real-time coverage of Street Machine's Drag Challenge. We confirmed 29 drag racing creators to attend the five-day event; they published 232 stories and 17 posts, reaching a combined following of more than 2.9 million enthusiasts.
Read the Wheels Media case studyCase Studies
Our work in the Automotive sector
What automotive marketing costs
- GEO included
- No minimum term
- 60 days' notice
SEO and GEO retainers start from £1,250 a month excluding VAT with no minimum term: 60 days’ notice, at any point, GEO included. Event influencer campaigns start at £1,100 a month plus creator costs and are quoted per event, because the creator brief for a five-day meet is not the brief for an always-on programme.
See SEO pricingFrequently Asked Questions
No, and we would rather say so than pitch you on it. We have no dealership client and no dealership results, so we do not make dealership claims. Our automotive proof is in car care and aftermarket products (Gtechniq), automotive finance (My Car Credit) and automotive media and events (Wheels Media). If you run a dealer group, the honest answer is that another agency has better proof than we do.
By teaching the job the product does. Gtechniq sells premium car care into a niche where buyers search by problem (“remove swirl marks”, “ceramic coating maintenance”) long before they search by brand. We built the LearnHub content cluster around those jobs, ran regular technical audits and keyword-gap analysis, and published two articles a month against a twelve-month calendar. That produced a 67%+ increase in organic search, a 94%+ increase in visibility, and #1 rankings across the cluster.
Yes. My Car Credit had almost no non-brand visibility in car finance; a content overhaul, correct on-page optimisation and seeded infographics produced a 42% increase in organic traffic, 57% non-brand traffic growth and #1 rankings on car finance terms. Finance content is written to FCA financial-promotion rules from the first draft, see our financial services page for how that process runs.
Events and real cars. For Wheels Media we confirmed 29 drag racing creators to attend Street Machine’s five-day Drag Challenge; they published 232 stories and 17 posts generating 362,238 impressions, reaching a combined following of over 2.9 million enthusiasts. Automotive audiences spot a creator who does not know cars instantly, so we source from the enthusiast community rather than from general lifestyle lists.
When someone asks an AI assistant which product to use on a specific paint finish, or how a finance option compares, the answer is assembled from content the model can parse and attribute. We structure specifications, compatibility and pricing so you are named accurately rather than approximated. Getting the specification right matters more here than in most sectors: a wrong figure in an AI answer becomes a returned product.
Talk to us about your automotive brand
Car care, aftermarket, finance or media: send us the site and we will tell you which of the three is your fastest route to non-brand traffic.
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