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Healthcare & Wellness Marketing Agency

Healthcare marketing that builds trust and drives patient acquisition.

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Patients search before they book

Nobody chooses a dentist, a clinic or a prescription supplement the way they choose a jumper. They search, they read, they compare, and they check whether the practice looks like it knows what it is doing. Pure Smiles came to us with good clinical work and a website that did not say so; a rebuilt content programme and tidied site copy produced a 47% increase in appointments. That is the whole job in one line. Make the search result match the standard of the treatment.

What we deliver

Healthcare marketing is ordinary marketing with two extra constraints: the claims have to survive a regulator, and the content has to survive Google’s YMYL scrutiny. We build for both from the start rather than stripping claims out at the end.

  • Treatment-page architecture. One page per treatment, written for the query a patient actually types, not one catch-all “services” page.
  • Local pages that rank. Practice, borough and “near me” coverage, built on local SEO foundations: Business Profile, citations, and a page per location worth having.
  • MHRA and ASA-safe copy. Claims written to the CAP Code and MHRA advertising guidance, and to AHPRA and the Therapeutic Goods Advertising Code for Australian clients. Before-and-after imagery and testimonials handled to the rules of the jurisdiction, not to a house style.
  • Medical-reviewer E-E-A-T. Named clinical reviewers, author profiles, cited evidence and honest disclaimers, the signals Google asks for on health content and the ones a patient reads anyway.
  • GEO for symptom and treatment answers. Structuring content so AI assistants can quote the practice accurately when someone asks about a symptom or a treatment, instead of quoting a forum.
  • Creator campaigns with claims vetting. Age-gating, briefing and pre-publication approval on every piece, because a creator’s off-script sentence is the brand’s regulatory problem.

Proof

Three campaigns, three different problems.

Pure Smiles: a dental practice with no steady content programme. Digital branding work plus a structured content programme produced a 37%+ increase in organic traffic, a 66% increase in non-brand organic, and a 47% increase in appointments.

London City Smiles: a practice competing in Islington, one of the busiest local dental markets in London. A full site overhaul and consistent content took them to #1 for “dentist in Islington”, with 1,079 keyword rankings and 166 top-20 positions inside ten months.

Sons: men’s health, UK and Ireland. A long-running programme across search and creator work. We are not publishing figures for Sons here until the client has signed off the numbers; the case study is the honest version.

Dental

Dental is where healthcare SEO is won or lost on specificity. “Dentist in Islington” and “Angel dentist” are two different pages, and implants, Invisalign and hygiene are three more. London City Smiles reached the top for the first of those and fourth for the second, from 1,079 total rankings built over ten months rather than a launch spike.

The practical work is a treatment page per procedure you want to sell, a location page per site you operate, GDC-compliant claims throughout, and review generation that does not breach the advertising rules. We are building a dedicated dental service page; until it is live, ask us on the call and we will send the dental scope in writing.

Clinics & practices

Aesthetics, private GP and specialist clinics sell an experience as much as a procedure, which is why creator work carries weight here that it does not carry in, say, insurance. For Sisu Clinic, an aesthetics provider opening in Belfast and London, we vetted more than 700 creators against the clinic’s demographic and ethos and invited a shortlist for treatment. The campaign produced 27 Instagram reels and over 100,000 views.

For multi-site clinics the search side matters more than the social side: a page per clinic, opening hours and practitioners that are actually correct, and consistent details across every directory a patient might land on.

Men’s health & supplements

Supplements and men’s health products live in the hardest compliance corner of this sector, because the claim that sells is usually the claim you cannot make. The answer is testimony rather than assertion.

Complete Me, an award-winning natural supplement brand, ran a three-month wave-based micro-influencer campaign across Instagram, blogs and YouTube, each wave built around one product. It delivered a 51% increase in organic revenue and a 46% increase in organic traffic.

HighKind rebranded from Extracts and needed to move brand equity without losing rankings, then build recognition among CBD enthusiasts rather than a general audience. Targeted outreach plus a long-term ambassador programme produced a 71% increase in organic sales, a 91% increase in organic traffic and a 112% increase in non-brand organic traffic.

Active Iron, an Irish iron supplement brand entering the UK and US, ran a 1,000-influencer seeding programme that generated 556 pieces of content from a combined following of 9,170,423 across two markets where the brand had little recognition.

Prescription and pharmacy products (finasteride, minoxidil and the rest) are a narrower brief again. Everything is written to MHRA rules, nothing implies a diagnosis, and creator briefs carry the same restrictions the on-site copy does.

Health charities

Health charities have the opposite problem to commercial healthcare: distribution rather than conversion. The information is already good; it is not reaching the people who need it.

Women Talking Fibroids, a global non-profit helping women recognise fibroid symptoms and advocate for themselves, ran a paid creator campaign for its July awareness push. We sourced creators with genuine standing in women’s health communities and briefed them with accurate clinical information to adapt in their own words. The campaign produced 54 collaborations and over 100 pieces of content, from a combined following of 3,780,903.

We work with health charities on the same terms as commercial clients. The only difference is that the success measure is informed people, not booked appointments, so the reporting is built to show that instead.

Pricing

Healthcare SEO and GEO retainers start from £1,250 a month excluding VAT, with no minimum term (60 days’ notice, at any point), with GEO included in every SEO plan. Influencer campaigns start at £1,100 a month plus creator costs, which run from £50 to £250 per post for micro-influencers and £250 to £1,000 for macro creators. Multi-site practices and regulated product launches cost more, because the compliance review is real work; we quote those to brief and tell you the number before you commit.

Where to go next

The service pages: SEO, GEO, local SEO and influencer marketing. The offices: London and Ireland. The reading: how E-E-A-T actually works, which matters more in healthcare than in any other sector we serve.

Case Studies

Our work in the Healthcare sector

Frequently Asked Questions

Healthcare content is classified as YMYL by Google, meaning it is held to the highest quality and accuracy standards. We work with medically qualified reviewers, implement author E-E-A-T signals (experience, expertise, authoritativeness, trustworthiness), add proper medical disclaimers, and ensure all claims are evidence-based and properly cited. This rigorous approach builds trust with both search engines and patients.

Yes. In the UK, we ensure compliance with the ASA, CAP Code, and MHRA advertising guidelines. For Australian healthcare clients, we adhere to AHPRA advertising regulations and the Therapeutic Goods Advertising Code. Our team understands the specific restrictions around testimonials, before-and-after imagery, and clinical claims in both jurisdictions, so your marketing is effective without crossing regulatory lines.

We focus on high-intent local search terms (“private GP near me,” “dermatologist [city],” “physiotherapy clinic [suburb]”) combined with Google Business Profile optimisation, review generation campaigns, and conversion-optimised landing pages. For specialist practices, we also target condition-specific queries that patients research before seeking treatment, capturing them at the top of the funnel.

For healthcare groups with multiple clinics, we build individual location pages with unique content, staff profiles, and localised schema markup (MedicalClinic, Physician). Each location gets its own Google Business Profile strategy, citation building, and review management. We also create a hub-and-spoke content architecture that builds the parent brand authority while driving traffic to individual locations.

Our content framework separates informational content (conditions, symptoms, treatments) from commercial content (service pages, booking CTAs). Informational content follows medical writing best practices, citing peer-reviewed sources, using qualified language, and avoiding absolute claims. This approach satisfies both Google’s quality raters and healthcare advertising regulators, building rankings through authority rather than sensationalism.

Yes. Dental is the part of healthcare we have the most published proof in. Pure Smiles recorded a 47% increase in appointments after a rebuilt content programme, and London City Smiles reached #1 for “dentist in Islington” with 1,079 keyword rankings inside ten months. The work is a treatment page per procedure you actually want to sell, a location page per site, GDC and ASA-compliant claims throughout, and review generation that stays inside the advertising rules. Single-site practices and groups are both in scope; groups cost more because each site needs its own page, Business Profile and citation set.

Yes, within the rules. In the UK, prescription-only medicines cannot be advertised to the public, so the marketing has to work through condition and symptom education, service pages for the consultation rather than the drug, and clinician-reviewed content that helps someone decide whether to seek advice. Claims are written to MHRA guidance and the CAP Code, and creator briefs carry the same restrictions the on-site copy does, with pre-publication approval on every piece, because an off-script sentence from a creator is still your regulatory problem. For Australian clients the same work is done to AHPRA rules and the Therapeutic Goods Advertising Code. If a brief needs a claim we cannot make, we tell you before the contract, not after.

Get your free healthcare SEO audit

We will look at your treatment pages, your local visibility, your compliance exposure and how AI assistants currently describe you, then send back what we would fix first. No obligation, and we will tell you if the honest answer is that you do not need us.

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