The Challenge
When SITU LIVE came to us, the site could not be crawled sufficiently by search engines. Crawlability — the ability of search engine bots to access, read and index a website’s pages — is not a minor inconvenience when it fails. It is a fundamental blocker that prevents any page from appearing in search results, regardless of how good the content is.
With pages unable to rank at all, fixing these site issues was imperative before any other SEO work could take effect.
Our Approach
We followed a clear technical SEO process, starting with a full audit to confirm exactly which issues were preventing search engine bots from accessing the site’s pages.
- Identify crawlability barriers through a site-wide technical audit
- Prioritise the critical fixes — no ranking could occur until crawl access was restored
- Implement the technical corrections resolving the underlying site issues
- Validate the improved site, confirming pages were now accessible to search engines and capable of ranking
The sequencing mattered: structural site issues had to be resolved first, because no amount of content optimisation compensates for a site that bots cannot crawl.
The Results
With the crawlability issues resolved, the SITU LIVE site and its pages became able to rank in search results for the first time. The improved site led to measurable gains across organic visibility — a clear demonstration that technical foundations come first, and that once they are in place, page-level performance follows.
