Healthcare & Wellness Marketing Agency

Healthcare content is classified as YMYL by Google, meaning it is held to the highest quality and accuracy standards. We work with medically qualified reviewers, implement author E-E-A-T signals (experience, expertise, authoritativeness, trustworthiness), add proper medical disclaimers, and ensure all claims are evidence-based and properly cited. This rigorous approach builds trust with both search engines and patients.

Yes. In the UK, we ensure compliance with the ASA, CAP Code, and MHRA advertising guidelines. For Australian healthcare clients, we adhere to AHPRA advertising regulations and the Therapeutic Goods Advertising Code. Our team understands the specific restrictions around testimonials, before-and-after imagery, and clinical claims in both jurisdictions, so your marketing is effective without crossing regulatory lines.

We focus on high-intent local search terms (“private GP near me,” “dermatologist [city],” “physiotherapy clinic [suburb]”) combined with Google Business Profile optimisation, review generation campaigns, and conversion-optimised landing pages. For specialist practices, we also target condition-specific queries that patients research before seeking treatment, capturing them at the top of the funnel.

For healthcare groups with multiple clinics, we build individual location pages with unique content, staff profiles, and localised schema markup (MedicalClinic, Physician). Each location gets its own Google Business Profile strategy, citation building, and review management. We also create a hub-and-spoke content architecture that builds the parent brand authority while driving traffic to individual locations.

Our content framework separates informational content (conditions, symptoms, treatments) from commercial content (service pages, booking CTAs). Informational content follows medical writing best practices, citing peer-reviewed sources, using qualified language, and avoiding absolute claims. This approach satisfies both Google’s quality raters and healthcare advertising regulators, building rankings through authority rather than sensationalism.

Yes. Dental is the part of healthcare we have the most published proof in. Pure Smiles recorded a 47% increase in appointments after a rebuilt content programme, and London City Smiles reached #1 for “dentist in Islington” with 1,079 keyword rankings inside ten months. The work is a treatment page per procedure you actually want to sell, a location page per site, GDC and ASA-compliant claims throughout, and review generation that stays inside the advertising rules. Single-site practices and groups are both in scope; groups cost more because each site needs its own page, Business Profile and citation set.

Yes, within the rules. In the UK, prescription-only medicines cannot be advertised to the public, so the marketing has to work through condition and symptom education, service pages for the consultation rather than the drug, and clinician-reviewed content that helps someone decide whether to seek advice. Claims are written to MHRA guidance and the CAP Code, and creator briefs carry the same restrictions the on-site copy does, with pre-publication approval on every piece, because an off-script sentence from a creator is still your regulatory problem. For Australian clients the same work is done to AHPRA rules and the Therapeutic Goods Advertising Code. If a brief needs a claim we cannot make, we tell you before the contract, not after.