Sports & Hospitality Marketing Agency

We build pre-event, during-event, and post-event digital strategies. Pre-event includes SEO-optimised event pages that capture search demand months in advance, targeted paid campaigns, and influencer partnerships for buzz. During events, we focus on social media amplification and real-time content. Post-event, we capture attendee testimonials, build remarketing audiences for future events, and create evergreen content that ranks year-round.

Absolutely. We target the long-tail queries that potential guests actually search: "boutique hotels near [stadium]," "conference venues with AV in [city]," "spa hotel weekend break [region]." By building detailed, search-optimised pages for each room type, event space, and package, we capture demand that would otherwise go to OTAs (Online Travel Agents). Reducing OTA dependency by even 10% through direct bookings can significantly improve your margins.

We plan content and campaign calendars around your seasonal peaks: tournament weekends, festival seasons, holiday periods, conference schedules. For off-peak periods, we create targeted campaigns around alternative use cases: midweek corporate retreats, off-season staycation deals, or shoulder-season sporting events. SEO content built during quiet months compounds and delivers traffic when the next peak arrives.

Influencer marketing is hugely effective in this sector because experiences are inherently visual and shareable. We identify and manage partnerships with sports content creators, travel influencers, and food/lifestyle bloggers who can showcase your venue, event, or experience to engaged audiences. Our campaigns are performance-tracked, measuring bookings and enquiries rather than likes and impressions.

We build a direct booking strategy that competes with OTAs and ticketing platforms. This includes a technically optimised booking engine, rate parity monitoring, "book direct" landing pages that highlight exclusive benefits (free upgrades, flexible cancellation), retargeting campaigns for website visitors who did not complete a booking, and SEO strategies that rank your own site above aggregator listings for branded and long-tail queries.

Retainers start at £1,250 per month for SEO, £1,250 for GEO and £1,100 for influencer marketing, quoted in GBP and exclusive of VAT. Where a sports & hospitality campaign lands above that depends on how competitive the category is, how large the site is, and how much content and digital PR the plan calls for, all set out in a written proposal before anything starts. There is no minimum term: you can give 60 days' notice at any point, and we offer discounts for clients who commit to longer agreements.