The Challenge
London City Smiles is a dental practice competing in one of London’s busiest local markets: Islington. Their search visibility didn’t match the standard of their dental treatments, and the website needed work before it could compete for high-intent local searches like “Dentist in Islington” and “Angel Dentist”.
Our Approach
The campaign centred on two interlocking priorities: a comprehensive overhaul of the website, and the consistent upload of written content to maintain professional appearances in search. A technically sound site is the foundation for local dental search. Consistent content is the mechanism that sustains rankings once that groundwork is in place.
- Comprehensive site overhaul: technical and structural improvements so the website met the quality standards required to compete in local dental search
- Consistent written content: regular, professionally written content uploaded to reinforce topical authority and maintain visibility over time
- Local SEO targeting: keyword strategy focused on location-specific terms including “Dentist in Islington” and “Angel Dentist” to capture nearby patients
Ranking performance was tracked across the full term set throughout the ten-month campaign to measure visibility growth month by month.
The Results
Within ten months, London City Smiles reached the top of the rankings for “Dentist in Islington” and 4th position for “Angel Dentist”, first-page visibility for the practice’s most valuable local searches. The campaign delivered 1,079 keyword rankings in total, including 166 Top 20 positions, reflecting broad organic visibility across the practice’s service range rather than a single keyword win.
