Car buyers research before they ever get in touch
Automotive is a long, self-directed research journey conducted almost entirely in search and social before anyone speaks to a human. Our work here is with car care and aftermarket brands, automotive finance and automotive media, not with franchised dealer groups. We do not have dealership proof, so we do not make dealership claims. What we do have is three campaigns you can check.
Proof
Gtechniq, a premium car care brand, was leaning too heavily on branded search: an innovative, niche product range with limited organic visibility. We ran structural fixes and regular audits, keyword research and gap analysis across the site, two blogs a month against a twelve-month calendar, and built out the LearnHub content cluster. The campaign produced a 67%+ increase in organic search, a 94%+ increase in visibility and #1 rankings across the LearnHub cluster. This is SEO and content work, not an influencer campaign.
My Car Credit had no non-brand visibility in car finance. Content overhaul, correct on-page optimisation and seeded infographics delivered a 42% increase in organic traffic, 57% non-brand traffic growth and #1 rankings on car finance terms.
Wheels Media is an automotive media brand that wanted real-time coverage of Street Machine’s Drag Challenge. We confirmed 29 drag racing creators to attend the five-day event; they published 232 stories and 17 posts, generating 362,238 impressions and reaching a combined following of more than 2.9 million enthusiasts.
What we do for automotive brands
- Product and category SEO for aftermarket, car care and parts ranges, where the buyer searches by problem (“remove swirl marks”) as often as by product.
- Educational content clusters. The Gtechniq LearnHub is the template: teach the job, rank for the job, sell the product that does the job.
- Finance and lending content written to FCA promotion rules. See our financial services work, where My Car Credit also appears.
- Event and enthusiast creator campaigns, which is where automotive social actually lives: real cars, real events, real owners.
- GEO so AI assistants recommending a product or comparing a finance option name you, with the specification right.
Pricing
SEO and GEO retainers start from £1,250 a month excluding VAT with no minimum term: 60 days’ notice, at any point, GEO included. Event influencer campaigns start at £1,100 a month plus creator costs and are quoted per event, because the creator brief for a five-day meet is not the brief for an always-on programme.
Related sectors
Car finance and lending sit on our financial services page, alongside Koyo Loans and Whisky Partners.
